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Skin Rewind Blurring Foundation and Concealer Complexion Stick 2C Balsa dupes and alternatives ILIA

Very fair · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Tarte Face Tape Full Coverage Foundation 12B Fair Beige

The equivalent shade: scored on colour, depth and undertone only.

Shade match
98out of 100
Colour
97
Depth
98
Undertone
100
Best price
$42SephoraSephora
$8 less (16%)

Your shade $50 at Sephora

SephoraView at Sephora

Closest overall alternative: Laura Mercier Real Flawless Feather Matte Powder Foundation 1C Meringue

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
88out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
81
Wear (Wear & performance)
65
Skin (Skin suitability)
84
Best price
$54Ulta BeautyUlta Beauty
Costs $4 more

Your shade $50 at Sephora

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F0.5C
    Shade match 93
    $14Ulta BeautyUlta Beauty(product price)$36 less (72%)

    Matches: Very close colourSame cool undertoneBoth claim a blurring effect

    Differences: Slightly deeperMatte rather than natural finishBuildable rather than medium coverage

    Score details
    Shade match
    93
    Finish & visual result
    81
    Wear & performance
    80
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly deeper · Matte rather than natural finish · Buildable rather than medium coverage

    Retailer shade note: fair or light skin tones with a cool pink undertone

    Medium confidence· Digital match

    View match
  2. Shade match 96
    $39.50Ulta BeautyUlta Beauty(product price)$10.50 less (21%)

    Matches: Very close colourSame cool undertoneBoth claim a blurring effect

    Differences: Matte rather than natural finishBuildable rather than medium coverageNo long-wear claim

    Score details
    Shade match
    96
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than medium coverage · No long-wear claim

    Retailer shade note: for fair cool skin with a pink hue

    High confidence· Digital match

    View match
  3. Shade match 95
    $39.50Ulta BeautyUlta Beauty$10.50 less (21%)

    Matches: Very close colourSame cool undertoneBoth claim a blurring effect

    Differences: Matte rather than natural finishBuildable rather than medium coverageNo long-wear claim

    Score details
    Shade match
    95
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than medium coverage · No long-wear claim

    Retailer shade note: for very light cool skin with a pink hue

    High confidence· Digital match

    View match
  4. #6 · Tarte

    Face Tape Full Coverage Foundation

    18B Fair-Light Beige
    Shade match 94
    $42SephoraSephora$8 less (16%)

    Matches: Very close colourSame cool undertoneBoth claim a blurring effect

    Differences: Matte rather than natural finishFull rather than medium coverageNot marketed for sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    73
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: fair to light skin with cool, pink or rosy undertones

    High confidence· Digital match

    View match
  5. Shade match 93
    $39.50Ulta BeautyUlta Beauty$10.50 less (21%)

    Matches: Very close colourSame cool undertoneBoth claim a blurring effect

    Differences: Matte rather than natural finishBuildable rather than medium coverageNo long-wear claim

    Score details
    Shade match
    93
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than medium coverage · No long-wear claim

    Retailer shade note: for very fair cool skin with a pink hue

    High confidence· Digital match

    View match
  6. #8 · Danessa Myricks Beauty

    Yummy Skin Blurring Balm Powder

    0.5
    Shade match 96
    $39SephoraSephora$11 less (22%)

    Matches: Very close colourSame cool undertoneBoth claim a blurring effect

    Differences: Matte rather than natural finishLight rather than medium coverageNo long-wear claim

    Score details
    Shade match
    96
    Finish & visual result
    73
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Matte · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Matte rather than natural finish · Light rather than medium coverage · No long-wear claim · Not marketed for sensitive skin

    Retailer shade note: FAIR WITH COOL UNDERTONES

    Medium confidence· Digital match

    View match
  7. #9 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    1N Marzipan
    Shade match 87
    $54Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Very close colourBoth claim a blurring effectBoth claim 16-hour wear

    Differences: Neutral rather than cool undertoneMatte rather than natural finishBuildable rather than medium coverage

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    65
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Buildable rather than medium coverage

    Retailer shade note: fair with neutral undertones

    High confidence· Digital match

    View match
  8. #10 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Alabaster (C-004)
    Shade match 95
    $58SephoraSephoraCosts $8 more

