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Super Smoother Blurring Skin Tint Golden Deep dupes and alternatives Iconic London

Deep tan · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Lancôme Teint Idole Ultra Wear Natural Matte Foundation 510N

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Iconic London
Golden DeepChange shade
Depth and undertone: Deep tan · Warm · golden
Finish and coverage: Natural · Medium coverage
The match
Lancôme
510N
Depth and undertone: Deep tan · Warm · peach
Finish and coverage: Matte · Full coverage
Shade match
97out of 100
Colour
96
Depth
98
Undertone
100
Best price
$53SephoraSephora
Costs $18 more

Your shade $35 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: RMS Beauty ReEvolve Natural Finish Foundation 88

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Iconic London
Golden DeepChange shade
Depth and undertone: Deep tan · Warm · golden
Finish and coverage: Natural · Medium coverage
The match
RMS Beauty
88
Depth and undertone: Deep tan · Neutral · neutral golden
Finish and coverage: Natural · Medium coverage
Overall match
89out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
88
Wear (Wear & performance)
80
Skin (Skin suitability)
100
Match price
$59Ulta BeautyUlta Beauty
Costs $24 more

Your shade $35 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Hourglass

    Ambient Soft Glow Foundation

    13
    Shade match 95
    $60SephoraSephoraCosts $25 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: No skin-like finish claimed

    Score details
    Shade match
    95
    Finish & visual result
    88
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: No skin-like finish claimed

    Retailer shade note: medium deep with warm undertones

    Medium confidence· Digital match

    View match
  2. Shade match 89
    $59Ulta BeautyUlta Beauty(product price)Costs $24 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: No skin-like finish claimedDoes not claim a lightweight feel

    Score details
    Shade match
    89
    Finish & visual result
    88
    Wear & performance
    80
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim a lightweight feel

    Retailer shade note: rich light mahogany

    Medium confidence· Digital match

    View match
  3. Shade match 97
    $41Ulta BeautyUlta Beauty(product price)Costs $6 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Light rather than medium coverageNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    97
    Finish & visual result
    82
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 61% ingredient overlap

    Differences: Light rather than medium coverage · No skin-like finish claimed · No long-wear claim

    Retailer shade note: deep with warm golden undertones

    Medium confidence· Digital match

    View match
  4. #6 · Palladio Beauty

    Build + Blend Foundation Stick

    Amber Glow
    Shade match 90
    $14.99Ulta BeautyUlta Beauty$20.01 less (57%)

    Matches: Near-identical swatch colourSame medium coverageBoth claim a skin-like finish

    Differences: No blurring effect claimedContains listed fragrance

    Score details
    Shade match
    90
    Finish & visual result
    86
    Wear & performance
    80
    Skin suitability
    50

    Looks identical · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: No blurring effect claimed · Contains listed fragrance

    Medium confidence· Digital match

    View match
  5. #7 · Armani Beauty

    Luminous Silk Foundation

    11.4
    Shade match 96
    $69SephoraSephoraCosts $34 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: No skin-like finish claimedNot marketed for combination/sensitive skinContains listed fragrance

    Score details
    Shade match
    96
    Finish & visual result
    88
    Wear & performance
    49
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: No skin-like finish claimed · Not marketed for combination/sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: deep, warm golden

    Medium confidence· Digital match

    View match
  6. Shade match 93
    $58SephoraSephoraCosts $23 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Radiant rather than natural finishDoes not claim a lightweight feelNot marketed for oily/sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    85
    Wear & performance
    67
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Radiant rather than natural finish · Does not claim a lightweight feel · Not marketed for oily/sensitive skin

    Retailer shade note: tan with golden undertones

    Medium confidence· Digital match

    View match
  7. #9 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Tan 250 O
    Shade match 89
    $49SephoraSephoraCosts $14 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Olive rather than warm undertoneNo blurring effect claimedNot marketed for oily/sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    91
    Wear & performance
    68
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Olive rather than warm undertone · No blurring effect claimed · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: tan with olive undertones

