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Skin Rewind Blurring Foundation and Concealer Complexion Stick 7W Poplar dupes and alternatives ILIA

Light · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free3No drying alcohol4Vegan1Cruelty-free2Oil-free0With SPF0Mineral0

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Only showing matches in stick form.

  • 5 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Live Tinted HUESTICK Complexion Stick 16 Light

The equivalent shade and the most similar foundation overall.

Your shade
ILIA
7W PoplarChange shade
Depth and undertone: Light · Warm
Finish and coverage: Natural · Medium coverage
The match
Live Tinted
16 Light
Depth and undertone: Light · Warm
Finish and coverage: Matte · Full coverage
Overall match
84out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
67
Wear (Wear & performance)
60
Skin (Skin suitability)
84
Shade match
98out of 100
Colour
98
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$42Ulta BeautyUlta Beauty
$8 less (16%)

Your shade $50 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Light To Medium Neutral
    Shade match 88
    $16Ulta BeautyUlta Beauty(product price)$34 less (68%)

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Neutral rather than warm undertoneNo long-wear claimDoes not claim a lightweight feel

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than warm undertone · No long-wear claim · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  2. #3 · Lancôme

    Teint Idole Shape Stick Blurring Multi-Use Stick

    100 Ivoire N
    Shade match 87
    $46SephoraSephora$4 less (8%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than warm undertoneNot marketed for combination/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    49
    Skin suitability
    28

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than warm undertone · Not marketed for combination/sensitive skin

    Retailer shade note: fair skin with neutral/peachy undertones

    Medium confidence· Digital match

    View match
  3. #4 · Palladio Beauty

    Build + Blend Foundation Stick

    Natural Ivory
    Shade match 89
    $14.99Ulta BeautyUlta Beauty$35.01 less (70%)

    Matches: Near-identical swatch colourSame medium coverageClaims a skin-like finish

    Differences: No blurring effect claimedContains listed fragrance

    Score details
    Shade match
    89
    Finish & visual result
    68
    Wear & performance
    80
    Skin suitability
    50

    Looks identical · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: No blurring effect claimed · Contains listed fragrance

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 7W Poplar (Light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. e.l.f. Cosmetics Hydrating Camo Concealer

    Fair Warm

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Fair Warm

    • Looks identical
    • Fair · Warm · yellow undertone

    $8

    Ulta BeautyView at Ulta Beauty
  2. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    1N0

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 1N0

    • Looks identical
    • Light · Neutral · neutral golden undertone

    $34

    SephoraView at Sephora
  3. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Shortbread

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Shortbread

    • Very close colour
    • Fair · Warm · golden undertone

    $36

    SephoraView at Sephora
  4. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    380 Pecan

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 380 Pecan

    • Looks identical
    • Light

    $15.99

    Ulta BeautyView at Ulta Beauty
  5. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW13

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW13

    • Looks identical
    • Light · Neutral undertone

    $30

    SephoraView at Sephora
  6. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    14.0 Light Tan

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 14.0 Light Tan

    • Close colour
    • Light · Warm undertone

    $30

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Live Tinted HUESTICK Complexion Stick in 16 Light, against ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 7W Poplar. Every attribute compared, with its share of the score.

ComparedYour shade7W PoplarClosest match16 LightScore
Shade match55% of overall98
Colour98#edbe9b#e9bc99Looks identicalColour difference 0.8 (0 is identical)
Depth98LightLightSameDepth difference: 1.3
Retailer descriptionVery fairNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall67
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​sensitive skin
Overall match 84/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Live Tinted HUESTICK Complexion Stick in 16 Light.

Same or better

  • $8 less
  • Near-identical swatch colour
  • Same warm undertone
  • Full rather than medium coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Both claim a lightweight feel

Different

  • Matte finish instead of natural
  • No long-wear claim

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Baseno siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs oil-based; silicone none vs high
View full match

Where to buy 16 Light

Match price
$42Ulta BeautyUlta Beauty
$8 less (16%)

Your shade $50 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.