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Eye Stylus Shadow Stick - Long-Lasting Cream Eyeshadow Flax dupes and alternatives ILIA

Brown · Light

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

Closest shade match: e.l.f. Cosmetics Perfect 10 Eyeshadow Palette Everyday Smoky

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
ILIA
FlaxChange shade
Colour family, undertone and depth: Brown · Light
Finish and pigmentation: Matte
The match
e.l.f. Cosmetics
Everyday Smoky
Colour family, undertone and depth: —
Finish and pigmentation: Matte · Opaque

Matched on pan 3.

Shade match
88out of 100
Colour
97
Depth
99
Undertone (Undertone and colour family)
60
Medium confidence· Digital matchWhy it matches
Best price
$11Ulta BeautyUlta Beauty
$22 less (67%)

Your shade $33 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative: NARS Total Seduction Eyeshadow Stick Oblivion

The most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

Your shade
ILIA
FlaxChange shade
Colour family, undertone and depth: Brown · Light
Finish and pigmentation: Matte
The match
NARS
Oblivion
Colour family, undertone and depth: Brown · Warm · Medium
Finish and pigmentation: Matte · Buildable
Overall match
88out of 100
Shade (Shade match)
85
Finish (Finish, pigmentation & format)
97
Wear (Wear & performance)
90
Comfort (Comfort & skin suitability)
50
Best price
$34SephoraSephora
Costs $1 more

Your shade $33 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · NARS

    Total Seduction Eyeshadow Stick

    Don't Touch
    Shade match 83
    $34SephoraSephoraCosts $1 more

    Matches: Same finish: matteBoth claim crease resistanceBoth claim waterproof

    No material differences in the data we have.

    Score details
    Shade match
    83
    Finish, pigmentation & format
    97
    Wear & performance
    90
    Comfort & skin suitability
    50

    Close colour · Matte · Buildable

    Ingredients (not scored): 39% ingredient overlap

    Retailer shade note: matte milk tea brown

    Medium confidence· Digital match

    View match
  2. #4 · Laura Mercier

    Caviar Stick Eyeshadow

    Au Naturel
    Shade match 87
    $34SephoraSephoraCosts $1 more

    Matches: Near-identical swatch colourSame finish: matteSame format: stick

    Differences: Nude rather than brown24-hour wear rather than 12-hour wear (longevity)Normal, Dry, Combination rather than sensitive (skin types)

    Score details
    Shade match
    87
    Finish, pigmentation & format
    100
    Wear & performance
    68
    Comfort & skin suitability
    24

    Looks identical · Matte · Opaque

    Ingredients (not scored): 33% ingredient overlap

    Differences: Nude rather than brown · 24-hour wear rather than 12-hour wear (longevity) · Normal, Dry, Combination rather than sensitive (skin types)

    Retailer shade note: matte neutral beige

    Medium confidence· Digital match

    View match
  3. #5 · Ulta Beauty Collection

    Cream Eye Shadow Stick

    Beige, Pls
    Shade match 84
    $10.50Ulta BeautyUlta Beauty$22.50 less (68%)

    Matches: Very close colourSame finish: matteBoth claim crease resistance

    Differences: Nude rather than brownNot listed rather than 12-hour wear (longevity)

    Score details
    Shade match
    84
    Finish, pigmentation & format
    97
    Wear & performance
    70
    Comfort & skin suitability
    40

    Very close colour · Matte

    Ingredients (not scored): 13% ingredient overlap

    Differences: Nude rather than brown · Not listed rather than 12-hour wear (longevity)

    Retailer shade note: light beige matte

    Medium confidence· Digital match

    View match
  4. #6 · Winky Lux

    Rose Petal Liquid Eyeshadow

    Chamomile Matte
    Shade match 85
    $19Ulta BeautyUlta Beauty$14 less (42%)

    Matches: Very close colourSame finish: matteSame longevity: 12-hour wear

    Differences: Nude rather than brownLiquid rather than stick (format)Does not claim waterproof

    Score details
    Shade match
    85
    Finish, pigmentation & format
    90
    Wear & performance
    88
    Comfort & skin suitability
    40

    Very close colour · Matte · Buildable

    Ingredients (not scored): 14% ingredient overlap

    Differences: Nude rather than brown · Liquid rather than stick (format) · Does not claim waterproof

