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Skin Rewind Blurring Foundation and Concealer Complexion Stick 41W Cocobolo dupes and alternatives ILIA

Rich deep · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches cruelty-free.

  • 15 matches have no cruelty-free claim listed and are not shown.

Closest shade matchClosest overall alternative: Makeup By Mario SurrealSkin Luminous Hydrating Foundation 30W

The equivalent shade and the most similar foundation overall.

Overall match
88out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
89
Wear (Wear & performance)
70
Skin (Skin suitability)
60
Shade match
96out of 100
Colour
94
Depth
94
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$48SephoraSephora
$2 less (4%)

Your shade $50 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    30 W
    Shade match 90
    $48SephoraSephora$2 less (4%)

    Matches: Same warm undertoneSame natural finishSame medium coverage

    Differences: Slightly deeperNot marketed for sensitive skinContains drying alcohol

    Score details
    Shade match
    90
    Finish & visual result
    88
    Wear & performance
    80
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Not marketed for sensitive skin · Contains drying alcohol

    Retailer shade note: dark deep with warm undertone

    Medium confidence· Digital match

    View match
  2. Shade match 86
    $47SephoraSephora$3 less (6%)

    Matches: Similar undertone (neutral vs warm)Same natural finishClaims a skin-like finish

    Differences: Full rather than medium coverageNot marketed for normal skinContains drying alcohol

    Score details
    Shade match
    86
    Finish & visual result
    82
    Wear & performance
    100
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Full rather than medium coverage · Not marketed for normal skin · Contains drying alcohol

    Retailer shade note: ultra deep with warm-neutral undertones

    High confidence· Digital match

    View match
  3. #4 · Hourglass

    Ambient Soft Glow Foundation

    17.5
    Shade match 84
    $60SephoraSephoraCosts $10 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than warm undertone

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    68
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than warm undertone

    Retailer shade note: deepest with neutral undertones

    High confidence· Digital match

    View match
  4. Shade match 86
    $18.49Ulta BeautyUlta Beauty(product price)$31.51 less (63%)

    Matches: Same warm undertoneSame natural finishClaims a skin-like finish

    Differences: Buildable rather than medium coverageNo long-wear claim

    Score details
    Shade match
    86
    Finish & visual result
    88
    Wear & performance
    60
    Skin suitability
    84

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Buildable rather than medium coverage · No long-wear claim

    Retailer shade note: rich with golden undertone

    Medium confidence· Digital match

    View match
  5. #6 · Unleashia

    Satin Wear Healthy-Green Cushion Foundation

    51N Choco Fudge
    Shade match 88
    $24Ulta BeautyUlta Beauty(product price)$26 less (52%)

    Matches: Near-identical swatch colourSame natural finishBoth claim a lightweight feel

    Differences: Neutral rather than warm undertoneFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    60
    Skin suitability
    84

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than medium coverage · No blurring effect claimed · No long-wear claim

    Retailer shade note: a neutral toned, deep shade

    Medium confidence· Digital match

    View match
  6. #7 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Deep Rich 320 W
    Shade match 89
    $49SephoraSephora$1 less (2%)

    Matches: Same warm undertoneSame natural finishSame medium coverage

    Differences: No blurring effect claimedNot marketed for sensitive skinContains drying alcohol

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    68
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: No blurring effect claimed · Not marketed for sensitive skin · Contains drying alcohol

    Retailer shade note: deep rich with warm undertones

    High confidence· Digital match

    View match
  7. Shade match 84
    $18.49Ulta BeautyUlta Beauty(product price)$31.51 less (63%)

    Matches: Same warm undertoneSame natural finishClaims a skin-like finish

    Differences: Slightly lighterBuildable rather than medium coverageNo long-wear claim

    Score details
    Shade match
    84
    Finish & visual result
    88
    Wear & performance
    60
    Skin suitability
    84

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly lighter · Buildable rather than medium coverage · No long-wear claim

    Retailer shade note: rich with warm red undertone

    Medium confidence· Digital match

    View match
  8. #9 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Truffle Cake 580N
    Shade match 79
    $37SephoraSephora$13 less (26%)

    Matches: Same natural finishBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Olive rather than warm undertoneBuildable rather than medium coverageNot marketed for combination/sensitive skin

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    80
    Skin suitability
    28

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Olive rather than warm undertone · Buildable rather than medium coverage · Not marketed for combination/sensitive skin

    Retailer shade note: Ultra Rich skin with neutral-olive undertones

    Medium confidence· Digital match

    View match
  9. #10 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    65 Rich Neutral
    Shade match 84
    $8Ulta BeautyUlta Beauty(product price)$42 less (84%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly deeperNeutral rather than warm undertoneNo blurring effect claimed

