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Overglaze Hydrating Lip Gloss for 24-Hour Moisture Enamel dupes and alternatives ILIA

Pink · Cool · Medium

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip gloss overall: shade match 50%, finish and visual result 25%, wear and performance 15%, comfort and suitability 10%.

Closest shade matchClosest overall alternative: Tarte Maracuja Juicy Shift Rosy Mauve

The equivalent shade and the most similar lip gloss overall.

Your shade
ILIA
EnamelChange shade
Colour family, undertone and depth: Pink · Cool · Medium
Finish and opacity: Sheer tint · Sheer
The match
Tarte
Rosy Mauve
Colour family, undertone and depth: Mauve · Cool · Medium
Finish and opacity: Shimmer · Buildable
Overall match
90out of 100
Shade (Shade match)
86
Finish (Finish & visual result)
89
Wear (Wear & performance)
100
Comfort (Comfort & suitability)
100
Shade match
86out of 100
Colour
86
Depth
98
Undertone (Undertone and colour family)
80
High confidence· Digital matchWhy it matches
Best price
$27SephoraSephora
Costs $1 more

Your shade $26 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lip gloss on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lip gloss on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Tarte

    Maracuja Juicy Shift

    Berry
    Shade match 80
    $27SephoraSephoraCosts $1 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim non-sticky

    Differences: Berry rather than pink

    Score details
    Shade match
    80
    Finish & visual result
    89
    Wear & performance
    100
    Comfort & suitability
    100

    Close colour · Shimmer · Buildable

    Ingredients (not scored): 3% ingredient overlap

    Differences: Berry rather than pink

    Retailer shade note: Berry Shimmer Glass

    High confidence· Digital match

    View match
  2. Shade match 71
    $24SephoraSephora$2 less (8%)

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim non-sticky

    Differences: Noticeably different swatch colourMauve rather than pink

    Score details
    Shade match
    71
    Finish & visual result
    89
    Wear & performance
    100
    Comfort & suitability
    100

    Slight colour difference · Shimmer

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Mauve rather than pink

    Retailer shade note: Rosy Mauve with Holographic Shimmer | Condensed Coconut Milk Scent

    High confidence· Digital match

    View match
  3. #4 · Hourglass

    Phantom Volumizing Glossy Lip Balm

    Crave 140
    Shade match 76
    $38SephoraSephoraCosts $12 more

    Matches: Same longevity: long-wearingBoth claim hydration

    Differences: Warm rather than cool undertoneDoes not claim non-sticky

    Score details
    Shade match
    76
    Finish & visual result
    89
    Wear & performance
    100
    Comfort & suitability
    70

    Close colour · Shimmer · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Warm rather than cool undertone · Does not claim non-sticky

    Retailer shade note: warm pink

    High confidence· Digital match

    View match
  4. #5 · Lancôme

    Juicy Tubes Original Lip Gloss

    07 Magic Spell
    Shade match 76
    $25SephoraSephora$1 less (4%)

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim hydration

    Differences: Noticeably different swatch colourDoes not claim non-sticky

    Score details
    Shade match
    76
    Finish & visual result
    89
    Wear & performance
    100
    Comfort & suitability
    70

    Slight colour difference · Shimmer · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Does not claim non-sticky

    Retailer shade note: sheer magenta with silver sparkle

    High confidence· Digital match

    View match
  5. #6 · Anastasia Beverly Hills

    Universal Luminous Tinted Lip Gloss

    Sun Baked
    Shade match 83
    $23SephoraSephora$3 less (12%)

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim non-sticky

    Differences: High shine rather than sheer tint (shine)Does not claim hydration

    Score details
    Shade match
    83
    Finish & visual result
    67
    Wear & performance
    100
    Comfort & suitability
    70

    Close colour · High shine

    Ingredients (not scored): 5% ingredient overlap

    Differences: High shine rather than sheer tint (shine) · Does not claim hydration

    Retailer shade note: midtone mauvy pink

    High confidence· Digital match

    View match
  6. #7 · Tower 28 Beauty

    LipSoftie Hydrating Tinted Lip Treatment Balm

    Blood Orange Vanilla
    Shade match 59
    $16SephoraSephora$10 less (38%)