    Retailer shade note: cool beige matte

    Medium confidence· Digital match

    View match
  5. #7 · about-face

    Matte Fluid Eye Paint

    Smell B4 Rain
    Shade match 82
    $17Ulta BeautyUlta Beauty(product price)$16 less (48%)

    Matches: Very close colourSame finish: matte

    Differences: Nude rather than brownLong-wearing rather than 12-hour wear (longevity)Does not claim crease resistance

    Score details
    Shade match
    82
    Finish, pigmentation & format
    97
    Wear & performance
    55
    Comfort & skin suitability
    50

    Very close colour · Matte · Buildable

    Ingredients (not scored): 18% ingredient overlap

    Differences: Nude rather than brown · Long-wearing rather than 12-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof

    Retailer shade note: matte beige

    Medium confidence· Digital match

    View match
  6. #8 · e.l.f. Cosmetics

    Perfect 10 Eyeshadow Palette

    Nude Rose Gold

    Matched on pan 2

    Shade match 86
    $11Ulta BeautyUlta Beauty$22 less (67%)

    Matches: Near-identical swatch colourSame finish: matte

    Differences: Nude rather than brownPalette rather than stick (format)Not listed rather than 12-hour wear (longevity)

    Score details
    Shade match
    86
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    50

    Looks identical · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Nude rather than brown · Palette rather than stick (format) · Not listed rather than 12-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof

    Retailer shade note: shimmery rose golds & cool-toned matte neutrals

    Medium confidence· Digital match

    View match
  7. Shade match 78
    $24SephoraSephora$9 less (27%)

    Matches: Same finish: matteBoth claim crease resistanceClaims comfort

    Differences: Nude rather than brownPowder rather than stick (format)Does not claim waterproof

    Score details
    Shade match
    78
    Finish, pigmentation & format
    88
    Wear & performance
    78
    Comfort & skin suitability
    53

    Close colour · Matte

    Ingredients (not scored): 7% ingredient overlap

    Differences: Nude rather than brown · Powder rather than stick (format) · Does not claim waterproof · Normal, Dry, Sensitive rather than sensitive (skin types)

    Retailer shade note: neutral beige demi-matte

    Medium confidence· Digital match

    View match
  8. #10 · e.l.f. Cosmetics

    Perfect 10 Eyeshadow Palette

    Keep It Ethereal

    Matched on pan 3

    Shade match 85
    $11Ulta BeautyUlta Beauty$22 less (67%)

    Matches: Very close colourSame finish: matte

    Differences: Nude rather than brownPalette rather than stick (format)Not listed rather than 12-hour wear (longevity)

    Score details
    Shade match
    85
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    50

    Very close colour · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Nude rather than brown · Palette rather than stick (format) · Not listed rather than 12-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof

    Retailer shade note: neutrals and rose golds

    Medium confidence· Digital match

    View match
  9. #11 · Urban Decay

    Naked Eyeshadow Stick

    Blurred Out
    Shade match 70
    $25SephoraSephora$8 less (24%)

    Matches: Same finish: matteSame format: stickBoth claim crease resistance

    Differences: DeeperNude rather than brownLong-wearing rather than 12-hour wear (longevity)

    Score details
    Shade match
    70
    Finish, pigmentation & format
    100
    Wear & performance
    85
    Comfort & skin suitability
    40

    Close colour · Matte · Buildable

    Ingredients (not scored): 19% ingredient overlap

    Differences: Deeper · Nude rather than brown · Long-wearing rather than 12-hour wear (longevity)

    Retailer shade note: neutral beige matte

    Medium confidence· Digital match

    View match
  10. #12 · Laura Mercier

    Caviar Stick Eyeshadow

    Dune
    Shade match 74
    $34Ulta BeautyUlta BeautyCosts $1 more

    Matches: Same finish: matteSame format: stickBoth claim crease resistance

    Differences: Nude rather than brown24-hour wear rather than 12-hour wear (longevity)Normal, Dry, Combination rather than sensitive (skin types)

    Score details
    Shade match
    74
    Finish, pigmentation & format
    100
    Wear & performance
    68
    Comfort & skin suitability
    24

    Close colour · Matte · Opaque

    Ingredients (not scored): 33% ingredient overlap

    Differences: Nude rather than brown · 24-hour wear rather than 12-hour wear (longevity) · Normal, Dry, Combination rather than sensitive (skin types)

