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Super Smoother Blurring Skin Tint Golden Rich dupes and alternatives Iconic London

Rich deep · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free2No drying alcohol2Vegan0Cruelty-free2Oil-free0With SPF1Mineral0

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Only showing matches with buildable coverage, without silicones.

Closest shade matchClosest overall alternative: Tarte Timeless Hydrating Foundation 61G Espresso Golden

The equivalent shade and the most similar foundation overall.

Your shade
Iconic London
Golden RichChange shade
Depth and undertone: Rich deep · Warm · golden
Finish and coverage: Natural · Medium coverage
The match
Tarte
61G Espresso Golden
Depth and undertone: Very deep · Warm · golden
Finish and coverage: Natural · Buildable coverage
Overall match
89out of 100
Shade (Shade match)
85
Finish (Finish & visual result)
88
Wear (Wear & performance)
100
Skin (Skin suitability)
100
Shade match
85out of 100
Colour
79
Depth
81
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$42Ulta BeautyUlta Beauty
Costs $7 more

Your shade $35 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Jane Iredale

    Skintuition SPF 30 Radiance-Boosting Liquid Foundation

    84 Deeper
    Shade match 76
    $56Ulta BeautyUlta Beauty(product price)Costs $21 more

    Matches: Both claim a skin-like finishBoth claim a blurring effectClaims colour stability

    Differences: Neutral rather than warm undertoneRadiant rather than natural finishBuildable rather than medium coverage

    Score details
    Shade match
    76
    Finish & visual result
    85
    Wear & performance
    70
    Skin suitability
    100

    Close colour · Radiant · Buildable coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than natural finish · Buildable rather than medium coverage

    Retailer shade note: deeper with neutral undertones

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Iconic London Super Smoother Blurring Skin Tint Golden Rich (Rich deep · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC63

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC63

    • Looks identical
    • Rich deep · Neutral · neutral golden undertone

    $30

    SephoraView at Sephora
  2. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    16.5 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 16.5 Deep

    • Very close colour
    • Rich deep · Neutral · neutral golden undertone

    $36

    SephoraView at Sephora
  3. Milk Makeup Future Fluid Longwear Hydrating Concealer

    27W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 27W

    • Close colour
    • Rich deep · Warm undertone

    $30

    Ulta BeautyView at Ulta Beauty
  4. Tarte Shape Tape Full Coverage Matte Concealer

    61G espresso golden

    Tarte Shape Tape Full Coverage Matte Concealer, shade 61G espresso golden

    • Very close colour
    • Rich deep · Olive undertone

    $32

    SephoraView at Sephora
  5. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Maple Syrup 8.2 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Maple Syrup 8.2 Golden

    • Close colour
    • Very deep · Warm · golden undertone

    $31

    SephoraView at Sephora
  6. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    8N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 8N

    • Close colour
    • Rich deep · Neutral undertone

    $38

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Tarte Timeless Hydrating Foundation in 61G Espresso Golden, against Iconic London Super Smoother Blurring Skin Tint in Golden Rich. Every attribute compared, with its share of the score.

ComparedYour shadeGolden RichClosest match61G Espresso GoldenScore
Shade match55% of overall85
Colour79#53311b#603c24Close colourColour difference 3.7 (0 is identical)
Depth81Rich deepVery deepSome differenceDepth difference: 7.1
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarm · goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall88
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared100
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 89/100Shade match 85/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Timeless Hydrating Foundation in 61G Espresso Golden.

Same or better

  • Same warm undertone
  • Same natural finish
  • Buildable rather than medium coverage
  • Both claim a blurring effect
  • Both claim 12-hour wear
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly lighter
  • No skin-like finish claimed

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs none
View full match

Where to buy 61G Espresso Golden

Match price
$42Ulta BeautyUlta Beauty
Costs $7 more

Your shade $35 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.