    Matches: Same shine: sheer tintSame longevity: long-wearingBoth claim non-sticky

    Differences: Warm rather than cool undertoneOrange rather than pink

    Score details
    Shade match
    59
    Finish & visual result
    100
    Wear & performance
    100
    Comfort & suitability
    100

    Close colour · Sheer tint · Sheer

    Ingredients (not scored): 6% ingredient overlap

    Differences: Warm rather than cool undertone · Orange rather than pink

    Retailer shade note: sheer red-orange

    Medium confidence· Digital match

    View match
  7. #8 · RMS Beauty

    Liplights Cream Lip Gloss

    Rumor
    Shade match 82
    $30Ulta BeautyUlta BeautyCosts $4 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim non-sticky

    Differences: Mauve rather than pink

    Score details
    Shade match
    82
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Close colour

    Ingredients (not scored): 0% ingredient overlap

    Differences: Mauve rather than pink

    Retailer shade note: dusty mauve

    High confidence· Digital match

    View match
  8. Shade match 73
    $32SephoraSephoraCosts $6 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim non-sticky

    Differences: Nude rather than pinkHigh shine rather than sheer tint (shine)

    Score details
    Shade match
    73
    Finish & visual result
    67
    Wear & performance
    100
    Comfort & suitability
    100

    Close colour · High shine

    Ingredients (not scored): 4% ingredient overlap

    Differences: Nude rather than pink · High shine rather than sheer tint (shine)

    Retailer shade note: cool pinky nude

    High confidence· Digital match

    View match
  9. #10 · MERIT

    Shade Slick Hydrating Tinted Lip Oil

    Pink Beet
    Shade match 73
    $24SephoraSephora$2 less (8%)

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim non-sticky

    Differences: Noticeably different swatch colourDeeperHigh shine rather than sheer tint (shine)

    Score details
    Shade match
    73
    Finish & visual result
    67
    Wear & performance
    100
    Comfort & suitability
    100

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · High shine rather than sheer tint (shine)

    Retailer shade note: cool pink

    Medium confidence· Digital match

    View match
  10. #11 · Hourglass

    Phantom Volumizing Glossy Lip Balm

    Mist 115
    Shade match 67
    $38SephoraSephoraCosts $12 more

    Matches: Same longevity: long-wearingBoth claim hydration

    Differences: Warm rather than cool undertoneDoes not claim non-sticky

    Score details
    Shade match
    67
    Finish & visual result
    89
    Wear & performance
    100
    Comfort & suitability
    70

    Slight colour difference · Shimmer · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Warm rather than cool undertone · Does not claim non-sticky

    Retailer shade note: pale pink

    Medium confidence· Digital match

    View match
  11. Shade match 78
    $24SephoraSephora$2 less (8%)

    Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration

    Differences: Mauve rather than pinkNot listed rather than long-wearing (longevity)

    Score details
    Shade match
    78
    Finish & visual result
    89
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Shimmer · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Mauve rather than pink · Not listed rather than long-wearing (longevity)

    Retailer shade note: mauve shimmer

    High confidence· Digital match

    View match
  12. #13 · Fenty Beauty

    Gloss Bomb Universal Lip Luminizer

    Riri
    Shade match 59
    $23SephoraSephora$3 less (12%)

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim non-sticky

    Differences: Noticeably different swatch colourDeeperNude rather than pink

    Score details
    Shade match
    59
    Finish & visual result
    89
    Wear & performance
    100
    Comfort & suitability
    100

    Slight colour difference · Shimmer

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Nude rather than pink

    Retailer shade note: shimmering rose mauve nude

    High confidence· Digital match

    View match
  13. #14 · Givenchy

    Rose Perfecto Hydrating Tinted Lip Balm & Gloss

    37 Rouge Grainé
    Shade match 83
    $43SephoraSephoraCosts $17 more

    Matches: Near-identical swatch colourSame cool undertoneBoth claim hydration

    Differences: Red rather than pinkNot listed rather than long-wearing (longevity)Does not claim non-sticky

