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Super Smoother Blurring Skin Tint Neutral Light dupes and alternatives Iconic London

Medium light · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free10No drying alcohol10Vegan3Cruelty-free2Oil-free1With SPF2Mineral1

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Only showing matches made for dry skin, with medium coverage.

Closest shade matchClosest overall alternative: Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation Medium Tan 20 Neutral

The equivalent shade and the most similar foundation overall.

Your shade
Iconic London
Neutral LightChange shade
Depth and undertone: Medium light · Neutral
Finish and coverage: Natural · Medium coverage
The match
Smashbox
Medium Tan 20 Neutral
Depth and undertone: Medium light · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
95out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
100
Wear (Wear & performance)
72
Skin (Skin suitability)
100
Shade match
98out of 100
Colour
97
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$41Ulta BeautyUlta Beauty
Costs $6 more

Your shade $35 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · ILIA

    True Skin Serum Foundation

    Chios SF6
    Shade match 96
    $56SephoraSephoraCosts $21 more

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: No blurring effect claimedNot marketed for combination/oily skin

    Score details
    Shade match
    96
    Finish & visual result
    91
    Wear & performance
    80
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: No blurring effect claimed · Not marketed for combination/oily skin

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  2. #3 · Smashbox

    Dual Filter 2-In-1 Longwearing Concealer + Foundation

    Medium Tan 21 Warm
    Shade match 88
    $41Ulta BeautyUlta Beauty(product price)Costs $6 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertone

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    72
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly warmer undertone

    Retailer shade note: medium tan warm

    Medium confidence· Digital match

    View match
  3. #4 · Kosas

    Revealer Skin-Improving Foundation SPF 25

    Medium Warm 240
    Shade match 88
    $45SephoraSephoraCosts $10 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneNot marketed for oily/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    80
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for oily/sensitive skin

    Retailer shade note: Medium with warm undertones

    Medium confidence· Digital match

    View match
  4. #5 · ILIA

    True Skin Serum Foundation

    Catalina SF7
    Shade match 89
    $56Ulta BeautyUlta Beauty(product price)Costs $21 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneNo blurring effect claimedNot marketed for combination/oily skin

    Score details
    Shade match
    89
    Finish & visual result
    91
    Wear & performance
    80
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · No blurring effect claimed · Not marketed for combination/oily skin

    Retailer shade note: medium with warm undertones

    Medium confidence· Digital match

    View match
  5. #6 · Sephora Collection

    Best Skin Ever Liquid Foundation

    24N
    Shade match 96
    $24SephoraSephora$11 less (31%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: No skin-like finish claimedNo blurring effect claimedNot marketed for oily/sensitive skin

    Score details
    Shade match
    96
    Finish & visual result
    79
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: No skin-like finish claimed · No blurring effect claimed · Not marketed for oily/sensitive skin

    Retailer shade note: medium-dark with neutral undertones

    Medium confidence· Digital match

    View match
  6. #7 · ColourPop

    Pretty Fresh Hyaluronic Hydrating Foundation

    Medium Dark 145W
    Shade match 88
    $12$16Ulta BeautyUlta Beauty$23 less (66%)

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    88
    Finish & visual result
    91
    Wear & performance
    60
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · No blurring effect claimed · No long-wear claim

    Retailer shade note: warm

    Medium confidence· Digital match

    View match
  7. #8 · Patrick Ta

    Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation

    13 Olive
    Shade match 91
    $58SephoraSephoraCosts $23 more

    Matches: Near-identical swatch colourSame medium coverageBoth claim a skin-like finish

    Differences: Olive rather than neutral undertoneRadiant rather than natural finishDoes not claim a lightweight feel

    Score details
    Shade match
    91
    Finish & visual result
    85
    Wear & performance
    67
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Olive rather than neutral undertone · Radiant rather than natural finish · Does not claim a lightweight feel · Not marketed for oily/sensitive skin

    Retailer shade note: medium with olive undertones

    Medium confidence· Digital match

    View match
  8. #9 · NARS

    Light Reflecting Foundation

    Valencia
    Shade match 86
    $55SephoraSephoraCosts $20 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneNo skin-like finish claimedNot marketed for oily/sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    88
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly warmer undertone · No skin-like finish claimed · Not marketed for oily/sensitive skin

    Retailer shade note: M5 - Medium to medium-deep with warm undertones, and a golden tone

    Medium confidence· Digital match

    View match
  9. #10 · Clinique

    Even Better Makeup Broad Spectrum SPF 15 Foundation

    WN 80 Tawnied Beige
    Shade match 92
    $39Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: No skin-like finish claimedDoes not claim a lightweight feelNot marketed for oily/sensitive skin

    Score details
    Shade match
    92
    Finish & visual result
    88
    Wear & performance
    55
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for oily/sensitive skin

    Retailer shade note: medium, warm-neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Iconic London Super Smoother Blurring Skin Tint Neutral Light (Medium light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    33.5 Tan Natural

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 33.5 Tan Natural

    • Looks identical
    • Medium · Neutral undertone

    $30

    SephoraView at Sephora
  2. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 2

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 2

    • Very close colour
    • Medium · Neutral undertone

    $22

    SephoraView at Sephora
  3. Rare Beauty Liquid Touch Brightening Concealer

    340C

    Rare Beauty Liquid Touch Brightening Concealer, shade 340C

    • Looks identical
    • Medium light · Neutral · neutral pink undertone

    $24

    SephoraView at Sephora
  4. Milk Makeup Future Fluid Longwear Hydrating Concealer

    14N

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 14N

    • Very close colour
    • Medium · Neutral undertone

    $30

    Ulta BeautyView at Ulta Beauty
  5. Dior Forever Skin Correct Full-Coverage Concealer

    4N Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 4N Neutral

    • Very close colour
    • Medium light · Neutral undertone

    $42

    Ulta BeautyView at Ulta Beauty
  6. Laura Mercier Flawless Fusion Ultra-Longwear Concealer

    3.5N

    Laura Mercier Flawless Fusion Ultra-Longwear Concealer, shade 3.5N

    • Very close colour
    • Medium light · Neutral undertone

    $33

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Medium Tan 20 Neutral, against Iconic London Super Smoother Blurring Skin Tint in Neutral Light. Every attribute compared, with its share of the score.

ComparedYour shadeNeutral LightClosest matchMedium Tan 20 NeutralScore
Shade match55% of overall98
Colour97#cf9d73#d1a078Looks identicalColour difference 1.0 (0 is identical)
Depth98Medium lightMedium lightSameDepth difference: 1.5
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall100
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared72
Longevity8012-hour wear16-hour wearClose16-hour wear claimed against 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 95/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Medium Tan 20 Neutral.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same natural finish
  • Same medium coverage
  • Both claim a skin-like finish
  • Both claim a blurring effect
  • Both claim 16-hour wear
  • Claims not settling into lines
  • Both claim a lightweight feel

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs none
View full match

Where to buy Medium Tan 20 Neutral

Match price
$41Ulta BeautyUlta Beauty
Costs $6 more

Your shade $35 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.