    Retailer shade note: matte warm sand

    Medium confidence· Digital match

    View match
  11. Shade match 74
    $25SephoraSephora$8 less (24%)

    Matches: Same finish: matteBoth claim crease resistanceBoth claim waterproof

    Differences: Nude rather than brownLiquid rather than stick (format)24-hour wear rather than 12-hour wear (longevity)

    Score details
    Shade match
    74
    Finish, pigmentation & format
    90
    Wear & performance
    68
    Comfort & skin suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 16% ingredient overlap

    Differences: Nude rather than brown · Liquid rather than stick (format) · 24-hour wear rather than 12-hour wear (longevity)

    Retailer shade note: nude beige

    Medium confidence· Digital match

    View match
  12. #14 · Sephora Collection

    Colorful Eyeshadow

    306 Golden Marshmallow
    Shade match 79
    $8SephoraSephora$25 less (76%)

    Matches: Same finish: matte

    Differences: Nude rather than brownPowder rather than stick (format)Not listed rather than 12-hour wear (longevity)

    Score details
    Shade match
    79
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    50

    Close colour · Matte · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Nude rather than brown · Powder rather than stick (format) · Not listed rather than 12-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof

    Retailer shade note: toasted light nude matte

    Medium confidence· Digital match

    View match
  13. #15 · Rare Beauty

    Soft Pinch Liquid Contour

    Gentle
    Shade match 73
    $30SephoraSephora$3 less (9%)

    Matches: Both claim crease resistanceClaims comfortSame skin types: sensitive

    Differences: DeeperTaupe rather than brownLiquid rather than stick (format)

    Score details
    Shade match
    73
    Finish, pigmentation & format
    80
    Wear & performance
    73
    Comfort & skin suitability
    70

    Close colour · Natural · Buildable

    Ingredients (not scored): 15% ingredient overlap

    Differences: Deeper · Taupe rather than brown · Liquid rather than stick (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim waterproof

    Sold as contour, rated here for use as eyeshadow (suited)

    Retailer shade note: fair (cool taupe)

    Medium confidence· Digital match

    View match
  14. #16 · Morphe

    ChromaPlus 6-Pan Eyeshadow Palette

    Rich Glitch

    Matched on pan 3

    Shade match 73
    $16Ulta BeautyUlta Beauty$17 less (52%)

    Matches: Same finish: matte

    Differences: Rose rather than brownPalette rather than stick (format)Long-wearing rather than 12-hour wear (longevity)

    Score details
    Shade match
    73
    Finish, pigmentation & format
    88
    Wear & performance
    55
    Comfort & skin suitability
    50

    Close colour · Matte · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Rose rather than brown · Palette rather than stick (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof

    Medium confidence· Digital match

    View match
  15. #17 · Morphe

    ChromaPlus 6-Pan Eyeshadow Palette

    Underslated

    Matched on pan 4

    Shade match 73
    $16Ulta BeautyUlta Beauty$17 less (52%)

    Matches: Very close colourSame finish: matte

    Differences: Rose rather than brownPalette rather than stick (format)Long-wearing rather than 12-hour wear (longevity)

    Score details
    Shade match
    73
    Finish, pigmentation & format
    88
    Wear & performance
    55
    Comfort & skin suitability
    50

    Very close colour · Matte · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Rose rather than brown · Palette rather than stick (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof

    Medium confidence· Digital match

    View match
  16. #18 · about-face

    Matte Fluid Eye Paint

    Driftwood
    Shade match 67
    $17Ulta BeautyUlta Beauty(product price)$16 less (48%)

    Matches: Same finish: matte

    Differences: DeeperTaupe rather than brownLong-wearing rather than 12-hour wear (longevity)

    Score details
    Shade match
    67
    Finish, pigmentation & format
    97
    Wear & performance
    55
    Comfort & skin suitability
    50

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 18% ingredient overlap

    Differences: Deeper · Taupe rather than brown · Long-wearing rather than 12-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof

    Retailer shade note: taupe

    Medium confidence· Digital match

    View match
  17. #19 · Morphe

    ChromaPlus 12-Pan Eyeshadow Palette

    Rose Frequency

    Matched on pan 8

    Shade match 72
    $23Ulta BeautyUlta Beauty$10 less (30%)

