Skin Rewind Blurring Foundation and Concealer Complexion Stick 19W Beech dupes and alternatives ILIA
4.4 (3,159)·Medium light · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Both claim a blurring effect· Both claim 12-hour wear
Differences: Neutral rather than warm undertone· Matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
88
Finish & visual result
73
Wear & performance
74
Skin suitability
60
Looks identical · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than natural finish · Full rather than medium coverage · Not marketed for sensitive skin
Retailer shade note: beige with neutral undertone for light to medium skin
$35Ulta Beauty(product price)$15 less (30%)4.5 (732)
Matches: Very close colour· Same warm undertone· Both claim a blurring effect
Differences: Matte rather than natural finish· Buildable rather than medium coverage· No long-wear claim
Score details
Shade match
95
Finish & visual result
81
Wear & performance
40
Skin suitability
33
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · No long-wear claim · Does not claim a lightweight feel · Not marketed for normal/sensitive skin
Retailer shade note: medium with golden undertones
Matches: Very close colour· Same natural finish· Both claim a blurring effect
Differences: Neutral rather than warm undertone· Buildable rather than medium coverage· Does not claim a lightweight feel
Score details
Shade match
86
Finish & visual result
100
Wear & performance
37
Skin suitability
28
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than warm undertone · Buildable rather than medium coverage · Does not claim a lightweight feel · Not marketed for combination/sensitive skin · Contains listed fragrance
Retailer shade note: medium skin with neutral undertones
Matches: Same natural finish· Claims a skin-like finish· Both claim a lightweight feel
Differences: Slightly lighter· Neutral rather than warm undertone· Buildable rather than medium coverage
Score details
Shade match
80
Finish & visual result
79
Wear & performance
80
Skin suitability
56
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly lighter · Neutral rather than warm undertone · Buildable rather than medium coverage · No blurring effect claimed · Not marketed for sensitive skin
Matches: Near-identical swatch colour· Same warm undertone· Claims transfer resistance
Differences: Matte rather than natural finish· Full rather than medium coverage· No blurring effect claimed
Score details
Shade match
97
Finish & visual result
62
Wear & performance
48
Skin suitability
30
Looks identical · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No blurring effect claimed · Not marketed for combination/sensitive skin
Retailer shade note: medium with soft peachy undertones
$6.99Ulta Beauty(product price)$43.01 less (86%)3.8 (142)
Matches: Near-identical swatch colour· Same medium coverage
Differences: Neutral rather than warm undertone· Matte rather than natural finish· No blurring effect claimed
Score details
Shade match
89
Finish & visual result
70
Wear & performance
40
Skin suitability
84
Looks identical · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than natural finish · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel
Retailer shade note: medium with neutral undertones
Differences: Neutral rather than warm undertone· Radiant rather than natural finish· Light rather than medium coverage
Score details
Shade match
85
Finish & visual result
62
Wear & performance
60
Skin suitability
84
Very close colour · Radiant · Light coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than warm undertone · Radiant rather than natural finish · Light rather than medium coverage · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: intense medium shade, neutral undertone
The closest shade to ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 19W Beech (Medium light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Lancôme Teint Idole Ultra Wear Natural Matte Foundation in 330N, against ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 19W Beech. Every attribute compared, with its share of the score.
ComparedYour shade19W BeechClosest shade match330NHow they compareScore
Shade match55% of overall99
Colour60%98#d9a282#d9a485Looks identicalColour difference 0.7 (0 is identical)
Finish35%56NaturalMatteSome differenceMatte finish rather than natural
Coverage30%80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared49
Longevity30%3512-hour wear24-hour wearDifferent24-hour wear claimed against 12-hour wear
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, combination, sensitiveNormal, oily, sensitiveBoth marketed for normal/sensitive skin
Overall match 81/100Shade match 99/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Kosas Revealer Skin-Improving Foundation SPF 25 in Medium Tan Neutral 280, against ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 19W Beech. Every attribute compared, with its share of the score.
ComparedYour shade19W BeechClosest overall alternativeMedium Tan Neutral 280How they compareScore
Shade match55% of overall98
Colour60%96#d9a282#d5a385Looks identicalColour difference 1.2 (0 is identical)
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared80
Longevity30%7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, combination, sensitiveNormal, dry, combinationBoth marketed for normal/combination skin
Overall match 91/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.