    Score details
    Shade match
    84
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    56

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone · No blurring effect claimed · Not marketed for sensitive skin

    Retailer shade note: rich with neutral undertones

    Medium confidence· Digital match

    View match
  10. Shade match 84
    $44SephoraSephora$6 less (12%)

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Slightly cooler undertoneNo long-wear claimNot marketed for sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    88
    Wear & performance
    60
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly cooler undertone · No long-wear claim · Not marketed for sensitive skin

    Retailer shade note: deep

    Medium confidence· Digital match

    View match
  11. #12 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    40N Iconic
    Shade match 79
    $47SephoraSephora$3 less (6%)

    Matches: Same natural finishSame medium coverageBoth claim a blurring effect

    Differences: Slightly deeperNeutral rather than warm undertoneNot marketed for sensitive skin

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    57
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone · Not marketed for sensitive skin

    Retailer shade note: rich neutral

    High confidence· Digital match

    View match
  12. #13 · Danessa Myricks Beauty

    Yummy Skin Soothing Serum Skin Tint Foundation

    15
    Shade match 87
    $39SephoraSephora$11 less (22%)

    Matches: Very close colourBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Neutral rather than warm undertoneRadiant rather than natural finishLight rather than medium coverage

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    80
    Skin suitability
    28

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than natural finish · Light rather than medium coverage · Not marketed for combination/sensitive skin

    Retailer shade note: DEEP WITH NEUTRAL UNDERTONES

    Medium confidence· Digital match

    View match
  13. #14 · Unleashia

    Satin Wear Healthy-Green Cushion Foundation

    46N Burnt Umber
    Shade match 83
    $24Ulta BeautyUlta Beauty(product price)$26 less (52%)

    Matches: Very close colourSame natural finishBoth claim a lightweight feel

    Differences: Neutral rather than warm undertoneFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    83
    Finish & visual result
    81
    Wear & performance
    60
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than medium coverage · No blurring effect claimed · No long-wear claim

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  14. Shade match 78
    $40SephoraSephora$10 less (20%)

    Matches: Same natural finishClaims a skin-like finishBoth claim a lightweight feel

    Differences: Neutral rather than warm undertoneLight rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    78
    Finish & visual result
    73
    Wear & performance
    80
    Skin suitability
    100

    Close colour · Natural · Light coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · Light rather than medium coverage · No blurring effect claimed

    Retailer shade note: deep with neutral tones

    Medium confidence· Digital match

    View match

Showing 12 of 14 matches

Looking for a concealer in your shade?

The closest shade to ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 41W Cocobolo (Rich deep · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    16.5 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 16.5 Deep

    • Very close colour
    • Rich deep · Neutral · neutral golden undertone

    $36

  2. Tarte Shape Tape Full Coverage Matte Concealer

    62H espresso honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 62H espresso honey

    • Close colour
    • Rich deep · Warm · peach undertone

    $32

  3. CoverGirl TruBlend Undercover Concealer

    Espresso

    CoverGirl TruBlend Undercover Concealer, shade Espresso

    • Very close colour
    • Rich deep · Neutral undertone

    $11.99

  4. Milk Makeup Future Fluid Longwear Hydrating Concealer

    27W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 27W

    • Close colour
    • Rich deep · Warm undertone

    $30

  5. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6N1

    • Close colour
    • Rich deep · Neutral undertone

    $34

  6. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    51 Deep Peach

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 51 Deep Peach

    • Slight colour difference
    • Very deep · Warm · peach undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Makeup By Mario SurrealSkin Luminous Hydrating Foundation in 30W, against ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 41W Cocobolo. Every attribute compared, with its share of the score.

ComparedYour shade41W CocoboloClosest match30WScore
Shade match55% of overall96
Colour94#4c3024#472b1fVery close colourColour difference 1.6 (0 is identical)
Depth94Rich deepRich deepSameDepth difference: 3.2
Retailer descriptionVery deepDeepSome differenceRetailer descriptions one depth band apart
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared70
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, combination, sensitiveNormal, dry, combinationBoth marketed for normal/​combination skin
Overall match 88/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Makeup By Mario SurrealSkin Luminous Hydrating Foundation in 30W.

Same or better

  • $2 less
  • Very close colour
  • Same warm undertone
  • Same natural finish
  • Same medium coverage
  • Claims colour stability
  • Both claim a lightweight feel

Different

  • No blurring effect claimed
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Baseno siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs oil-based; silicone none vs high

Where to buy 30W

Best price
$48SephoraSephora
$2 less (4%)

Your shade $50 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.