    Matches: Same finish: matte

    Differences: Rose rather than brownPalette rather than stick (format)Long-wearing rather than 12-hour wear (longevity)

    Score details
    Shade match
    72
    Finish, pigmentation & format
    88
    Wear & performance
    55
    Comfort & skin suitability
    50

    Close colour · Matte · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Rose rather than brown · Palette rather than stick (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof

    Medium confidence· Digital match

    View match
  18. #20 · Jane Iredale

    ColorLuxe Eye Shadow Stick

    Cameo
    Shade match 66
    $28Ulta BeautyUlta Beauty(product price)$5 less (15%)

    Matches: Same finish: matteSame format: stickClaims hydration

    Differences: Pink rather than brownLong-wearing rather than 12-hour wear (longevity)Does not claim crease resistance

    Score details
    Shade match
    66
    Finish, pigmentation & format
    100
    Wear & performance
    55
    Comfort & skin suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 15% ingredient overlap

    Differences: Pink rather than brown · Long-wearing rather than 12-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof

    Retailer shade note: cool soft pink matte

    Medium confidence· Digital match

    View match
  19. #21 · Charlotte Tilbury

    Exagger-Eyes Waterproof Eyeshadow Stick

    Cashmere Sculpt
    Shade match 77
    $32SephoraSephora$1 less (3%)

    Matches: Same format: stickBoth claim crease resistanceBoth claim waterproof

    Differences: Nude rather than brownSatin rather than matte (finish)24-hour wear rather than 12-hour wear (longevity)

    Score details
    Shade match
    77
    Finish, pigmentation & format
    80
    Wear & performance
    68
    Comfort & skin suitability
    13

    Close colour · Satin

    Ingredients (not scored): 21% ingredient overlap

    Differences: Nude rather than brown · Satin rather than matte (finish) · 24-hour wear rather than 12-hour wear (longevity) · Normal, Dry, Oily rather than sensitive (skin types)

    Retailer shade note: neutral taupe nude

    Medium confidence· Digital match

    View match
  20. #22 · Lancôme

    Idôle Goddess Dimension Eyeshadow

    03 Astral Beige
    Shade match 67
    $26Ulta BeautyUlta Beauty$7 less (21%)

    Matches: Very close colourSame finish: matteBoth claim crease resistance

    Differences: Grey rather than brownPowder rather than stick (format)Long-wearing rather than 12-hour wear (longevity)

    Score details
    Shade match
    67
    Finish, pigmentation & format
    88
    Wear & performance
    73
    Comfort & skin suitability
    50

    Very close colour · Matte · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Grey rather than brown · Powder rather than stick (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: taupe grey matte

    Medium confidence· Digital match

    View match
  21. #23 · Rare Beauty

    All of the Above Weightless Eyeshadow Stick

    Contentment
    Shade match 80
    $22SephoraSephora$11 less (33%)

    Matches: Very close colourSame format: stickBoth claim crease resistance

    Differences: Taupe rather than brownDewy rather than matte (finish)Long-wearing rather than 12-hour wear (longevity)

    Score details
    Shade match
    80
    Finish, pigmentation & format
    59
    Wear & performance
    85
    Comfort & skin suitability
    40

    Very close colour · Dewy

    Ingredients (not scored): 16% ingredient overlap

    Differences: Taupe rather than brown · Dewy rather than matte (finish) · Long-wearing rather than 12-hour wear (longevity)

    Retailer shade note: rose taupe

    Medium confidence· Digital match

    View match
  22. #24 · Kaja

    Beauty Bento Stacked Eyeshadow Trio

    Forest Night

    Matched on pan 2

    Shade match 71
    $28Ulta BeautyUlta Beauty$5 less (15%)

    Matches: Same finish: matte

    Differences: Nude rather than brownPowder rather than stick (format)Not listed rather than 12-hour wear (longevity)

    Score details
    Shade match
    71
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    50

    Slight colour difference · Matte

    Ingredients (not scored): 6% ingredient overlap

    Differences: Nude rather than brown · Powder rather than stick (format) · Not listed rather than 12-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof

    Retailer shade note: sparkly earthy browns

    Medium confidence· Digital match

    View match
  23. #25 · e.l.f. Cosmetics

    Perfect 10 Eyeshadow Palette

    Nude Mood

    Matched on pan 4

    Shade match 70
    $11Ulta BeautyUlta Beauty$22 less (67%)