    Score details
    Shade match
    83
    Finish & visual result
    89
    Wear & performance
    40
    Comfort & suitability
    70

    Looks identical · Shimmer · Sheer

    Ingredients (not scored): 3% ingredient overlap

    Differences: Red rather than pink · Not listed rather than long-wearing (longevity) · Does not claim non-sticky

    Retailer shade note: sheer iconic deep red

    Medium confidence· Digital match

    View match
  14. Shade match 75
    $24SephoraSephora$2 less (8%)

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim hydration

    Differences: Noticeably different swatch colourHigh shine rather than sheer tint (shine)Does not claim non-sticky

    Score details
    Shade match
    75
    Finish & visual result
    67
    Wear & performance
    100
    Comfort & suitability
    70

    Slight colour difference · High shine

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · High shine rather than sheer tint (shine) · Does not claim non-sticky

    Retailer shade note: cool pink

    High confidence· Digital match

    View match
  15. #16 · Givenchy

    Rose Perfecto Hydrating Tinted Lip Balm & Gloss

    220 Luminous Pink
    Shade match 82
    $43SephoraSephoraCosts $17 more

    Matches: Very close colourBoth claim hydration

    Differences: Warm rather than cool undertoneNot listed rather than long-wearing (longevity)Does not claim non-sticky

    Score details
    Shade match
    82
    Finish & visual result
    89
    Wear & performance
    40
    Comfort & suitability
    70

    Very close colour · Shimmer · Sheer

    Ingredients (not scored): 3% ingredient overlap

    Differences: Warm rather than cool undertone · Not listed rather than long-wearing (longevity) · Does not claim non-sticky

    Retailer shade note: sheer coral pink with shimmer

    High confidence· Digital match

    View match
  16. Shade match 75
    $23SephoraSephora$3 less (12%)

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim hydration

    Differences: Noticeably different swatch colourDeeperHigh shine rather than sheer tint (shine)

    Score details
    Shade match
    75
    Finish & visual result
    67
    Wear & performance
    100
    Comfort & suitability
    70

    Slight colour difference · High shine · Buildable

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · High shine rather than sheer tint (shine) · Does not claim non-sticky

    Retailer shade note: Cool Bright Pink

    Medium confidence· Digital match

    View match
  17. #18 · Clarins

    Lip Perfector Peptide-Plumping Lip Gloss

    06 Rosewood Shimmer
    Shade match 75
    $30SephoraSephoraCosts $4 more

    Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration

    Differences: Nude rather than pinkNot listed rather than long-wearing (longevity)

    Score details
    Shade match
    75
    Finish & visual result
    89
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Shimmer · Sheer

    Ingredients (not scored): 8% ingredient overlap

    Differences: Nude rather than pink · Not listed rather than long-wearing (longevity)

    Retailer shade note: rosy nude

    Medium confidence· Digital match

    View match
  18. Shade match 74
    $64SephoraSephoraCosts $38 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim hydration

    Differences: Nude rather than pinkHigh shine rather than sheer tint (shine)Does not claim non-sticky

    Score details
    Shade match
    74
    Finish & visual result
    67
    Wear & performance
    100
    Comfort & suitability
    70

    Close colour · High shine · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Nude rather than pink · High shine rather than sheer tint (shine) · Does not claim non-sticky

    Retailer shade note: rosey nude

    Medium confidence· Digital match

    View match
  19. #20 · CoverGirl

    Clean Fresh Yummy Lip Gloss

    700 Love at Frost Sight
    Shade match 75
    $9.98WalmartWalmart$16.02 less (62%)

    Matches: Very close colourBoth claim non-stickyBoth claim hydration

    Differences: Warm rather than cool undertoneRose rather than pinkNot listed rather than long-wearing (longevity)

    Score details
    Shade match
    75
    Finish & visual result
    89
    Wear & performance
    40
    Comfort & suitability
    100

    Very close colour · Shimmer · Sheer

    Ingredients (not scored): 5% ingredient overlap

    Differences: Warm rather than cool undertone · Rose rather than pink · Not listed rather than long-wearing (longevity)

