Beautler.Your beauty butler

Super Smoother Blurring Skin Tint Neutral Rich dupes and alternatives Iconic London

Rich deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 1 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free5No drying alcohol5Vegan1Cruelty-free3Oil-free0With SPF0Mineral0

Avoid an ingredient

Sort

6 of 30

Only showing matches with buildable coverage.

Closest shade matchClosest overall alternative: Temptu Perfect Canvas Foundation 18N/C Cocoa

The equivalent shade and the most similar foundation overall.

Your shade
Iconic London
Neutral RichChange shade
Depth and undertone: Rich deep · Neutral
Finish and coverage: Natural · Medium coverage
The match
Temptu
18N/C Cocoa
Depth and undertone: Rich deep · Neutral
Finish and coverage: Natural matte · Buildable coverage
Overall match
84out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
83
Wear (Wear & performance)
68
Skin (Skin suitability)
50
Shade match
91out of 100
Colour
86
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$34Ulta BeautyUlta Beauty
$1 less (3%)

Your shade $35 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Espresso 600N
    Shade match 80
    $37SephoraSephoraCosts $2 more

    Matches: Same neutral undertoneSame natural finishBoth claim a blurring effect

    Differences: Buildable rather than medium coverageNo skin-like finish claimedNot marketed for combination/sensitive skin

    Score details
    Shade match
    80
    Finish & visual result
    88
    Wear & performance
    80
    Skin suitability
    60

    Slight colour difference · Natural · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Buildable rather than medium coverage · No skin-like finish claimed · Not marketed for combination/sensitive skin

    Retailer shade note: Deep rich with a neutral undertone

    Medium confidence· Digital match

    View match
  2. #3 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Molten Cocoa 595N
    Shade match 76
    $37SephoraSephoraCosts $2 more

    Matches: Same neutral undertoneSame natural finishBoth claim a blurring effect

    Differences: Buildable rather than medium coverageNo skin-like finish claimedNot marketed for combination/sensitive skin

    Score details
    Shade match
    76
    Finish & visual result
    88
    Wear & performance
    80
    Skin suitability
    60

    Slight colour difference · Natural · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Buildable rather than medium coverage · No skin-like finish claimed · Not marketed for combination/sensitive skin

    Retailer shade note: Ultra Rich skin with neutral-warm undertones

    Medium confidence· Digital match

    View match
  3. #4 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    45 Rich Cocoa
    Shade match 88
    $14.97WalmartWalmart$20.03 less (57%)

    Matches: Very close colourSame neutral undertone

    Differences: Matte rather than natural finishBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    64
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel · Not marketed for dry/sensitive skin

    Medium confidence· Digital match

    View match
  4. #5 · Milani

    Conceal + Perfect Blur Out Skin Tint Stick

    025
    Shade match 61
    $18.49Ulta BeautyUlta Beauty(product price)$16.51 less (47%)

    Matches: Same neutral undertoneSame natural finishBoth claim a skin-like finish

    Differences: Noticeably different swatch colourSlightly lighterBuildable rather than medium coverage

    Score details
    Shade match
    61
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    100

    Visibly different colour · Natural · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Buildable rather than medium coverage · No long-wear claim

    Retailer shade note: rich with cool neutral undertone

    Medium confidence· Digital match

    View match
  5. #6 · Temptu

    Perfect Canvas Foundation

    17N/W Java
    Shade match 67
    $34Ulta BeautyUlta Beauty(product price)$1 less (3%)

    Matches: Same neutral undertoneBoth claim a skin-like finishClaims transfer resistance

    Differences: Noticeably different swatch colourNatural matte rather than natural finishBuildable rather than medium coverage

    Score details
    Shade match
    67
    Finish & visual result
    83
    Wear & performance
    68
    Skin suitability
    50

    Slight colour difference · Natural matte · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Noticeably different swatch colour · Natural matte rather than natural finish · Buildable rather than medium coverage · No blurring effect claimed

    Retailer shade note: deep shade with neutral-to-warm undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Iconic London Super Smoother Blurring Skin Tint Neutral Rich (Rich deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC65

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC65

    • Close colour
    • Rich deep · Neutral undertone

    $30

    SephoraView at Sephora
  2. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    17.5 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 17.5 Deep

    • Close colour
    • Rich deep · Warm undertone

    $36

    SephoraView at Sephora
  3. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    7N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 7N1

    • Slight colour difference
    • Rich deep · Neutral undertone

    $34

    SephoraView at Sephora
  4. CoverGirl TruBlend Undercover Concealer

    Espresso

    CoverGirl TruBlend Undercover Concealer, shade Espresso

    • Nearest in this range
    • Rich deep · Neutral undertone

    $11.99

    Ulta BeautyView at Ulta Beauty
  5. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    9N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 9N

    • Nearest in this range
    • Rich deep · Neutral undertone

    $38

    SephoraView at Sephora
  6. Milk Makeup Future Fluid Longwear Hydrating Concealer

    30NC

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 30NC

    • Slight colour difference
    • Rich deep · Neutral · neutral pink undertone

    $30

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Temptu Perfect Canvas Foundation in 18N/C Cocoa, against Iconic London Super Smoother Blurring Skin Tint in Neutral Rich. Every attribute compared, with its share of the score.

ComparedYour shadeNeutral RichClosest match18N/C CocoaScore
Shade match55% of overall91
Colour86#2c1f1a#32201cVery close colourColour difference 2.9 (0 is identical)
Depth100Rich deepRich deepSameDepth difference: 0.0
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall83
Finish78NaturalNatural matteCloseNatural matte finish rather than natural
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared68
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Combination, dry, normal, oily, sensitiveNot publishedSkin-type suitability not published for one product
Overall match 84/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Temptu Perfect Canvas Foundation in 18N/C Cocoa.

Same or better

  • $1 less
  • Very close colour
  • Same neutral undertone
  • Natural matte finish instead of natural
  • Buildable rather than medium coverage
  • Both claim a skin-like finish
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • No blurring effect claimed

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high
View full match

Where to buy 18N/C Cocoa

Match price
$34Ulta BeautyUlta Beauty
$1 less (3%)

Your shade $35 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.