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Super Smoother Blurring Skin Tint Neutral Light dupes and alternatives Iconic London

Medium light · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free11No drying alcohol11Vegan3Cruelty-free3Oil-free4With SPF2Mineral1

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Only showing matches with medium coverage, in liquid form.

  • 7 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: ILIA True Skin Serum Foundation Chios SF6

The equivalent shade and the most similar foundation overall.

Your shade
Iconic London
Neutral LightChange shade
Depth and undertone: Medium light · Neutral
Finish and coverage: Natural · Medium coverage
The match
ILIA
Chios SF6
Depth and undertone: Medium light · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
91out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
91
Wear (Wear & performance)
80
Skin (Skin suitability)
60
Shade match
96out of 100
Colour
95
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$56SephoraSephora
Costs $21 more

Your shade $35 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Kosas

    Revealer Skin-Improving Foundation SPF 25

    Medium Warm 240
    Shade match 88
    $45SephoraSephoraCosts $10 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneNot marketed for oily/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    80
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for oily/sensitive skin

    Retailer shade note: Medium with warm undertones

    Medium confidence· Digital match

    View match
  2. #3 · ILIA

    True Skin Serum Foundation

    Catalina SF7
    Shade match 89
    $56Ulta BeautyUlta Beauty(product price)Costs $21 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneNo blurring effect claimedNot marketed for combination/oily skin

    Score details
    Shade match
    89
    Finish & visual result
    91
    Wear & performance
    80
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · No blurring effect claimed · Not marketed for combination/oily skin

    Retailer shade note: medium with warm undertones

    Medium confidence· Digital match

    View match
  3. #4 · Fenty Beauty

    Pro Filt'r Fluid Flex Natural Matte Longwear Foundation

    316N
    Shade match 95
    $48SephoraSephoraCosts $13 more

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: No blurring effect claimedNot marketed for dry/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    91
    Wear & performance
    58
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: No blurring effect claimed · Not marketed for dry/sensitive skin

    Retailer shade note: for medium skintones with neutral peach undertones

    High confidence· Digital match

    View match
  4. #5 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    22N Outstanding
    Shade match 95
    $47SephoraSephoraCosts $12 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: No skin-like finish claimedNot marketed for dry/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    88
    Wear & performance
    57
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 33% ingredient overlap

    Differences: No skin-like finish claimed · Not marketed for dry/sensitive skin

    Retailer shade note: medium neutral

    Medium confidence· Digital match

    View match
  5. #6 · Sephora Collection

    Best Skin Ever Liquid Foundation

    24N
    Shade match 96
    $24SephoraSephora$11 less (31%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: No skin-like finish claimedNo blurring effect claimedNot marketed for oily/sensitive skin

    Score details
    Shade match
    96
    Finish & visual result
    79
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: No skin-like finish claimed · No blurring effect claimed · Not marketed for oily/sensitive skin

    Retailer shade note: medium-dark with neutral undertones

    Medium confidence· Digital match

    View match
  6. #7 · Fenty Beauty

    Pro Filt'r Fluid Flex Natural Matte Longwear Foundation

    276N
    Shade match 92
    $48SephoraSephoraCosts $13 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: No blurring effect claimedNot marketed for dry/sensitive skin

    Score details
    Shade match
    92
    Finish & visual result
    91
    Wear & performance
    58
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: No blurring effect claimed · Not marketed for dry/sensitive skin

    Retailer shade note: for light medium skintones with neutral warm undertones

    Medium confidence· Digital match

    View match
  7. #8 · Fenty Beauty

    Pro Filt'r Fluid Flex Natural Matte Longwear Foundation

    246N
    Shade match 91
    $48SephoraSephoraCosts $13 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: No blurring effect claimedNot marketed for dry/sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    91
    Wear & performance
    58
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: No blurring effect claimed · Not marketed for dry/sensitive skin

