Skin Rewind Blurring Foundation and Concealer Complexion Stick 31C Cedar dupes and alternatives ILIA
4.4 (3,159)·Tan · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$35Ulta Beauty(product price)$15 less (30%)4.5 (732)
Matches: Very close colour· Same cool undertone· Both claim a blurring effect
Differences: Matte rather than natural finish· Buildable rather than medium coverage· No long-wear claim
Score details
Shade match
97
Finish & visual result
81
Wear & performance
40
Skin suitability
33
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · No long-wear claim · Does not claim a lightweight feel · Not marketed for normal/sensitive skin
Retailer shade note: tan to deep with cool undertones
$11.99Ulta Beauty(product price)$38.01 less (76%)4.4 (182,841)
Matches: Same medium coverage· Both claim 12-hour wear· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Matte rather than natural finish· No blurring effect claimed
Score details
Shade match
82
Finish & visual result
70
Wear & performance
100
Skin suitability
30
Close colour · Matte · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than natural finish · No blurring effect claimed · Not marketed for combination/sensitive skin · Contains drying alcohol
$15Ulta Beauty(product price)$35 less (70%)3.9 (223)
Matches: Very close colour· Claims a skin-like finish· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Radiant rather than natural finish· Light rather than medium coverage
Score details
Shade match
88
Finish & visual result
58
Wear & performance
60
Skin suitability
84
Very close colour · Radiant · Light coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Light rather than medium coverage · No blurring effect claimed · No long-wear claim · Contains listed fragrance
Retailer shade note: For dark skin tones with a golden neutral undertone
Matches: Very close colour· Same natural finish· Both claim a lightweight feel
Differences: Slightly warmer undertone· Light rather than medium coverage· No blurring effect claimed
Score details
Shade match
78
Finish & visual result
81
Wear & performance
60
Skin suitability
28
Very close colour · Natural · Light coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly warmer undertone · Light rather than medium coverage · No blurring effect claimed · No long-wear claim · Not marketed for combination/sensitive skin
Matches: Very close colour· Both claim a blurring effect· Both claim 16-hour wear
Differences: Slightly warmer undertone· Matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
76
Finish & visual result
73
Wear & performance
72
Skin suitability
60
Very close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Full rather than medium coverage · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: deeper skin with warm, peach undertones
Matches: Very close colour· Same medium coverage· Both claim a blurring effect
Differences: Slightly warmer undertone· Radiant rather than natural finish· Does not claim a lightweight feel
Score details
Shade match
75
Finish & visual result
81
Wear & performance
60
Skin suitability
60
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than natural finish · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: for deep skin with warm golden undertones
The closest shade to ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 31C Cedar (Tan · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Kylie Cosmetics Natural Blur Powder Foundation in 9C, against ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 31C Cedar. Every attribute compared, with its share of the score.
ComparedYour shade31C CedarClosest match9CHow they compareScore
Shade match55% of overall98
Colour60%97#b27354#b47658Looks identicalColour difference 1.1 (0 is identical)
Depth15%98TanTanSameDepth difference: 1.4
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Overall match 88/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
SephoraCosts $5 more
