Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same radiant finish· Both claim a blurring effect
Differences: Neutral rather than olive undertone· Medium rather than light coverage· Not marketed for sensitive skin
Score details
Shade match
89
Finish & visual result
85
Wear & performance
40
Skin suitability
60
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than olive undertone · Medium rather than light coverage · Not marketed for sensitive skin · Contains drying alcohol · No SPF
Retailer shade note: medium with neutral peach undertones
Matches: Very close colour· Same radiant finish· Both claim a blurring effect
Differences: Neutral rather than olive undertone· Medium rather than light coverage· Not marketed for sensitive skin
Score details
Shade match
87
Finish & visual result
85
Wear & performance
40
Skin suitability
60
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than olive undertone · Medium rather than light coverage · Not marketed for sensitive skin · Contains drying alcohol · No SPF
Retailer shade note: medium with golden neutral undertones
$39Ulta Beauty(product price)$9 less (19%)4.3 (6,833)
Matches: Near-identical swatch colour· Both claim a blurring effect· Claims long-wearing
Differences: Neutral rather than olive undertone· Natural rather than radiant finish· Medium rather than light coverage
Score details
Shade match
92
Finish & visual result
66
Wear & performance
40
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than radiant finish · Medium rather than light coverage · Not marketed for sensitive skin
Matches: Very close colour· Claims long-wearing· Claims not settling into lines
Differences: Warm rather than olive undertone· Natural rather than radiant finish· Medium rather than light coverage
Score details
Shade match
91
Finish & visual result
62
Wear & performance
40
Skin suitability
28
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Warm rather than olive undertone · Natural rather than radiant finish · Medium rather than light coverage · No blurring effect claimed · Not marketed for dry/sensitive skin · No SPF
The closest shade to ILIA Super Serum Skin Tint SPF 40 Morgat ST11.5 (Medium · Olive · warm olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Urban Decay Face Bond Self Setting Waterproof Foundation in 19, against ILIA Super Serum Skin Tint SPF 40 in Morgat ST11.5. Every attribute compared, with its share of the score.
ComparedYour shadeMorgat ST11.5Closest shade match19How they compareScore
Shade match55% of overall95
Colour60%91#d0945f#d09568Very close colourColour difference 2.1 (0 is identical)
Depth15%99MediumMediumSameDepth difference: 0.6
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Finish & visual result25% of overall · 3 of 4 compared54
Finish35%12RadiantMatteDifferentMatte finish rather than radiant
Coverage30%80LightMediumCloseMedium coverage rather than light (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity30%40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall28
Skin type100%28Normal, dry, sensitiveNormal, combination, oilyBoth marketed for normal skin
Overall match 73/100Shade match 95/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation in Medium 18, against ILIA Super Serum Skin Tint SPF 40 in Morgat ST11.5. Every attribute compared, with its share of the score.
ComparedYour shadeMorgat ST11.5Closest overall alternativeMedium 18How they compareScore
Shade match55% of overall93
Colour60%93#d0945f#cc9763Very close colourColour difference 1.8 (0 is identical)
Depth15%99MediumMediumSameDepth difference: 0.5
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Finish & visual result25% of overall · 3 of 4 compared85
Finish35%100RadiantRadiantSameSame radiant finish
Coverage30%60LightMediumSome differenceMedium coverage rather than light
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared40
Longevity30%—not comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type100%60Normal, dry, sensitiveNormal, dry, combinationBoth marketed for normal/dry skin
Overall match 81/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $21 more