    Retailer shade note: for light medium skintones with neutral warm undertones

    High confidence· Digital match

    View match
  8. #9 · Patrick Ta

    Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation

    13 Olive
    Shade match 91
    $58SephoraSephoraCosts $23 more

    Matches: Near-identical swatch colourSame medium coverageBoth claim a skin-like finish

    Differences: Olive rather than neutral undertoneRadiant rather than natural finishDoes not claim a lightweight feel

    Score details
    Shade match
    91
    Finish & visual result
    85
    Wear & performance
    67
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Olive rather than neutral undertone · Radiant rather than natural finish · Does not claim a lightweight feel · Not marketed for oily/sensitive skin

    Retailer shade note: medium with olive undertones

    Medium confidence· Digital match

    View match
  9. #10 · NARS

    Light Reflecting Foundation

    Valencia
    Shade match 86
    $55SephoraSephoraCosts $20 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneNo skin-like finish claimedNot marketed for oily/sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    88
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly warmer undertone · No skin-like finish claimed · Not marketed for oily/sensitive skin

    Retailer shade note: M5 - Medium to medium-deep with warm undertones, and a golden tone

    Medium confidence· Digital match

    View match
  10. #11 · Clinique

    Even Better Makeup Broad Spectrum SPF 15 Foundation

    WN 80 Tawnied Beige
    Shade match 92
    $39Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: No skin-like finish claimedDoes not claim a lightweight feelNot marketed for oily/sensitive skin

    Score details
    Shade match
    92
    Finish & visual result
    88
    Wear & performance
    55
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for oily/sensitive skin

    Retailer shade note: medium, warm-neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Iconic London Super Smoother Blurring Skin Tint Neutral Light (Medium light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    33.5 Tan Natural

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 33.5 Tan Natural

    • Looks identical
    • Medium · Neutral undertone

    $30

    SephoraView at Sephora
  2. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 2

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 2

    • Very close colour
    • Medium · Neutral undertone

    $22

    SephoraView at Sephora
  3. Rare Beauty Liquid Touch Brightening Concealer

    340C

    Rare Beauty Liquid Touch Brightening Concealer, shade 340C

    • Looks identical
    • Medium light · Neutral · neutral pink undertone

    $24

    SephoraView at Sephora
  4. Milk Makeup Future Fluid Longwear Hydrating Concealer

    14N

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 14N

    • Very close colour
    • Medium · Neutral undertone

    $30

    Ulta BeautyView at Ulta Beauty
  5. Dior Forever Skin Correct Full-Coverage Concealer

    4N Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 4N Neutral

    • Very close colour
    • Medium light · Neutral undertone

    $42

    Ulta BeautyView at Ulta Beauty
  6. Laura Mercier Flawless Fusion Ultra-Longwear Concealer

    3.5N

    Laura Mercier Flawless Fusion Ultra-Longwear Concealer, shade 3.5N

    • Very close colour
    • Medium light · Neutral undertone

    $33

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

ILIA True Skin Serum Foundation in Chios SF6, against Iconic London Super Smoother Blurring Skin Tint in Neutral Light. Every attribute compared, with its share of the score.

ComparedYour shadeNeutral LightClosest matchChios SF6Score
Shade match55% of overall96
Colour95#cf9d73#d5a178Looks identicalColour difference 1.5 (0 is identical)
Depth96Medium lightMedium lightSameDepth difference: 2.5
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall91
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared80
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, sensitiveBoth marketed for dry/​normal/​sensitive skin
Overall match 91/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ILIA True Skin Serum Foundation in Chios SF6.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same natural finish
  • Same medium coverage
  • Both claim a skin-like finish
  • Both claim a lightweight feel

Different

  • No blurring effect claimed
  • Not marketed for combination/oily skin

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconehigh silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs unknown-based; silicone high vs high
View full match

Where to buy Chios SF6

Best price
$56SephoraSephora
Costs $21 more

Your shade $35 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.