Brown · Warm · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
Opacity
Brand
Preferences
29 of 30 matches
Only showing matches without talc.
The equivalent shade: scored on colour, depth, undertone and colour family only.
Ulta BeautyYour shade $27 at Sephora
MAC Cosmetics Squirt Plumping Lip Gloss Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$26View at Ulta BeautyThe most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
Ulta BeautyYour shade $27 at Sephora · product price; shade not separately priced
Dior Rouge Dior Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $50 · product priceView at Ulta BeautyRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ulta BeautyCosts $8 moreMatches: Same finish: matteSame longevity: 12-hour wearBoth claim comfort
Differences: Neutral rather than warm undertone
Close colour · Matte · Buildable
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than warm undertone
Retailer shade note: neutral deep brown
Medium confidence· Digital match
Lancôme L'Absolu Rouge Intimatte Buildable Soft Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$35View at Ulta BeautyUlta Beauty(product price)Same priceMatches: Same warm undertoneSame finish: matteBoth claim comfort
No material differences in the data we have.
Close colour · Matte · Buildable
Ingredients (not scored): 4% ingredient overlap
Retailer shade note: warm-toned light brown
Medium confidence· Digital match
MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $27 · product priceView at Ulta Beauty
Sephora$1 less (4%)Matches: Very close colourSame warm undertoneSame finish: matte
Differences: Long-wearing rather than 12-hour wear (longevity)Does not claim hydration
Very close colour · Matte · Opaque
Ingredients (not scored): 15% ingredient overlap
Differences: Long-wearing rather than 12-hour wear (longevity) · Does not claim hydration
Retailer shade note: warm rose-brown
Medium confidence· Digital match
Anastasia Beverly Hills Full-Pigment Matte & Satin Velvet Lipstick
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta Beautyfrom $26 · product priceView at Ulta BeautySephora$11 less (41%)Matches: Same warm undertoneSame finish: matteClaims transfer resistance
No material differences in the data we have.
Close colour · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Retailer shade note: matte nude brown
Medium confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraSephoraCosts $23 moreMatches: Same warm undertoneSame longevity: 12-hour wearBoth claim comfort
No material differences in the data we have.
Close colour · Satin · Opaque
Ingredients (not scored): 10% ingredient overlap
Retailer shade note: a dark brown
Medium confidence· Digital match
Dior Rouge Dior Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $50 · product priceView at Ulta BeautySephora$50View at SephoraSephora$2 less (7%)Matches: Same warm undertoneSame finish: matteSame longevity: 12-hour wear
Differences: Noticeably different swatch colour
Slight colour difference · Matte · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour
Retailer shade note: muted peachy pinky brown
High confidence· Digital match
MAC Cosmetics M·A·Cximal Silky Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautySephoraCosts $23 moreMatches: Same warm undertoneSame longevity: 12-hour wearBoth claim comfort
Differences: Lighter
Close colour · Satin · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: Lighter
Retailer shade note: an intense chestnut
Medium confidence· Digital match
Dior Rouge Dior Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $50 · product priceView at Ulta BeautySephora$50View at SephoraUlta Beauty(product price)Same priceMatches: Same warm undertoneSame finish: matteClaims transfer resistance
No material differences in the data we have.