    Medium confidence· Digital match

    View match
  8. Shade match 93
    $39SephoraSephoraCosts $4 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Radiant rather than natural finishNo blurring effect claimedNot marketed for combination/normal skin

    Score details
    Shade match
    93
    Finish & visual result
    76
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Radiant rather than natural finish · No blurring effect claimed · Not marketed for combination/normal skin · Contains listed fragrance

    Retailer shade note: deep complexion with warm golden undertone

    Medium confidence· Digital match

    View match
  9. Shade match 94
    $69SephoraSephoraCosts $34 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: No skin-like finish claimedNo long-wear claimNot marketed for dry/oily/sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    88
    Wear & performance
    60
    Skin suitability
    40

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: No skin-like finish claimed · No long-wear claim · Not marketed for dry/oily/sensitive skin

    Retailer shade note: tan to deep peach

    Medium confidence· Digital match

    View match
  10. Shade match 91
    $58Ulta BeautyUlta Beauty(product price)Costs $23 more

    Matches: Very close colourSame warm undertoneBoth claim a blurring effect

    Differences: Natural matte rather than natural finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    91
    Finish & visual result
    68
    Wear & performance
    80
    Skin suitability
    100

    Very close colour · Natural matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Natural matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel

    Retailer shade note: dark warm with golden undertones

    Medium confidence· Digital match

    View match
  11. #13 · Clinique

    Daily Calm Makeup Balm Foundation

    Medium Deep
    Shade match 89
    $49Ulta BeautyUlta BeautyCosts $14 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Buildable rather than medium coverageNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    89
    Finish & visual result
    88
    Wear & performance
    55
    Skin suitability
    100

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Buildable rather than medium coverage · No skin-like finish claimed · No long-wear claim

    Medium confidence· Digital match

    View match
  12. #14 · L'Oréal Paris

    True Match Super-Blendable Foundation

    W9.5 Warm Deep
    Shade match 91
    $13.99Ulta BeautyUlta Beauty(product price)$21.01 less (60%)

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: No blurring effect claimedNo long-wear claimDoes not claim a lightweight feel

    Score details
    Shade match
    91
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  13. #15 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F13.5N
    Shade match 89
    $14Ulta BeautyUlta Beauty(product price)$21 less (60%)

    Matches: Near-identical swatch colourBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Neutral rather than warm undertoneMatte rather than natural finishBuildable rather than medium coverage

    Score details
    Shade match
    89
    Finish & visual result
    73
    Wear & performance
    80
    Skin suitability
    100

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed

    Retailer shade note: dark or deep skin tones with a neutral undertone

    Medium confidence· Digital match

    View match
  14. Shade match 84
    $46SephoraSephoraCosts $11 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than warm undertoneNo skin-like finish claimedNot marketed for oily/sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    88
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than warm undertone · No skin-like finish claimed · Not marketed for oily/sensitive skin

    Retailer shade note: mid medium - neutral, slightly cool

    Medium confidence· Digital match

    View match
  15. Shade match 93
    $49SephoraSephoraCosts $14 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: No blurring effect claimedDoes not claim a lightweight feelNot marketed for combination/oily/sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    91
    Wear & performance
    49
    Skin suitability
    40

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: No blurring effect claimed · Does not claim a lightweight feel · Not marketed for combination/oily/sensitive skin

    Retailer shade note: medium tan with golden undertones

    Medium confidence· Digital match

    View match
  16. #18 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Cocoa 510R
    Shade match 84
    $37SephoraSephoraCosts $2 more

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    84
    Finish & visual result
    88
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than warm undertone · Buildable rather than medium coverage · No skin-like finish claimed · Not marketed for combination/sensitive skin

    Retailer shade note: Deep-Tan skin with a neutral-red undertone

    Medium confidence· Digital match

    View match
  17. Shade match 94
    $39.50Ulta BeautyUlta Beauty(product price)Costs $4.50 more

