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Skin Rewind Blurring Foundation and Concealer Complexion Stick 27W Yew dupes and alternatives ILIA

Medium tan · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches mineral-based, without talc.

  • 1 match has no mineral claim listed and is not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: Kosas Revealer Skin-Improving Foundation SPF 25 Medium Deep Neutral Warm 340

The equivalent shade and the most similar foundation overall.

Overall match
89out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
88
Wear (Wear & performance)
80
Skin (Skin suitability)
60
Shade match
95out of 100
Colour
92
Depth
96
Undertone
100
High confidence· Digital matchWhy it matches
Best price
$45SephoraSephora
$5 less (10%)

Your shade $50 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Kosas

    Revealer Skin-Improving Foundation SPF 25

    Medium Deep Neutral Warm 330
    Shade match 90
    $45SephoraSephora$5 less (10%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Not marketed for sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    88
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Not marketed for sensitive skin

    Retailer shade note: Medium Deep with neutral peach undertones

    High confidence· Digital match

    View match
  2. #3 · Kosas

    Revealer Skin-Improving Foundation SPF 25

    Medium Deep Neutral Olive 360
    Shade match 82
    $45SephoraSephora$5 less (10%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Olive rather than warm undertoneNot marketed for sensitive skin

    Score details
    Shade match
    82
    Finish & visual result
    88
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Olive rather than warm undertone · Not marketed for sensitive skin

    Retailer shade note: Medium Deep with neutral olive undertones

    High confidence· Digital match

    View match
  3. #4 · SUBTL. Beauty

    Stackable BB Powder Foundation Single

    Medium 1N
    Shade match 82
    $24Ulta BeautyUlta Beauty(product price)$26 less (52%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than warm undertoneNo long-wear claim

    Score details
    Shade match
    82
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Neutral rather than warm undertone · No long-wear claim

    Retailer shade note: Medium with neutral undertones

    Medium confidence· Digital match

    View match
  4. #5 · SUBTL. Beauty

    Stackable BB Powder Foundation Single

    Medium 2N
    Shade match 82
    $24Ulta BeautyUlta Beauty(product price)$26 less (52%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than warm undertoneNo long-wear claim

    Score details
    Shade match
    82
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Neutral rather than warm undertone · No long-wear claim

    Retailer shade note: Medium with neutral undertones

    Medium confidence· Digital match

    View match
  5. Shade match 90
    $36SephoraSephora$14 less (28%)

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Slightly lighterNo blurring effect claimedNot marketed for normal/sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    68
    Wear & performance
    80
    Skin suitability
    28

    Very close colour · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly lighter · No blurring effect claimed · Not marketed for normal/sensitive skin

    Retailer shade note: medium / deep - warm

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 27W Yew (Medium tan · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    40.0 Deep Tan

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 40.0 Deep Tan

    • Very close colour
    • Medium tan · Warm undertone

    $30

  2. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Warm Sand

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Warm Sand

    • Very close colour
    • Medium · Warm · golden undertone

    $36

  3. CoverGirl TruBlend Undercover Concealer

    Golden Amber

    CoverGirl TruBlend Undercover Concealer, shade Golden Amber

    • Very close colour
    • Medium · Warm · golden undertone

    $12.99

  4. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    30 Medium Peach

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 30 Medium Peach

    • Very close colour
    • Medium tan · Warm · peach undertone

    $32

  5. Rare Beauty Liquid Touch Brightening Concealer

    420N

    Rare Beauty Liquid Touch Brightening Concealer, shade 420N

    • Close colour
    • Medium tan · Neutral · neutral golden undertone

    $24

  6. Dior Forever Skin Correct Full-Coverage Concealer

    4.5 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 4.5 Neutral

    • Very close colour
    • Medium tan · Neutral undertone

    $42

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Kosas Revealer Skin-Improving Foundation SPF 25 in Medium Deep Neutral Warm 340, against ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 27W Yew. Every attribute compared, with its share of the score.

ComparedYour shade27W YewClosest matchMedium Deep Neutral Warm 340Score
Shade match55% of overall95
Colour92#bf8c6f#c39077Very close colourColour difference 2.0 (0 is identical)
Depth96Medium tanMediumCloseDepth difference: 2.3
Retailer descriptionMedium tanMedium tanBoth described as medium tanThe retailers describe the same depth
Undertone100WarmWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall88
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared80
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, combination, sensitiveNormal, dry, combinationBoth marketed for normal/​combination skin
Overall match 89/100Shade match 95/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kosas Revealer Skin-Improving Foundation SPF 25 in Medium Deep Neutral Warm 340.

Same or better

  • $5 less
  • Very close colour
  • Same warm undertone
  • Same natural finish
  • Same medium coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Both claim a lightweight feel
  • Adds SPF 25

Different

  • Not marketed for sensitive skin

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Baseno siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 25
OverlapBoth unknown-based; silicone none vs none

Where to buy Medium Deep Neutral Warm 340

Best price
$45SephoraSephora
$5 less (10%)

Your shade $50 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.