Super Smoother Blurring Skin Tint Neutral Deep dupes and alternatives Iconic London
4.6 (14)·Deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$24Ulta Beauty(product price)$11 less (31%)3.9 (396)
Matches: Very close colour· Same neutral undertone· Same medium coverage
Differences: Radiant rather than natural finish· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
96
Finish & visual result
64
Wear & performance
60
Skin suitability
100
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Radiant rather than natural finish · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance
Matches: Near-identical swatch colour· Both claim 12-hour wear· Claims not settling into lines
Differences: Slightly cooler undertone· Radiant rather than natural finish· Buildable rather than medium coverage
Score details
Shade match
88
Finish & visual result
64
Wear & performance
82
Skin suitability
100
Looks identical · Radiant · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly cooler undertone · Radiant rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · No blurring effect claimed
Retailer shade note: deep skin with a balance of warm & cool undertones
$24Ulta Beauty(product price)$11 less (31%)3.9 (396)
Matches: Very close colour· Same neutral undertone· Same medium coverage
Differences: Radiant rather than natural finish· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
94
Finish & visual result
64
Wear & performance
60
Skin suitability
100
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Radiant rather than natural finish · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance
Matches: Near-identical swatch colour· Same neutral undertone· Same medium coverage
Differences: Matte rather than natural finish· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
97
Finish & visual result
64
Wear & performance
54
Skin suitability
40
Looks identical · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Matte rather than natural finish · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Not marketed for dry/normal/sensitive skin
Retailer shade note: deepest skin w/ neutral to golden undertones
The closest shade to Iconic London Super Smoother Blurring Skin Tint Neutral Deep (Deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Chanel LES BEIGES Water-Fresh Complexion Touch in B130, against Iconic London Super Smoother Blurring Skin Tint in Neutral Deep. Every attribute compared, with its share of the score.
ComparedYour shadeNeutral DeepClosest shade matchB130How they compareScore
Shade match55% of overall98
Colour60%98#894f29#8b512cLooks identicalColour difference 0.8 (0 is identical)
Depth15%98DeepDeepSameDepth difference: 1.2
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Overall match 88/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Tarte Timeless Hydrating Foundation in 57S Rich Sand, against Iconic London Super Smoother Blurring Skin Tint in Neutral Deep. Every attribute compared, with its share of the score.
ComparedYour shadeNeutral DeepClosest overall alternative57S Rich SandHow they compareScore
Shade match55% of overall96
Colour60%93#894f29#8a5231Very close colourColour difference 1.7 (0 is identical)
Depth15%98DeepDeepSameDepth difference: 1.4
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Overall match 95/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)Costs $24 more
Sephora