    Matches: Very close colourSame warm undertoneBoth claim a blurring effect

    Differences: Matte rather than natural finishBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    94
    Finish & visual result
    73
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · No long-wear claim

    Retailer shade note: for deep warm skin with a golden hue

    Medium confidence· Digital match

    View match
  18. Shade match 96
    $53SephoraSephoraCosts $18 more

    Matches: Very close colourSame warm undertoneBoth claim a skin-like finish

    Differences: Matte rather than natural finishFull rather than medium coverageNot marketed for combination/dry skin

    Score details
    Shade match
    96
    Finish & visual result
    79
    Wear & performance
    49
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · Not marketed for combination/dry skin · Contains drying alcohol

    Retailer shade note: Medium-Deep with Peachy Undertones

    Medium confidence· Digital match

    View match
  19. #21 · J.Cat Beauty

    Perfextion Long Wearing Foundation

    Mocha
    Shade match 86
    $3.89$5.99Ulta BeautyUlta Beauty$31.11 less (89%)

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    86
    Finish & visual result
    82
    Wear & performance
    61
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than medium coverage · No skin-like finish claimed

    Medium confidence· Digital match

    View match
  20. Shade match 93
    $44SephoraSephoraCosts $9 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: No skin-like finish claimedNo blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    93
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for oily/sensitive skin

    Retailer shade note: warm neutral

    Medium confidence· Digital match

    View match
  21. Shade match 95
    $53SephoraSephoraCosts $18 more

    Matches: Very close colourSame warm undertoneBoth claim a skin-like finish

    Differences: Matte rather than natural finishFull rather than medium coverageNot marketed for combination/dry skin

    Score details
    Shade match
    95
    Finish & visual result
    79
    Wear & performance
    49
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · Not marketed for combination/dry skin · Contains drying alcohol

    Retailer shade note: Medium-Deep with Peachy Undertones

    Medium confidence· Digital match

    View match
  22. Shade match 92
    $40SephoraSephoraCosts $5 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Matte rather than natural finishNo skin-like finish claimedNot marketed for dry/sensitive skin

    Score details
    Shade match
    92
    Finish & visual result
    73
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: medium deep warm

    Medium confidence· Digital match

    View match
  23. #25 · KimChi Chic Beauty

    A Really Good Foundation

    130D
    Shade match 93
    $29Ulta BeautyUlta Beauty(product price)$6 less (17%)

    Matches: Very close colourSame warm undertoneClaims not settling into lines

    Differences: Natural matte rather than natural finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    93
    Finish & visual result
    65
    Wear & performance
    68
    Skin suitability
    80

    Very close colour · Natural matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for sensitive skin

    Retailer shade note: Tan/Deep with Warm Yellow Undertones

    Medium confidence· Digital match

    View match
  24. #26 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Deep 29
    Shade match 94
    $69SephoraSephoraCosts $34 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Radiant rather than natural finishNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    94
    Finish & visual result
    73
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Radiant rather than natural finish · No skin-like finish claimed · No long-wear claim · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: deep with golden undertones

    Medium confidence· Digital match

    View match
  25. #27 · KimChi Chic Beauty

    A Really Good Foundation

    128MD
    Shade match 93
    $29Ulta BeautyUlta Beauty(product price)$6 less (17%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Claims not settling into lines

    Differences: Natural matte rather than natural finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    93
    Finish & visual result
    65
    Wear & performance
    68
    Skin suitability
    80

    Looks identical · Natural matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for sensitive skin

    Retailer shade note: Tan with Warm Neutral Undertones

    Medium confidence· Digital match

    View match
  26. Shade match 91
    $42Ulta BeautyUlta BeautyCosts $7 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Full rather than medium coverageNo skin-like finish claimedNot marketed for dry/normal/sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    40

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 32% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry/normal/sensitive skin

    Retailer shade note: for deep skin with warm bronze undertones

    Medium confidence· Digital match

    View match
  27. Shade match 91
    $44SephoraSephoraCosts $9 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: No skin-like finish claimedNo blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    91
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for oily/sensitive skin

