Super Smoother Blurring Skin Tint Warm Rich dupes and alternatives Iconic London
4.6 (14)·Rich deep · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same natural finish· Both claim a blurring effect
Differences: Olive rather than warm undertone· Buildable rather than medium coverage· No skin-like finish claimed
Score details
Shade match
84
Finish & visual result
88
Wear & performance
80
Skin suitability
60
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Olive rather than warm undertone · Buildable rather than medium coverage · No skin-like finish claimed · Not marketed for combination/sensitive skin
Retailer shade note: Ultra Rich skin with neutral-olive undertones
Matches: Very close colour· Same natural finish· Same medium coverage
Differences: Neutral rather than warm undertone· No skin-like finish claimed· Not marketed for oily/sensitive skin
Score details
Shade match
83
Finish & visual result
88
Wear & performance
80
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than warm undertone · No skin-like finish claimed · Not marketed for oily/sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: for deeper skin with golden neutral undertones
$25Ulta Beauty(product price)$10 less (29%)4.4 (33)
Matches: Near-identical swatch colour· Both claim a skin-like finish· Both claim a blurring effect
Differences: Neutral rather than warm undertone· Matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
88
Finish & visual result
73
Wear & performance
68
Skin suitability
100
Looks identical · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than natural finish · Full rather than medium coverage · Contains listed fragrance · Contains drying alcohol
Matches: Very close colour· Same medium coverage· Both claim a skin-like finish
Differences: Neutral rather than warm undertone· Radiant rather than natural finish· Does not claim a lightweight feel
Score details
Shade match
86
Finish & visual result
85
Wear & performance
67
Skin suitability
60
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than warm undertone · Radiant rather than natural finish · Does not claim a lightweight feel · Not marketed for oily/sensitive skin
Matches: Very close colour· Same warm undertone· Same natural finish
Differences: Slightly deeper· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
90
Finish & visual result
79
Wear & performance
54
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly deeper · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for oily/sensitive skin
Matches: Near-identical swatch colour· Similar undertone (neutral vs warm)· Claims transfer resistance
Differences: Matte rather than natural finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
95
Finish & visual result
52
Wear & performance
48
Skin suitability
40
Looks identical · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for combination/dry/sensitive skin
Retailer shade note: rich deep with warm neutral undertones
The closest shade to Iconic London Super Smoother Blurring Skin Tint Warm Rich (Rich deep · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Live Tinted HUESTICK Complexion Stick in 03 Dark, against Iconic London Super Smoother Blurring Skin Tint in Warm Rich. Every attribute compared, with its share of the score.
ComparedYour shadeWarm RichClosest shade match03 DarkHow they compareScore
Shade match55% of overall99
Colour60%98#5a2f1d#5c2f1eLooks identicalColour difference 0.8 (0 is identical)
Overall match 88/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation in 31D, against Iconic London Super Smoother Blurring Skin Tint in Warm Rich. Every attribute compared, with its share of the score.
ComparedYour shadeWarm RichClosest overall alternative31DHow they compareScore
Shade match55% of overall93
Colour60%89#5a2f1d#5a3522Very close colourColour difference 2.5 (0 is identical)
Overall match 91/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
SephoraCosts $14 more