    Matches: Same finish: matte

    Differences: Rose rather than brownPalette rather than stick (format)Not listed rather than 12-hour wear (longevity)

    Score details
    Shade match
    70
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    50

    Close colour · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Rose rather than brown · Palette rather than stick (format) · Not listed rather than 12-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof

    Retailer shade note: light-to-dark range of neutral mattes

    Medium confidence· Digital match

    View match
  24. #26 · Morphe

    ChromaPlus 6-Pan Eyeshadow Palette

    Mauve Mode

    Matched on pan 5

    Shade match 67
    $16Ulta BeautyUlta Beauty$17 less (52%)

    Matches: Same finish: matte

    Differences: Rose rather than brownPalette rather than stick (format)Long-wearing rather than 12-hour wear (longevity)

    Score details
    Shade match
    67
    Finish, pigmentation & format
    88
    Wear & performance
    55
    Comfort & skin suitability
    50

    Close colour · Matte · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Rose rather than brown · Palette rather than stick (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof

    Medium confidence· Digital match

    View match
  25. #27 · Charlotte Tilbury

    Exagger-Eyes Waterproof Eyeshadow Stick

    Oyster Twilight
    Shade match 70
    $32SephoraSephora$1 less (3%)

    Matches: Same format: stickBoth claim crease resistanceBoth claim waterproof

    Differences: Nude rather than brownSatin rather than matte (finish)24-hour wear rather than 12-hour wear (longevity)

    Score details
    Shade match
    70
    Finish, pigmentation & format
    80
    Wear & performance
    68
    Comfort & skin suitability
    13

    Close colour · Satin

    Ingredients (not scored): 21% ingredient overlap

    Differences: Nude rather than brown · Satin rather than matte (finish) · 24-hour wear rather than 12-hour wear (longevity) · Normal, Dry, Oily rather than sensitive (skin types)

    Retailer shade note: oyster nude

    Medium confidence· Digital match

    View match
  26. #28 · Anastasia Beverly Hills

    Glidr Eyeshadow Stick

    SOFT OCHRE
    Shade match 56
    $34SephoraSephoraCosts $1 more

    Matches: Same finish: matteSame format: stickSame longevity: 12-hour wear

    Differences: DeeperGolden rather than brownDoes not claim crease resistance

    Score details
    Shade match
    56
    Finish, pigmentation & format
    100
    Wear & performance
    82
    Comfort & skin suitability
    0

    Close colour · Matte · Opaque

    Ingredients (not scored): 21% ingredient overlap

    Differences: Deeper · Golden rather than brown · Does not claim crease resistance · Normal, Combination rather than sensitive (skin types)

    Retailer shade note: matte golden ochre

    Medium confidence· Digital match

    View match
  27. #29 · Danessa Myricks Beauty

    Colorfix Stix - Multi-Use Pearl Pigment Stick for Eye, Cheek & Lip

    Duo #6 Celeste & Nova
    Shade match 86
    $38SephoraSephoraCosts $5 more

    Matches: Very close colourSame format: stickBoth claim waterproof

    Differences: Taupe rather than brownDuochrome rather than matte (finish)Long-wearing rather than 12-hour wear (longevity)

    Score details
    Shade match
    86
    Finish, pigmentation & format
    19
    Wear & performance
    67
    Comfort & skin suitability
    73

    Very close colour · Duochrome

    Ingredients (not scored): 4% ingredient overlap

    Differences: Taupe rather than brown · Duochrome rather than matte (finish) · Long-wearing rather than 12-hour wear (longevity) · Does not claim crease resistance · Dry, Oily, Sensitive rather than sensitive (skin types)

    Retailer shade note: golden metallic taupe with rich tawny shimmer/ holographic blushed gold with shifts of silver & gold sparkle

    Medium confidence· Digital match

    View match
  28. #30 · Revlon

    Glimmer Liquid Shadow

    Shadow Starstruck
    Shade match 83
    $11.99Ulta BeautyUlta Beauty$21.01 less (64%)

    Matches: Very close colourBoth claim crease resistanceClaims comfort

    Differences: Nude rather than brownShimmer rather than matte (finish)Liquid rather than stick (format)

    Score details
    Shade match
    83
    Finish, pigmentation & format
    25
    Wear & performance
    56
    Comfort & skin suitability
    70

