Super Smoother Blurring Skin Tint Neutral Rich dupes and alternatives Iconic London
4.6 (14)·Rich deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same medium coverage· Both claim a blurring effect
Differences: Slightly cooler undertone· Matte rather than natural finish· No skin-like finish claimed
Score details
Shade match
83
Finish & visual result
73
Wear & performance
68
Skin suitability
60
Very close colour · Matte · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than natural finish · No skin-like finish claimed · Not marketed for dry/sensitive skin · Contains drying alcohol
Matches: Same neutral undertone· Both claim a skin-like finish· Both claim a blurring effect
Differences: Noticeably different swatch colour· Matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
73
Finish & visual result
73
Wear & performance
82
Skin suitability
60
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Matte rather than natural finish · Full rather than medium coverage · Not marketed for dry/sensitive skin · Contains drying alcohol
Retailer shade note: ultra deep skin with neutral undertones
Matches: Very close colour· Same neutral undertone
Differences: Matte rather than natural finish· Buildable rather than medium coverage· No skin-like finish claimed
Score details
Shade match
88
Finish & visual result
64
Wear & performance
40
Skin suitability
60
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel · Not marketed for dry/sensitive skin
Matches: Same neutral undertone· Same medium coverage· Both claim a skin-like finish
Differences: Noticeably different swatch colour· Radiant rather than natural finish· Does not claim a lightweight feel
Score details
Shade match
70
Finish & visual result
85
Wear & performance
67
Skin suitability
60
Slight colour difference · Radiant · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Radiant rather than natural finish · Does not claim a lightweight feel · Not marketed for oily/sensitive skin
Retailer shade note: deep with rich neutral undertones
Matches: Same neutral undertone· Both claim a skin-like finish· Both claim a blurring effect
Differences: Noticeably different swatch colour· Matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
69
Finish & visual result
73
Wear & performance
82
Skin suitability
60
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Matte rather than natural finish · Full rather than medium coverage · Not marketed for dry/sensitive skin · Contains drying alcohol
Retailer shade note: ultra deep skin with neutral warm undertones
Matches: Same neutral undertone· Both claim a skin-like finish· Claims transfer resistance
Differences: Radiant rather than natural finish· Light rather than medium coverage· No blurring effect claimed
Score details
Shade match
87
Finish & visual result
64
Wear & performance
38
Skin suitability
40
Close colour · Radiant · Light coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for combination/oily/sensitive skin
Retailer shade note: rich deep with neutral red undertones
$6.99Ulta Beauty(product price)$28.01 less (80%)3.8 (142)
Matches: Same neutral undertone· Same medium coverage
Differences: Matte rather than natural finish· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
80
Finish & visual result
64
Wear & performance
40
Skin suitability
100
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel
Retailer shade note: very deep with neutral undertones
Differences: Noticeably different swatch colour · Natural matte rather than natural finish · Buildable rather than medium coverage · No blurring effect claimed
Retailer shade note: deep shade with neutral-to-warm undertones
The closest shade to Iconic London Super Smoother Blurring Skin Tint Neutral Rich (Rich deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Temptu Perfect Canvas Foundation in 18N/C Cocoa, against Iconic London Super Smoother Blurring Skin Tint in Neutral Rich. Every attribute compared, with its share of the score.
ComparedYour shadeNeutral RichClosest match18N/C CocoaHow they compareScore
Shade match55% of overall91
Colour60%86#2c1f1a#32201cVery close colourColour difference 2.9 (0 is identical)
Finish35%78NaturalNatural matteCloseNatural matte finish rather than natural
Coverage30%100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish20%100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared68
Longevity30%7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type100%50Combination, dry, normal, oily, sensitiveNot publishedSkin-type suitability not published for one product
Overall match 84/100Shade match 91/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)$10 less (29%)
Sephora
Walmart