Close colour · Matte · Buildable
Ingredients (not scored): 9% ingredient overlap
Retailer shade note: deep warm brown
Medium confidence· Digital match
MAC Cosmetics Powder Kiss Hazy Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $27 · product priceView at Ulta BeautySephora$2 less (7%)Matches: Same warm undertoneSame finish: matteSame longevity: 12-hour wear
Differences: Noticeably different swatch colour
Slight colour difference · Matte · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour
Retailer shade note: intense orange brown
Medium confidence· Digital match
MAC Cosmetics M·A·Cximal Silky Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautySephoraCosts $13 moreMatches: Same finish: matteSame longevity: 12-hour wearBoth claim comfort
Differences: Cool rather than warm undertoneNude rather than brown
Close colour · Matte · Buildable
Ingredients (not scored): 3% ingredient overlap
Differences: Cool rather than warm undertone · Nude rather than brown
Retailer shade note: deep berry nude
Medium confidence· Digital match
Valentino Liquirosso 2 in 1 Soft Matte Liquid Lipstick & Blush
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beauty(product price)$2 less (7%)Matches: Same warm undertoneBoth claim comfortBoth claim hydration
Differences: Nude rather than brownLong-wearing rather than 12-hour wear (longevity)
Close colour · Satin · Opaque
Ingredients (not scored): 19% ingredient overlap
Differences: Nude rather than brown · Long-wearing rather than 12-hour wear (longevity)
Retailer shade note: deeper wam nude
High confidence· Digital match
MAC Cosmetics M·A·Cximal Sleek Satin Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty$16 less (59%)Matches: Same finish: matteClaims transfer resistanceBoth claim comfort
Differences: Neutral rather than warm undertoneDoes not claim hydration
Close colour · Matte · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than warm undertone · Does not claim hydration
Retailer shade note: deep chocolate brown
Medium confidence· Digital match
NYX Professional Makeup Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$2 less (7%)Matches: Same warm undertoneSame finish: matteSame longevity: 12-hour wear
Differences: LighterRose rather than brown
Slight colour difference · Matte · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Lighter · Rose rather than brown
Retailer shade note: dirty rose
Medium confidence· Digital match
MAC Cosmetics M·A·Cximal Silky Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautySephoraCosts $22 moreMatches: Same warm undertoneSame finish: matteClaims transfer resistance
Differences: LighterLong-wearing rather than 12-hour wear (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): 14% ingredient overlap
Differences: Lighter · Long-wearing rather than 12-hour wear (longevity)
Retailer shade note: warm, muted terracotta brown
High confidence· Digital match
Gucci Velvet Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraSephoraCosts $15 moreMatches: Very close colourClaims transfer resistanceBoth claim comfort
Differences: Neutral rather than warm undertoneLong-wearing rather than 12-hour wear (longevity)
Very close colour · Satin · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than warm undertone · Long-wearing rather than 12-hour wear (longevity)
Retailer shade note: chocolate brown
Medium confidence· Digital match
NARS Explicit Lipstick
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beauty(product price)$13.01 less (48%)Matches: Same finish: matteClaims transfer resistanceBoth claim comfort
Differences: Cool rather than warm undertoneDoes not claim hydration
Close colour · Matte
Ingredients (not scored): 2% ingredient overlap
Differences: Cool rather than warm undertone · Does not claim hydration
Retailer shade note: cool deep brown
Medium confidence· Digital match
L'Oréal Paris Colour Riche Intense Volume Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $13.99 · product priceView at Ulta Beauty
CVS$15.19View at CVSSephoraCosts $12 moreMatches: Same finish: matteClaims transfer resistanceBoth claim comfort
Differences: Cool rather than warm undertone
Close colour · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Cool rather than warm undertone
Medium confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraSephoraCosts $22 moreMatches: Same warm undertoneSame finish: matteClaims transfer resistance
Differences: LighterLong-wearing rather than 12-hour wear (longevity)
Slight colour difference · Matte · Opaque
Ingredients (not scored): 14% ingredient overlap
Differences: Lighter · Long-wearing rather than 12-hour wear (longevity)
Retailer shade note: deep brown
Medium confidence· Digital match
Gucci Velvet Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraSephora$1 less (4%)Matches: Same warm undertoneSame finish: matteBoth claim comfort
Differences: Noticeably different swatch colourLong-wearing rather than 12-hour wear (longevity)Does not claim hydration
Slight colour difference · Matte · Opaque
Ingredients (not scored): 15% ingredient overlap
Differences: Noticeably different swatch colour · Long-wearing rather than 12-hour wear (longevity) · Does not claim hydration