    Very close colour · Shimmer · Buildable

    Ingredients (not scored): 9% ingredient overlap

    Differences: Nude rather than brown · Shimmer rather than matte (finish) · Liquid rather than stick (format) · 24-hour wear rather than 12-hour wear (longevity) · Does not claim waterproof

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Why the closest shade match works

e.l.f. Cosmetics Perfect 10 Eyeshadow Palette in Everyday Smoky, against ILIA Eye Stylus Shadow Stick - Long-Lasting Cream Eyeshadow in Flax. Matched on pan 3. Every attribute compared, with its share of the score.

ComparedYour shadeFlaxClosest shade matchEveryday SmokyScore
Shade match55% of overall88
Colour97#c39f93#c2a096Looks identicalColour difference 1.0 (0 is identical)
Depth99LightLightSameDepth difference 0.4 on the 0–100 scale
Undertonenot comparableNot listedNot listedUndertone unknown on one side
Colour family60BrownNudeSome differenceNeighbouring colour families
Finish, pigmentation & format30% of overall · 2 of 3 compared88
Finish100MatteMatteSameSame matte finish
Pigmentationnot comparableNot listedOpaqueNot listed for eitherAn opacity not listed for one product
Format35StickPaletteDifferentPowder rather than stick
Wear & performance10% of overall40
Longevity4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Crease resistance40ClaimedNot listedSome differenceOnly your product claims crease resistance; the match does not list it
Waterproof40ClaimedNot listedSome differenceOnly your product claims waterproof wear; the match does not list it
Comfort & skin suitability5% of overall · none of 3 comparable50
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin typesnot comparableSensitiveNot listedNot listed for eitherSkin types not listed for one product
Overall match 81/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Perfect 10 Eyeshadow Palette in Everyday Smoky.

Same or better

  • $22 less
  • Near-identical swatch colour
  • Same finish: matte

Different

  • Palette format instead of stick
  • Not listed longevity instead of 12-hour wear
  • Does not claim crease resistance
  • Does not claim waterproof

Description and ingredients (information only, not scored)

Weighted ingredient similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptionmatte taupe brownshimmers & dark-toned mattes
BaseSilicone-based, high siliconePowder-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Why the closest overall alternative works

NARS Total Seduction Eyeshadow Stick in Oblivion, against ILIA Eye Stylus Shadow Stick - Long-Lasting Cream Eyeshadow in Flax. Every attribute compared, with its share of the score.

ComparedYour shadeFlaxClosest overall alternativeOblivionScore
Shade match55% of overall85
Colour78#c39f93#be9683Close colourColour difference 3.9 (0 is identical)
Depth90LightMediumCloseDepth difference 4.4 on the 0–100 scale
Undertonenot comparableNot listedWarmUndertone unknown on one side
Colour family100BrownBrownSameSame colour family
Finish, pigmentation & format30% of overall · 2 of 3 compared97
Finish100MatteMatteSameSame matte finish
Pigmentationnot comparableNot listedBuildableNot listed for eitherAn opacity not listed for one product
Format85StickCreamCloseCream rather than stick
Wear & performance10% of overall90
Longevity8012-hour wear16-hour wearClose16-hour wear claimed against 12-hour wear
Crease resistance100ClaimedClaimedSameBoth products claim crease resistance
Waterproof100ClaimedClaimedSameBoth products claim waterproof wear
Comfort & skin suitability5% of overall · none of 3 comparable50
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin typesnot comparableSensitiveNot listedNot listed for eitherSkin types not listed for one product
Overall match 88/100Shade match 85/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Total Seduction Eyeshadow Stick in Oblivion.

Same or better

  • Same finish: matte
  • Both claim crease resistance
  • Both claim waterproof

Different

  • Small colour difference on the swatch

Description and ingredients (information only, not scored)

Weighted ingredient similarity 39%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptionmatte taupe brownmatte medium caramel
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy

Closest shade match

e.l.f. Cosmetics Perfect 10 Eyeshadow Palette Everyday Smoky

Best price
$11Ulta BeautyUlta Beauty
$22 less (67%)

Your shade $33 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative

NARS Total Seduction Eyeshadow Stick Oblivion

Best price
$34SephoraSephora
Costs $1 more

Your shade $33 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.