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Super Smoother Blurring Skin Tint Neutral Deep dupes and alternatives Iconic London

Deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches with medium coverage, oil-free, without talc.

  • 28 matches have no oil-free claim listed and are not shown.

Closest shade matchClosest overall alternative: Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation 406N

The equivalent shade and the most similar foundation overall.

Your shade
Iconic London
Neutral DeepChange shade
Depth and undertone: Deep · Neutral
Finish and coverage: Natural · Medium coverage
The match
Fenty Beauty
406N
Depth and undertone: Deep · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
86out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
91
Wear (Wear & performance)
58
Skin (Skin suitability)
60
Shade match
93out of 100
Colour
89
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$48SephoraSephora
Costs $13 more

Your shade $35 at Ulta Beauty

SephoraView at Sephora

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 91
    $39Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: No skin-like finish claimedDoes not claim a lightweight feelNot marketed for oily/sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    88
    Wear & performance
    55
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for oily/sensitive skin

    Retailer shade note: deep, warm-neutral undertones

    Medium confidence· Digital match

    View match
  2. Shade match 88
    $48SephoraSephoraCosts $13 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneNo blurring effect claimedNot marketed for dry/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    91
    Wear & performance
    58
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Slightly warmer undertone · No blurring effect claimed · Not marketed for dry/sensitive skin

    Retailer shade note: for medium deep skintones with warm undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Iconic London Super Smoother Blurring Skin Tint Neutral Deep (Deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Milk Makeup Future Fluid Longwear Hydrating Concealer

    24N

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 24N

    • Very close colour
    • Deep · Neutral undertone

    $30

  2. Dior Forever Skin Correct Full-Coverage Concealer

    8 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 8 Neutral

    • Very close colour
    • Deep · Neutral undertone

    $42

  3. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Hazelnut 8.1 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Hazelnut 8.1 Neutral

    • Very close colour
    • Deep · Neutral undertone

    $31

  4. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW50

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW50

    • Looks identical
    • Deep · Neutral · neutral golden undertone

    $30

  5. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4N72

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4N72

    • Close colour
    • Deep · Neutral undertone

    $35

  6. Revlon ColorStay Skin Awaken Concealer

    Truffle

    Revlon ColorStay Skin Awaken Concealer, shade Truffle

    • Very close colour
    • Deep

    $14.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation in 406N, against Iconic London Super Smoother Blurring Skin Tint in Neutral Deep. Every attribute compared, with its share of the score.

ComparedYour shadeNeutral DeepClosest match406NScore
Shade match55% of overall93
Colour89#894f29#875434Very close colourColour difference 2.4 (0 is identical)
Depth97DeepDeepSameDepth difference: 1.6
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall91
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall58
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 86/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation in 406N.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same natural finish
  • Same medium coverage
  • Both claim a skin-like finish
  • Claims transfer resistance
  • Claims not settling into lines
  • Claims colour stability
  • Both claim a lightweight feel

Different

  • No blurring effect claimed
  • Not marketed for dry/sensitive skin

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 21%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Where to buy 406N

Best price
$48SephoraSephora
Costs $13 more

Your shade $35 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.