Retailer shade note: warm brown with a matte finish
Medium confidence· Digital match
Anastasia Beverly Hills Full-Pigment Matte & Satin Velvet Lipstick
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta Beautyfrom $26 · product priceView at Ulta BeautySephoraCosts $1 moreMatches: Same warm undertoneBoth claim comfortBoth claim hydration
Differences: LighterLong-wearing rather than 12-hour wear (longevity)
Slight colour difference · Satin · Buildable
Ingredients (not scored): 9% ingredient overlap
Differences: Lighter · Long-wearing rather than 12-hour wear (longevity)
Retailer shade note: deep brown
Medium confidence· Digital match
MERIT Signature Lip Lightweight Lipstick
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraSephora$2 less (7%)Matches: Same warm undertoneSame finish: matteBoth claim comfort
Differences: Not listed rather than 12-hour wear (longevity)Does not claim hydration
Slight colour difference · Matte
Ingredients (not scored): 6% ingredient overlap
Differences: Not listed rather than 12-hour wear (longevity) · Does not claim hydration
Retailer shade note: For a deep burnt cacao look use
Medium confidence· Digital match
Huda Beauty Liquid Matte Mousse Soft Blur Lip Cream
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beauty$15.01 less (56%)Matches: Same warm undertoneSame finish: matteBoth claim comfort
Differences: Nude rather than brownNot listed rather than 12-hour wear (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): 24% ingredient overlap
Differences: Nude rather than brown · Not listed rather than 12-hour wear (longevity)
Retailer shade note: deep, brown nude
Medium confidence· Digital match
Milani Color Fetish Matte Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at Amazon
Walmart$9.97View at Walmart
Target$9.99View at TargetCVS$11.49View at CVSUlta Beauty$11.99View at Ulta Beauty
Walgreens$12.49View at WalgreensUlta Beauty(product price)$14 less (52%)Matches: Same warm undertoneClaims transfer resistanceBoth claim comfort
Differences: Does not claim hydration
Close colour · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Does not claim hydration
Retailer shade note: warm brown
Medium confidence· Digital match
NYX Professional Makeup Shine Loud High Shine Long-Lasting Liquid Lipstick
Every store that sells this shade · prices as last checked
Walgreens$6.49View at WalgreensCVS$12.49View at CVSWalmart$12.97View at WalmartTarget$12.99View at TargetUlta Beautyfrom $13 · product priceView at Ulta BeautySephora$2 less (7%)Matches: Same finish: matteSame longevity: 12-hour wearBoth claim comfort
Differences: Cool rather than warm undertoneNude rather than brown
Slight colour difference · Matte · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Cool rather than warm undertone · Nude rather than brown
Retailer shade note: deep tone beige
Medium confidence· Digital match
MAC Cosmetics M·A·Cximal Silky Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautySephora$11 less (41%)Matches: Same warm undertoneSame finish: matteClaims transfer resistance
Differences: Noticeably different swatch colourDeeper
Slight colour difference · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Deeper
Retailer shade note: matte chocolate brown
Medium confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraUlta Beauty(product price)$14 less (52%)Matches: Same warm undertoneClaims transfer resistanceBoth claim comfort
Differences: Does not claim hydration
Close colour · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Does not claim hydration
Retailer shade note: rich warm brown
Medium confidence· Digital match
NYX Professional Makeup Shine Loud High Shine Long-Lasting Liquid Lipstick
Every store that sells this shade · prices as last checked
Walmart$10 · out of stockView at WalmartUlta Beautyfrom $13 · product priceView at Ulta BeautyUlta Beauty(product price)Same priceMatches: Same finish: matteClaims transfer resistanceBoth claim comfort
Differences: DeeperCool rather than warm undertone
Slight colour difference · Matte · Buildable
Ingredients (not scored): 9% ingredient overlap
Differences: Deeper · Cool rather than warm undertone
Retailer shade note: rich cool brown
High confidence· Digital match
MAC Cosmetics Powder Kiss Hazy Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $27 · product priceView at Ulta BeautyShowing 12 of 27 matches
MAC Cosmetics Squirt Plumping Lip Gloss Stick in Lower Cut, against ILIA Lip Sketch Hydrating Crayon in Tableau. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To MAC Cosmetics Squirt Plumping Lip Gloss Stick in Lower Cut.
Weighted ingredient similarity 14%. Ingredients only affect results through the filters.
Dior Rouge Dior Lipstick in 413 Destiny, against ILIA Lip Sketch Hydrating Crayon in Tableau. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Dior Rouge Dior Lipstick in 413 Destiny.
Weighted ingredient similarity 10%. Ingredients only affect results through the filters.
MAC Cosmetics Squirt Plumping Lip Gloss Stick Lower Cut
Ulta BeautyYour shade $27 at Sephora
Dior Rouge Dior Lipstick 413 Destiny
Ulta BeautyYour shade $27 at Sephora · product price; shade not separately priced
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
