Eye Stylus Shadow Stick - Long-Lasting Cream Eyeshadow Flax dupes and alternatives ILIA
4.5 (1,492)·Brown · Light
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same finish: matte
Differences: Nude rather than brown· Palette rather than stick (format)· Not listed rather than 12-hour wear (longevity)
Score details
Shade match
86
Finish, pigmentation & format
88
Wear & performance
40
Comfort & skin suitability
50
Looks identical · Matte · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: Nude rather than brown · Palette rather than stick (format) · Not listed rather than 12-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof
Retailer shade note: shimmery rose golds & cool-toned matte neutrals
Matches: Same finish: matte· Both claim crease resistance· Claims comfort
Differences: Nude rather than brown· Powder rather than stick (format)· Does not claim waterproof
Score details
Shade match
78
Finish, pigmentation & format
88
Wear & performance
78
Comfort & skin suitability
53
Close colour · Matte
Ingredients (not scored): 7% ingredient overlap
Differences: Nude rather than brown · Powder rather than stick (format) · Does not claim waterproof · Normal, Dry, Sensitive rather than sensitive (skin types)
Differences: Nude rather than brown· Palette rather than stick (format)· Not listed rather than 12-hour wear (longevity)
Score details
Shade match
85
Finish, pigmentation & format
88
Wear & performance
40
Comfort & skin suitability
50
Very close colour · Matte · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: Nude rather than brown · Palette rather than stick (format) · Not listed rather than 12-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof
Differences: Nude rather than brown· Powder rather than stick (format)· Not listed rather than 12-hour wear (longevity)
Score details
Shade match
79
Finish, pigmentation & format
88
Wear & performance
40
Comfort & skin suitability
50
Close colour · Matte · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Nude rather than brown · Powder rather than stick (format) · Not listed rather than 12-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof
Matches: Both claim crease resistance· Claims comfort· Same skin types: sensitive
Differences: Deeper· Taupe rather than brown· Liquid rather than stick (format)
Score details
Shade match
73
Finish, pigmentation & format
80
Wear & performance
73
Comfort & skin suitability
70
Close colour · Natural · Buildable
Ingredients (not scored): 15% ingredient overlap
Differences: Deeper · Taupe rather than brown · Liquid rather than stick (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim waterproof
Sold as contour, rated here for use as eyeshadow (suited)
Differences: Rose rather than brown· Palette rather than stick (format)· Long-wearing rather than 12-hour wear (longevity)
Score details
Shade match
73
Finish, pigmentation & format
88
Wear & performance
55
Comfort & skin suitability
50
Close colour · Matte · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Rose rather than brown · Palette rather than stick (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof
Differences: Rose rather than brown· Palette rather than stick (format)· Long-wearing rather than 12-hour wear (longevity)
Score details
Shade match
73
Finish, pigmentation & format
88
Wear & performance
55
Comfort & skin suitability
50
Very close colour · Matte · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Rose rather than brown · Palette rather than stick (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof
$17Ulta Beauty(product price)$16 less (48%)4.2 (339)
Matches: Same finish: matte
Differences: Deeper· Taupe rather than brown· Long-wearing rather than 12-hour wear (longevity)
Score details
Shade match
67
Finish, pigmentation & format
97
Wear & performance
55
Comfort & skin suitability
50
Slight colour difference · Matte · Buildable
Ingredients (not scored): 18% ingredient overlap
Differences: Deeper · Taupe rather than brown · Long-wearing rather than 12-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof
Differences: Rose rather than brown· Palette rather than stick (format)· Long-wearing rather than 12-hour wear (longevity)
Score details
Shade match
72
Finish, pigmentation & format
88
Wear & performance
55
Comfort & skin suitability
50
Close colour · Matte · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Rose rather than brown · Palette rather than stick (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof
Matches: Same format: stick· Both claim crease resistance· Both claim waterproof
Differences: Nude rather than brown· Satin rather than matte (finish)· 24-hour wear rather than 12-hour wear (longevity)
Score details
Shade match
77
Finish, pigmentation & format
80
Wear & performance
68
Comfort & skin suitability
13
Close colour · Satin
Ingredients (not scored): 21% ingredient overlap
Differences: Nude rather than brown · Satin rather than matte (finish) · 24-hour wear rather than 12-hour wear (longevity) · Normal, Dry, Oily rather than sensitive (skin types)
Matches: Very close colour· Same finish: matte· Both claim crease resistance
Differences: Grey rather than brown· Powder rather than stick (format)· Long-wearing rather than 12-hour wear (longevity)
Score details
Shade match
67
Finish, pigmentation & format
88
Wear & performance
73
Comfort & skin suitability
50
Very close colour · Matte · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Grey rather than brown · Powder rather than stick (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim waterproof
Differences: Nude rather than brown· Powder rather than stick (format)· Not listed rather than 12-hour wear (longevity)
Score details
Shade match
71
Finish, pigmentation & format
88
Wear & performance
40
Comfort & skin suitability
50
Slight colour difference · Matte
Ingredients (not scored): 6% ingredient overlap