    Medium confidence· Digital match

    View match
  20. #21 · Yves Saint Laurent

    Loveshine Plumping Lip Oil Gloss with Hyaluronic Acid

    09 Cherry Flash
    Shade match 67
    $40SephoraSephoraCosts $14 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim non-sticky

    Differences: Red rather than pinkHigh shine rather than sheer tint (shine)

    Score details
    Shade match
    67
    Finish & visual result
    67
    Wear & performance
    100
    Comfort & suitability
    100

    Slight colour difference · High shine

    Ingredients (not scored): 1% ingredient overlap

    Differences: Red rather than pink · High shine rather than sheer tint (shine)

    Retailer shade note: soft cherry red

    High confidence· Digital match

    View match
  21. #22 · Yves Saint Laurent

    Loveshine Plumping Lip Oil Gloss with Hyaluronic Acid

    07 Strawberry Star
    Shade match 66
    $40SephoraSephoraCosts $14 more

    Matches: Same longevity: long-wearingBoth claim non-stickyBoth claim hydration

    Differences: DeeperWarm rather than cool undertoneHigh shine rather than sheer tint (shine)

    Score details
    Shade match
    66
    Finish & visual result
    67
    Wear & performance
    100
    Comfort & suitability
    100

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 1% ingredient overlap

    Differences: Deeper · Warm rather than cool undertone · High shine rather than sheer tint (shine)

    Retailer shade note: sheer poppy pink

    High confidence· Digital match

    View match
  22. #23 · OLEHENRIKSEN

    Pout Preserve Hydrating Peptide Lip Treatment

    Strawberry Sorbet - mauve pink tint + freshly picked strawberry scent
    Shade match 71
    $24SephoraSephora$2 less (8%)

    Matches: Same cool undertoneSame shine: sheer tintBoth claim hydration

    Differences: Red rather than pinkNot listed rather than long-wearing (longevity)Does not claim non-sticky

    Score details
    Shade match
    71
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · Sheer tint · Sheer

    Ingredients (not scored): 12% ingredient overlap

    Differences: Red rather than pink · Not listed rather than long-wearing (longevity) · Does not claim non-sticky

    Medium confidence· Digital match

    View match
  23. #24 · DIBS Beauty

    Go To Glossy Balm

    Effortless Pink
    Shade match 70
    $24Ulta BeautyUlta Beauty$2 less (8%)

    Matches: Both claim non-stickyBoth claim hydration

    Differences: Noticeably different swatch colourNeutral rather than cool undertoneNot listed rather than long-wearing (longevity)

    Score details
    Shade match
    70
    Finish & visual result
    89
    Wear & performance
    40
    Comfort & suitability
    100

    Slight colour difference · Shimmer

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Not listed rather than long-wearing (longevity)

    Retailer shade note: rose pink shimmer

    Medium confidence· Digital match

    View match
  24. Shade match 81
    $24SephoraSephora$2 less (8%)

    Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration

    Differences: Mauve rather than pinkHigh shine rather than sheer tint (shine)Not listed rather than long-wearing (longevity)

    Score details
    Shade match
    81
    Finish & visual result
    67
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · High shine · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Mauve rather than pink · High shine rather than sheer tint (shine) · Not listed rather than long-wearing (longevity)

    Retailer shade note: mauve

    High confidence· Digital match

    View match
  25. #26 · NYX Professional Makeup

    Jelly Job Lip Gloss

    Jelly Kiss'd
    Shade match 75
    $12Ulta BeautyUlta Beauty(product price)$14 less (54%)

    Matches: Both claim hydration

    Differences: Warm rather than cool undertoneNot listed rather than long-wearing (longevity)Does not claim non-sticky

    Score details
    Shade match
    75
    Finish & visual result
    89
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · Shimmer

    Ingredients (not scored): 4% ingredient overlap

    Differences: Warm rather than cool undertone · Not listed rather than long-wearing (longevity) · Does not claim non-sticky

    Retailer shade note: pink shimmer

    Medium confidence· Digital match

    View match
  26. #27 · Glow Recipe

    Glass Balm Lip Treatment for Shine & Hydration

    Strawberry Bingsoo
    Shade match 67
    $22SephoraSephora$4 less (15%)

