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True Skin Serum Foundation Bowen SF4 dupes and alternatives ILIA

Light medium · Warm · peach undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches mineral-based.

  • 1 match has no mineral claim listed and is not shown.

Closest shade match: ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 16N Madrone

The equivalent shade: scored on colour, depth and undertone only.

Your shade
ILIA
Bowen SF4Change shade
Depth and undertone: Light medium · Warm · peach
Finish and coverage: Natural · Medium coverage
The match
ILIA
16N Madrone
Depth and undertone: Light · Neutral
Finish and coverage: Natural · Medium coverage
Shade match
89out of 100
Colour
97
Depth
99
Undertone
65
High confidence· Digital matchWhy it matches
Best price
$50SephoraSephora
$6 less (11%)

Your shade $56 at Sephora

SephoraView at Sephora

Closest overall alternative: Well People Skinforia Serum Foundation 16 Light Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
ILIA
Bowen SF4Change shade
Depth and undertone: Light medium · Warm · peach
Finish and coverage: Natural · Medium coverage
The match
Well People
16 Light Neutral
Depth and undertone: Light · Neutral
Finish and coverage: Natural · Buildable coverage
Overall match
87out of 100
Shade (Shade match)
80
Finish (Finish & visual result)
100
Wear (Wear & performance)
100
Skin (Skin suitability)
56
Low confidence· Digital matchWhy it matches
Best price
$30TargetTarget
$26 less (46%)

Your shade $56 at Sephora

TargetView at Target

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Well People

    Skinforia Serum Foundation

    24 Light Medium Neutral
    Shade match 80
    $30TargetTarget$26 less (46%)

    Matches: Same natural finishBoth claim a skin-like finishBoth claim long-wearing

    Differences: Neutral rather than warm undertoneBuildable rather than medium coverageNot marketed for sensitive skin

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    100
    Skin suitability
    56

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than warm undertone · Buildable rather than medium coverage · Not marketed for sensitive skin

    Low confidence· Digital match

    View match
  2. #4 · ILIA

    Skin Rewind Blurring Foundation and Concealer Complexion Stick

    12N Sycamore
    Shade match 89
    $50SephoraSephora$6 less (11%)

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Neutral rather than warm undertoneNo skin-like finish claimedNot marketed for dry skin

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    80
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than warm undertone · No skin-like finish claimed · Not marketed for dry skin

    Retailer shade note: Light with neutral undertones

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to ILIA True Skin Serum Foundation Bowen SF4 (Light medium · Warm · peach undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    250W

    Rare Beauty Liquid Touch Brightening Concealer, shade 250W

    • Looks identical
    • Light medium · Warm · peach undertone

    $24

    SephoraView at Sephora
  2. Dior Forever Skin Correct Full-Coverage Concealer

    2W Warm

    Dior Forever Skin Correct Full-Coverage Concealer, shade 2W Warm

    • Very close colour
    • Light medium · Warm undertone

    $42

    Ulta BeautyView at Ulta Beauty
  3. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    4

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 4

    • Very close colour
    • Light medium · Warm · golden undertone

    $42

    SephoraView at Sephora
  4. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Oat 3

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Oat 3

    • Looks identical
    • Light · Olive · warm olive undertone

    $39

    SephoraView at Sephora
  5. Tarte Shape Tape Full Coverage Matte Concealer

    27S light-medium sand

    Tarte Shape Tape Full Coverage Matte Concealer, shade 27S light-medium sand

    • Very close colour
    • Light · Warm · golden undertone

    $32

    SephoraView at Sephora
  6. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    10 Light Golden

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 10 Light Golden

    • Very close colour
    • Light medium · Warm · golden undertone

    $32

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 16N Madrone, against ILIA True Skin Serum Foundation in Bowen SF4. Every attribute compared, with its share of the score.

ComparedYour shadeBowen SF4Closest shade match16N MadroneScore
Shade match55% of overall89
Colour97#e1b48f#e0b693Looks identicalColour difference 0.9 (0 is identical)
Depth99Light mediumLightCloseDepth difference: 0.6
Retailer descriptionLight mediumLight mediumBoth described as light mediumThe retailers describe the same depth
Undertone65Warm · peachNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared80
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, dry, sensitiveNormal, combination, sensitiveBoth marketed for normal/​sensitive skin
Overall match 84/100Shade match 89/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 16N Madrone.

Same or better

  • $6 less
  • Near-identical swatch colour
  • Same natural finish
  • Same medium coverage
  • Claims a blurring effect
  • Both claim a lightweight feel

Different

  • Neutral rather than warm undertone
  • No skin-like finish claimed
  • Not marketed for dry skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Basehigh siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth unknown-based; silicone high vs none
View full match

Why the closest overall alternative works

Well People Skinforia Serum Foundation in 16 Light Neutral, against ILIA True Skin Serum Foundation in Bowen SF4. Every attribute compared, with its share of the score.

ComparedYour shadeBowen SF4Closest overall alternative16 Light NeutralScore
Shade match55% of overall80
Colournot comparable#e1b48fNo swatchNot comparedNo swatch colour on one side
Depth92Light mediumLightCloseDepth difference: 3.8
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Undertone65Warm · peachNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall56
Skin type56Normal, dry, sensitiveCombination, dry, normal, oilyBoth marketed for normal/​dry skin
Overall match 87/100Shade match 80/100Low confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Well People Skinforia Serum Foundation in 16 Light Neutral.

Same or better

  • $26 less
  • Same natural finish
  • Buildable rather than medium coverage
  • Both claim a skin-like finish
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Neutral rather than warm undertone
  • Not marketed for sensitive skin

Not compared

  • Colour not compared: swatch data missing

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Basehigh siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth unknown-based; silicone high vs none
View full match

Where to buy

Closest shade match

ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 16N Madrone

Best price
$50SephoraSephora
$6 less (11%)

Your shade $56 at Sephora

SephoraView at Sephora

Closest overall alternative

Well People Skinforia Serum Foundation 16 Light Neutral

Best price
$30TargetTarget
$26 less (46%)

Your shade $56 at Sephora

TargetView at Target

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.