Skin Rewind Blurring Foundation and Concealer Complexion Stick 27W Yew dupes and alternatives ILIA
4.4 (3,159)·Medium tan · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same natural finish· Same medium coverage· Both claim a lightweight feel
Differences: Neutral rather than warm undertone· No blurring effect claimed· Not marketed for normal/combination/sensitive skin
Score details
Shade match
82
Finish & visual result
89
Wear & performance
80
Skin suitability
0
Close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than warm undertone · No blurring effect claimed · Not marketed for normal/combination/sensitive skin · Contains listed fragrance
Matches: Very close colour· Claims a skin-like finish· Both claim a blurring effect
Differences: Olive rather than warm undertone· Matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
86
Finish & visual result
67
Wear & performance
82
Skin suitability
60
Very close colour · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Olive rather than warm undertone · Matte rather than natural finish · Full rather than medium coverage · Not marketed for sensitive skin · Contains drying alcohol
Retailer shade note: Tan skin with olive undertones
The closest shade to ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 27W Yew (Medium tan · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
LORAC PRO Soft Focus Longwear Foundation in 13, against ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 27W Yew. Every attribute compared, with its share of the score.
ComparedYour shade27W YewClosest shade match13How they compareScore
Shade match55% of overall97
Colour60%95#bf8c6f#c58e6fLooks identicalColour difference 1.4 (0 is identical)
Overall match 88/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Kosas Revealer Skin-Improving Foundation SPF 25 in Medium Deep Neutral Warm 340, against ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 27W Yew. Every attribute compared, with its share of the score.
ComparedYour shade27W YewClosest overall alternativeMedium Deep Neutral Warm 340How they compareScore
Shade match55% of overall95
Colour60%92#bf8c6f#c39077Very close colourColour difference 2.0 (0 is identical)
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared80
Longevity30%7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, combination, sensitiveNormal, dry, combinationBoth marketed for normal/combination skin
Overall match 89/100Shade match 95/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.