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim hydration

    Differences: Red rather than pinkHigh shine rather than sheer tint (shine)Does not claim non-sticky

    Score details
    Shade match
    67
    Finish & visual result
    67
    Wear & performance
    100
    Comfort & suitability
    70

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): no ingredient list for one product

    Differences: Red rather than pink · High shine rather than sheer tint (shine) · Does not claim non-sticky

    Retailer shade note: sheer pinky-red

    Medium confidence· Digital match

    View match
  27. #28 · Charlotte Tilbury

    Big Lip Plumpgasm Plumping Lip Gloss

    Medium/Deep
    Shade match 84
    $37SephoraSephoraCosts $11 more

    Matches: Same cool undertoneBoth claim hydration

    Differences: High shine rather than sheer tint (shine)Not listed rather than long-wearing (longevity)Does not claim non-sticky

    Score details
    Shade match
    84
    Finish & visual result
    67
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · High shine · Sheer

    Ingredients (not scored): 11% ingredient overlap

    Differences: High shine rather than sheer tint (shine) · Not listed rather than long-wearing (longevity) · Does not claim non-sticky

    Retailer shade note: brown berry pink

    High confidence· Digital match

    View match
  28. #29 · DIBS Beauty

    Go To Glossy Balm

    Strawberry Summer
    Shade match 67
    $24Ulta BeautyUlta Beauty$2 less (8%)

    Matches: Both claim non-stickyBoth claim hydration

    Differences: Warm rather than cool undertoneNot listed rather than long-wearing (longevity)

    Score details
    Shade match
    67
    Finish & visual result
    89
    Wear & performance
    40
    Comfort & suitability
    100

    Slight colour difference · Shimmer

    Ingredients (not scored): 2% ingredient overlap

    Differences: Warm rather than cool undertone · Not listed rather than long-wearing (longevity)

    Retailer shade note: strawberry pink shimmer

    Medium confidence· Digital match

    View match
  29. #30 · Armani Beauty

    Prisma Flash Glossy Color Lip Balm

    32 Sugar Flash
    Shade match 66
    $38SephoraSephoraCosts $12 more

    Matches: Same longevity: long-wearingBoth claim hydration

    Differences: LighterWarm rather than cool undertoneHigh shine rather than sheer tint (shine)

    Score details
    Shade match
    66
    Finish & visual result
    67
    Wear & performance
    100
    Comfort & suitability
    70

    Slight colour difference · High shine

    Ingredients (not scored): 3% ingredient overlap

    Differences: Lighter · Warm rather than cool undertone · High shine rather than sheer tint (shine) · Does not claim non-sticky

    Retailer shade note: petal pink

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Why the closest match works

Tarte Maracuja Juicy Shift in Rosy Mauve, against ILIA Overglaze Hydrating Lip Gloss for 24-Hour Moisture in Enamel. Every attribute compared, with its share of the score.

ComparedYour shadeEnamelClosest matchRosy MauveScore
Shade match50% of overall86
Colour86#cb4d51#c35854Very close colourColour difference 2.8 (0 is identical)
Depth98MediumMediumSameDepth difference 1.0 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family60PinkMauveSome differenceNeighbouring colour families
Finish & visual result25% of overall · 1 of 3 compared89
Shine89Sheer tintShimmerCloseMore shine
Transparencynot comparableNot listedNot listedNot listed for eitherNeither product lists a transparency
Shimmernot comparableNot listedShimmerNot listed for eitherShimmer not listed for one product
Wear & performance15% of overall100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Comfort & suitability10% of overall100
Non-sticky100ClaimedClaimedSameBoth products claim a non-sticky feel
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 90/100Shade match 86/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Maracuja Juicy Shift in Rosy Mauve.

Same or better

  • Very close colour
  • Same cool undertone
  • Same longevity: long-wearing
  • Both claim non-sticky
  • Both claim hydration

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Shade descriptionMauve pinkRosy Mauve Shimmer Glass
FormatNot listedNot listed
Baseno siliconeOil-based, no silicone
FragranceNot listedListed (benzyl benzoate)
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy Rosy Mauve

Best price
$27SephoraSephora
Costs $1 more

Your shade $26 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.