Differences: Nude rather than brown · Powder rather than stick (format) · Not listed rather than 12-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof
Differences: Rose rather than brown· Palette rather than stick (format)· Not listed rather than 12-hour wear (longevity)
Score details
Shade match
70
Finish, pigmentation & format
88
Wear & performance
40
Comfort & skin suitability
50
Close colour · Matte · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: Rose rather than brown · Palette rather than stick (format) · Not listed rather than 12-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof
Retailer shade note: light-to-dark range of neutral mattes
Differences: Rose rather than brown· Palette rather than stick (format)· Long-wearing rather than 12-hour wear (longevity)
Score details
Shade match
67
Finish, pigmentation & format
88
Wear & performance
55
Comfort & skin suitability
50
Close colour · Matte · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Rose rather than brown · Palette rather than stick (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof
Matches: Same format: stick· Both claim crease resistance· Both claim waterproof
Differences: Nude rather than brown· Satin rather than matte (finish)· 24-hour wear rather than 12-hour wear (longevity)
Score details
Shade match
70
Finish, pigmentation & format
80
Wear & performance
68
Comfort & skin suitability
13
Close colour · Satin
Ingredients (not scored): 21% ingredient overlap
Differences: Nude rather than brown · Satin rather than matte (finish) · 24-hour wear rather than 12-hour wear (longevity) · Normal, Dry, Oily rather than sensitive (skin types)
Matches: Very close colour· Same format: stick· Both claim waterproof
Differences: Taupe rather than brown· Duochrome rather than matte (finish)· Long-wearing rather than 12-hour wear (longevity)
Score details
Shade match
86
Finish, pigmentation & format
19
Wear & performance
67
Comfort & skin suitability
73
Very close colour · Duochrome
Ingredients (not scored): 4% ingredient overlap
Differences: Taupe rather than brown · Duochrome rather than matte (finish) · Long-wearing rather than 12-hour wear (longevity) · Does not claim crease resistance · Dry, Oily, Sensitive rather than sensitive (skin types)
Retailer shade note: golden metallic taupe with rich tawny shimmer/ holographic blushed gold with shifts of silver & gold sparkle
Matches: Very close colour· Both claim crease resistance· Claims comfort
Differences: Nude rather than brown· Shimmer rather than matte (finish)· Liquid rather than stick (format)
Score details
Shade match
83
Finish, pigmentation & format
25
Wear & performance
56
Comfort & skin suitability
70
Very close colour · Shimmer · Buildable
Ingredients (not scored): 9% ingredient overlap
Differences: Nude rather than brown · Shimmer rather than matte (finish) · Liquid rather than stick (format) · 24-hour wear rather than 12-hour wear (longevity) · Does not claim waterproof
e.l.f. Cosmetics Perfect 10 Eyeshadow Palette in Everyday Smoky, against ILIA Eye Stylus Shadow Stick - Long-Lasting Cream Eyeshadow in Flax. Matched on pan 3. Every attribute compared, with its share of the score.
ComparedYour shadeFlaxClosest shade matchEveryday SmokyHow they compareScore
Shade match55% of overall88
Colour60%97#c39f93#c2a096Looks identicalColour difference 1.0 (0 is identical)
Depth15%99LightLightSameDepth difference 0.4 on the 0–100 scale
Undertone—not comparableNot listedNot listedUndertone unknown on one side
Finish, pigmentation & format30% of overall · 2 of 3 compared88
Finish65%100MatteMatteSameSame matte finish
Pigmentation20%—not comparableNot listedOpaqueNot listed for eitherAn opacity not listed for one product
Format15%35StickPaletteDifferentPowder rather than stick
Wear & performance10% of overall40
Longevity50%4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Crease resistance30%40ClaimedNot listedSome differenceOnly your product claims crease resistance; the match does not list it
Waterproof20%40ClaimedNot listedSome differenceOnly your product claims waterproof wear; the match does not list it
Comfort & skin suitability5% of overall · none of 3 comparable50
Comfort40%—not comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydration20%—not comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin types40%—not comparableSensitiveNot listedNot listed for eitherSkin types not listed for one product
Overall match 81/100Shade match 88/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
NARS Total Seduction Eyeshadow Stick in Oblivion, against ILIA Eye Stylus Shadow Stick - Long-Lasting Cream Eyeshadow in Flax. Every attribute compared, with its share of the score.
ComparedYour shadeFlaxClosest overall alternativeOblivionHow they compareScore
Shade match55% of overall85
Colour60%78#c39f93#be9683Close colourColour difference 3.9 (0 is identical)
Depth15%90LightMediumCloseDepth difference 4.4 on the 0–100 scale
Undertone—not comparableNot listedWarmUndertone unknown on one side
Colour family25%100BrownBrownSameSame colour family
Finish, pigmentation & format30% of overall · 2 of 3 compared97
Finish65%100MatteMatteSameSame matte finish
Pigmentation20%—not comparableNot listedBuildableNot listed for eitherAn opacity not listed for one product
Format15%85StickCreamCloseCream rather than stick
Wear & performance10% of overall90
Longevity50%8012-hour wear16-hour wearClose16-hour wear claimed against 12-hour wear
Comfort & skin suitability5% of overall · none of 3 comparable50
Comfort40%—not comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydration20%—not comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin types40%—not comparableSensitiveNot listedNot listed for eitherSkin types not listed for one product
Overall match 88/100Shade match 85/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.