Tan · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
The equivalent shade and the most similar foundation overall.
SephoraYour shade $50 at Sephora
Kosas Revealer Skin-Improving Foundation SPF 25
Every store that sells this shade · prices as last checked
Sephora$45View at SephoraRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$9 less (18%)Matches: Same neutral undertoneSame natural finishSame medium coverage
Differences: Slightly deeper
Close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly deeper
Retailer shade note: tan dark neutral
Medium confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beautyfrom $41 · product priceView at Ulta BeautyUlta Beauty$5 less (10%)Matches: Very close colourSame medium coverageClaims a skin-like finish
Differences: Slightly warmer undertoneRadiant rather than natural finishNo long-wear claim
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than natural finish · No long-wear claim
Retailer shade note: tan-deep with warm gold undertones
Medium confidence· Digital match
Fièra Cosmetics All-in-Wonder Concealer + Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$45View at Ulta BeautyThe closest shade to ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 29N Batai (Tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
40.5 Deep
$30
WN 122 Clove
$22
53S deep sand
$32
5N
$38
Deep Cinnamon
445
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Kosas Revealer Skin-Improving Foundation SPF 25 in Deep Neutral 380, against ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 29N Batai. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Kosas Revealer Skin-Improving Foundation SPF 25 in Deep Neutral 380.
5 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.
SephoraYour shade $50 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
