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Super Smoother Blurring Skin Tint Neutral Deep dupes and alternatives Iconic London

Deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free6No drying alcohol5Vegan3Cruelty-free3Oil-free0With SPF1Mineral1

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Only showing matches with a matte finish.

  • 1 match has no finish listed and is not shown.

Closest shade match: bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15 Warm Deep 27

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Iconic London
Neutral DeepChange shade
Depth and undertone: Deep · Neutral
Finish and coverage: Natural · Medium coverage
The match
bareMinerals
Warm Deep 27
Depth and undertone: Deep · Neutral
Finish and coverage: Matte · Medium coverage
Shade match
97out of 100
Colour
96
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$39.50Ulta BeautyUlta Beauty
Costs $4.50 more

Your shade $35 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Charlotte Tilbury Airbrush Flawless Foundation 15 Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Iconic London
Neutral DeepChange shade
Depth and undertone: Deep · Neutral
Finish and coverage: Natural · Medium coverage
The match
Charlotte Tilbury
15 Neutral
Depth and undertone: Deep · Neutral
Finish and coverage: Matte · Medium coverage
Overall match
86out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
85
Wear (Wear & performance)
49
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Best price
$52SephoraSephora
Costs $17 more

Your shade $35 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F16.7NW
    Shade match 93
    $14Ulta BeautyUlta Beauty(product price)$21 less (60%)

    Matches: Very close colourSame neutral undertoneBoth claim a blurring effect

    Differences: Matte rather than natural finishBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    93
    Finish & visual result
    73
    Wear & performance
    80
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed

    Retailer shade note: dark or deep skin tones with a neutral warm undertone

    Medium confidence· Digital match

    View match
  2. #4 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    6N Café Americano
    Shade match 95
    $54Ulta BeautyUlta Beauty(product price)Costs $19 more

    Matches: Very close colourSame neutral undertoneBoth claim a blurring effect

    Differences: Matte rather than natural finishBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    95
    Finish & visual result
    73
    Wear & performance
    65
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · Natasha Denona

    HY-GLAM Powder Foundation

    NP14
    Shade match 96
    $55Ulta BeautyUlta Beauty(product price)Costs $20 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Matte rather than natural finishNo long-wear claimNot marketed for dry/normal/oily/sensitive skin

    Score details
    Shade match
    96
    Finish & visual result
    85
    Wear & performance
    60
    Skin suitability
    20

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Matte rather than natural finish · No long-wear claim · Not marketed for dry/normal/oily/sensitive skin

    Retailer shade note: dark neutral

    Medium confidence· Digital match

    View match
  4. #6 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    44 Deep Warm
    Shade match 88
    $38SephoraSephoraCosts $3 more

    Matches: Very close colourSame medium coverageBoth claim a skin-like finish

    Differences: Slightly warmer undertoneMatte rather than natural finishNot marketed for dry skin

    Score details
    Shade match
    88
    Finish & visual result
    85
    Wear & performance
    66
    Skin suitability
    80

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Not marketed for dry skin

    Retailer shade note: warm golden

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Iconic London Super Smoother Blurring Skin Tint Neutral Deep (Deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Milk Makeup Future Fluid Longwear Hydrating Concealer

    24N

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 24N

    • Very close colour
    • Deep · Neutral undertone

    $30

    Ulta BeautyView at Ulta Beauty
  2. Dior Forever Skin Correct Full-Coverage Concealer

    8 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 8 Neutral

    • Very close colour
    • Deep · Neutral undertone

    $42

    SephoraView at Sephora
  3. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Hazelnut 8.1 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Hazelnut 8.1 Neutral

    • Very close colour
    • Deep · Neutral undertone

    $31

    SephoraView at Sephora
  4. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW50

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW50

    • Looks identical
    • Deep · Neutral · neutral golden undertone

    $30

    SephoraView at Sephora
  5. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4N72

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4N72

    • Close colour
    • Deep · Neutral undertone

    $35

    SephoraView at Sephora
  6. Revlon ColorStay Skin Awaken Concealer

    Truffle

    Revlon ColorStay Skin Awaken Concealer, shade Truffle

    • Very close colour
    • Deep

    $14.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15 in Warm Deep 27, against Iconic London Super Smoother Blurring Skin Tint in Neutral Deep. Every attribute compared, with its share of the score.

ComparedYour shadeNeutral DeepClosest shade matchWarm Deep 27Score
Shade match55% of overall97
Colour96#894f29#8d512cLooks identicalColour difference 1.1 (0 is identical)
Depth97DeepDeepSameDepth difference: 1.6
Retailer descriptionNot statedVery deepNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall64
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared54
Longevity4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall40
Skin type40Combination, dry, normal, oily, sensitiveCombination, oilyBoth marketed for combination/​oily skin
Overall match 80/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15 in Warm Deep 27.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same medium coverage
  • Claims not settling into lines
  • Both claim a lightweight feel
  • Adds SPF 15

Different

  • Matte finish instead of natural
  • No skin-like finish claimed
  • No blurring effect claimed
  • No long-wear claim
  • Not marketed for dry/normal/sensitive skin

Ingredients (information only, not scored)

0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 15
OverlapSilicone-based vs unknown-based; silicone high vs none
View full match

Why the closest overall alternative works

Charlotte Tilbury Airbrush Flawless Foundation in 15 Neutral, against Iconic London Super Smoother Blurring Skin Tint in Neutral Deep. Every attribute compared, with its share of the score.

ComparedYour shadeNeutral DeepClosest overall alternative15 NeutralScore
Shade match55% of overall96
Colour93#894f29#884e2eVery close colourColour difference 1.9 (0 is identical)
Depth99DeepDeepSameDepth difference: 0.4
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall85
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared49
Longevity3512-hour wear24-hour wearDifferent24-hour wear claimed against 12-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 86/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Charlotte Tilbury Airbrush Flawless Foundation in 15 Neutral.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same medium coverage
  • Both claim a skin-like finish
  • Both claim a blurring effect
  • Claims transfer resistance
  • Claims colour stability
  • Both claim a lightweight feel

Different

  • Matte finish instead of natural
  • Contains alcohol

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol)
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high
View full match

Where to buy

Closest shade match

bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15 Warm Deep 27

Match price
$39.50Ulta BeautyUlta Beauty
Costs $4.50 more

Your shade $35 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Charlotte Tilbury Airbrush Flawless Foundation 15 Neutral

Best price
$52SephoraSephora
Costs $17 more

Your shade $35 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.