    Retailer shade note: warm neutral

    Medium confidence· Digital match

    View match
  28. Shade match 94
    $42Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Very close colourSame warm undertoneBoth claim a blurring effect

    Differences: Matte rather than natural finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    94
    Finish & visual result
    61
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: tan skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  29. Shade match 95
    $40Ulta BeautyUlta Beauty(product price)Costs $5 more

    Matches: Very close colourSame warm undertoneClaims not settling into lines

    Differences: Matte rather than natural finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    95
    Finish & visual result
    58
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 40% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: for tan to deep skin with warm golden undertones

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a concealer in your shade?

The closest shade to Iconic London Super Smoother Blurring Skin Tint Golden Deep (Deep tan · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    6W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 6W

    • Looks identical
    • Deep tan · Warm · golden undertone

    $38

  2. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    495 Suede W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 495 Suede W

    • Very close colour
    • Deep tan · Warm · golden undertone

    $32

  3. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4N68

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4N68

    • Looks identical
    • Deep tan · Neutral · neutral golden undertone

    $35

  4. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Dark 5W

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Dark 5W

    • Very close colour
    • Deep tan · Warm · golden undertone

    $31

  5. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    4N2

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 4N2

    • Looks identical
    • Deep tan · Neutral undertone

    $34

  6. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Butterscotch 7.5 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Butterscotch 7.5 Golden

    • Close colour
    • Deep tan · Warm · golden undertone

    $31

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Lancôme Teint Idole Ultra Wear Natural Matte Foundation in 510N, against Iconic London Super Smoother Blurring Skin Tint in Golden Deep. Every attribute compared, with its share of the score.

ComparedYour shadeGolden DeepClosest shade match510NScore
Shade match55% of overall97
Colour96#a36434#a66639Looks identicalColour difference 1.3 (0 is identical)
Depth98Deep tanDeep tanSameDepth difference: 1.4
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared49
Longevity3512-hour wear24-hour wearDifferent24-hour wear claimed against 12-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, oily, sensitiveBoth marketed for normal/​oily/​sensitive skin
Overall match 83/100Shade match 97/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lancôme Teint Idole Ultra Wear Natural Matte Foundation in 510N.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Full rather than medium coverage
  • Both claim a skin-like finish
  • Both claim a blurring effect
  • Claims transfer resistance
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Matte finish instead of natural
  • Not marketed for combination/dry skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

15 shared ingredients; weighted similarity 21%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapBoth silicone-based; silicone high vs high

Why the closest overall alternative works

RMS Beauty ReEvolve Natural Finish Foundation in 88, against Iconic London Super Smoother Blurring Skin Tint in Golden Deep. Every attribute compared, with its share of the score.

ComparedYour shadeGolden DeepClosest overall alternative88Score
Shade match55% of overall92
Colour93#a36434#a05f2fVery close colourColour difference 1.8 (0 is identical)
Depth96Deep tanDeep tanSameDepth difference: 2.3
Retailer descriptionNot statedRich deepNo depth word in one descriptionNot compared
Undertone85Warm · goldenNeutral · neutral goldenClosecandidate undertone inferred
Finish & visual result25% of overall88
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared80
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 89/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To RMS Beauty ReEvolve Natural Finish Foundation in 88.

Same or better

  • Very close colour
  • Similar undertone (neutral vs warm)
  • Same natural finish
  • Same medium coverage
  • Both claim a blurring effect
  • Both claim 12-hour wear

Different

  • No skin-like finish claimed
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs unknown-based; silicone high vs none

Where to buy

Closest shade match

Lancôme Teint Idole Ultra Wear Natural Matte Foundation 510N

Best price
$53SephoraSephora
Costs $18 more

Your shade $35 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

RMS Beauty ReEvolve Natural Finish Foundation 88

Match price
$59Ulta BeautyUlta Beauty
Costs $24 more

Your shade $35 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.