Super Smoother Blurring Skin Tint Golden Rich dupes and alternatives Iconic London
4.6 (14)·Rich deep · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same natural finish· Same medium coverage
Differences: Neutral rather than warm undertone· No skin-like finish claimed· Not marketed for oily/sensitive skin
Score details
Shade match
82
Finish & visual result
88
Wear & performance
80
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than warm undertone · No skin-like finish claimed · Not marketed for oily/sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: for deeper skin with golden neutral undertones
$14Ulta Beauty(product price)$21 less (60%)4.1 (33)
Matches: Near-identical swatch colour· Both claim a skin-like finish· Both claim a lightweight feel
Differences: Neutral rather than warm undertone· Radiant rather than natural finish· Light rather than medium coverage
Score details
Shade match
90
Finish & visual result
70
Wear & performance
60
Skin suitability
100
Looks identical · Radiant · Light coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than warm undertone · Radiant rather than natural finish · Light rather than medium coverage · No blurring effect claimed · No long-wear claim
Matches: Same natural finish· Both claim a blurring effect· Both claim a lightweight feel
Differences: Olive rather than warm undertone· Buildable rather than medium coverage· No skin-like finish claimed
Score details
Shade match
77
Finish & visual result
88
Wear & performance
80
Skin suitability
60
Close colour · Natural · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Olive rather than warm undertone · Buildable rather than medium coverage · No skin-like finish claimed · Not marketed for combination/sensitive skin
Retailer shade note: Ultra Rich skin with neutral-olive undertones
Matches: Same warm undertone· Same natural finish· Same medium coverage
Differences: Slightly deeper· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
86
Finish & visual result
79
Wear & performance
54
Skin suitability
60
Close colour · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly deeper · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for oily/sensitive skin
Matches: Same warm undertone· Same medium coverage· Both claim a blurring effect
Differences: Slightly lighter· Radiant rather than natural finish· No skin-like finish claimed
Score details
Shade match
88
Finish & visual result
73
Wear & performance
54
Skin suitability
60
Close colour · Radiant · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly lighter · Radiant rather than natural finish · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for combination/oily skin · Contains drying alcohol
$25Ulta Beauty(product price)$10 less (29%)4.4 (33)
Matches: Very close colour· Both claim a skin-like finish· Both claim a blurring effect
Differences: Slightly deeper· Neutral rather than warm undertone· Matte rather than natural finish
Score details
Shade match
81
Finish & visual result
73
Wear & performance
68
Skin suitability
100
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly deeper · Neutral rather than warm undertone · Matte rather than natural finish · Full rather than medium coverage · Contains listed fragrance · Contains drying alcohol
Matches: Near-identical swatch colour· Both claim a blurring effect
Differences: Neutral rather than warm undertone· Matte rather than natural finish· Buildable rather than medium coverage
Score details
Shade match
89
Finish & visual result
73
Wear & performance
37
Skin suitability
60
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for normal/sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: deep skin with neutral undertones
The closest shade to Iconic London Super Smoother Blurring Skin Tint Golden Rich (Rich deep · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
KVD Beauty Good Apple Skin-Perfecting Hydrating Foundation Balm in Deep 086, against Iconic London Super Smoother Blurring Skin Tint in Golden Rich. Every attribute compared, with its share of the score.
ComparedYour shadeGolden RichClosest shade matchDeep 086How they compareScore
Shade match55% of overall95
Colour60%93#53311b#59361eVery close colourColour difference 1.8 (0 is identical)
Overall match 87/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation in 31D, against Iconic London Super Smoother Blurring Skin Tint in Golden Rich. Every attribute compared, with its share of the score.
ComparedYour shadeGolden RichClosest overall alternative31DHow they compareScore
Shade match55% of overall93
Colour60%89#53311b#5a3522Very close colourColour difference 2.4 (0 is identical)
Overall match 91/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)Costs $7 more