    Matches: Very close colourSame cool undertoneSame medium coverage

    Differences: Matte rather than natural finishNo blurring effect claimedNot marketed for sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    70
    Wear & performance
    61
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than natural finish · No blurring effect claimed · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: Very fair, cool undertones

    High confidence· Digital match

    View match
  9. #11 · Essence

    Foundation Stick

    20
    Shade match 97
    $6.99Ulta BeautyUlta Beauty(product price)$43.01 less (86%)

    Matches: Near-identical swatch colourSame cool undertoneSame medium coverage

    Differences: Matte rather than natural finishNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    97
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than natural finish · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel

    Retailer shade note: fair with rosy undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 2C Balsa (Very fair · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    3 Fair

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 3 Fair

    • Very close colour
    • Very fair · Cool undertone

    $36

  2. Tarte Shape Tape Full Coverage Matte Concealer

    12B fair beige

    Tarte Shape Tape Full Coverage Matte Concealer, shade 12B fair beige

    • Very close colour
    • Very fair · Cool · pink undertone

    $32

  3. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Cream Puff

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Cream Puff

    • Very close colour
    • Very fair · Cool · rosy undertone

    $36

  4. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    0.5C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 0.5C

    • Very close colour
    • Very fair · Cool undertone

    $38

  5. Milk Makeup Future Fluid Longwear Hydrating Concealer

    2C

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 2C

    • Close colour
    • Very fair · Cool undertone

    $30

  6. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Stone 1.3

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Stone 1.3

    • Close colour
    • Very fair · Cool · pink undertone

    $39

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Tarte Face Tape Full Coverage Foundation in 12B Fair Beige, against ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 2C Balsa. Every attribute compared, with its share of the score.

ComparedYour shade2C BalsaClosest shade match12B Fair BeigeScore
Shade match55% of overall98
Colour97#f4d2c4#f5d5c8Looks identicalColour difference 0.9 (0 is identical)
Depth98Very fairVery fairSameDepth difference: 1.3
Retailer descriptionVery fairFairSome differenceRetailer descriptions one depth band apart
Undertone100CoolCool · pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared73
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared72
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, combination, sensitiveNormal, combination, oilyBoth marketed for normal/​combination skin
Overall match 86/100Shade match 98/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Face Tape Full Coverage Foundation in 12B Fair Beige.

Same or better

  • $8 less
  • Near-identical swatch colour
  • Same cool undertone
  • Full rather than medium coverage
  • Both claim a blurring effect
  • Both claim 12-hour wear
  • Claims transfer resistance
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Matte finish instead of natural
  • Not marketed for sensitive skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Baseno siliconeSilicone-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs silicone-based; silicone none vs high

Why the closest overall alternative works

Laura Mercier Real Flawless Feather Matte Powder Foundation in 1C Meringue, against ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 2C Balsa. Every attribute compared, with its share of the score.

ComparedYour shade2C BalsaClosest overall alternative1C MeringueScore
Shade match55% of overall97
Colour96#f4d2c4#f7d6caLooks identicalColour difference 1.2 (0 is identical)
Depth97Very fairVery fairSameDepth difference: 2.0
Retailer descriptionVery fairFairSome differenceRetailer descriptions one depth band apart
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared65
Longevity8012-hour wear16-hour wearClose16-hour wear claimed against 12-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​sensitive skin
Overall match 88/100Shade match 97/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Laura Mercier Real Flawless Feather Matte Powder Foundation in 1C Meringue.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Buildable rather than medium coverage
  • Both claim a blurring effect
  • Both claim 16-hour wear
  • Claims transfer resistance
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Matte finish instead of natural

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Baseno siliconePowder-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs powder-based; silicone none vs high

Where to buy

Closest shade match

Tarte Face Tape Full Coverage Foundation 12B Fair Beige

Best price
$42SephoraSephora
$8 less (16%)

Your shade $50 at Sephora

SephoraView at Sephora

Closest overall alternative

Laura Mercier Real Flawless Feather Matte Powder Foundation 1C Meringue

Best price
$54Ulta BeautyUlta Beauty
Costs $4 more

Your shade $50 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.