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True Skin Serum Foundation Catalina SF7 dupes and alternatives ILIA

Medium light · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation F9W

The equivalent shade: scored on colour, depth and undertone only.

Shade match
99out of 100
Colour
99
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$8Ulta BeautyUlta Beauty
$48 less (86%)

Your shade $56 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative: Unleashia Satin Wear Healthy-Green Cushion Foundation 27W Peach Tan

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Unleashia
27W Peach Tan
Depth and undertone: Medium light · Warm · yellow
Finish and coverage: Natural · Full coverage
Overall match
86out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
79
Wear (Wear & performance)
60
Skin (Skin suitability)
84
Best price
$24Ulta BeautyUlta Beauty
$32 less (57%)

Your shade $56 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Clinique

    Beyond Perfecting Foundation + Concealer

    6.5 Buttermilk
    Shade match 96
    $41SephoraSephora$15 less (27%)

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Full rather than medium coverageNo skin-like finish claimedNot marketed for sensitive skin

    Score details
    Shade match
    96
    Finish & visual result
    79
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · Not marketed for sensitive skin

    Medium confidence· Digital match

    View match
  2. #4 · Live Tinted

    HUESTICK Complexion Stick

    11 Medium
    Shade match 98
    $42Ulta BeautyUlta Beauty(product price)$14 less (25%)

    Matches: Near-identical swatch colourSame warm undertoneBoth claim a skin-like finish

    Differences: Matte rather than natural finishFull rather than medium coverageNo long-wear claim

    Score details
    Shade match
    98
    Finish & visual result
    70
    Wear & performance
    60
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · No long-wear claim

    Retailer shade note: warm undertone

    Medium confidence· Digital match

    View match
  3. #5 · Monika Blunder Beauty

    Blunder Cover Foundation/Concealer

    Shade: 4 - Vier
    Shade match 92
    $52Ulta BeautyUlta Beauty$4 less (7%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Both claim a skin-like finish

    Differences: Radiant rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    92
    Finish & visual result
    75
    Wear & performance
    82
    Skin suitability
    50

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Radiant rather than natural finish · Full rather than medium coverage

    Retailer shade note: Medium, Neutral Peachy Undertones

    Medium confidence· Digital match

    View match
  4. #6 · Live Tinted

    HUESTICK Complexion Stick

    13 Medium
    Shade match 96
    $42Ulta BeautyUlta Beauty(product price)$14 less (25%)

    Matches: Near-identical swatch colourSame warm undertoneBoth claim a skin-like finish

    Differences: Matte rather than natural finishFull rather than medium coverageNo long-wear claim

    Score details
    Shade match
    96
    Finish & visual result
    70
    Wear & performance
    60
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · No long-wear claim

    Retailer shade note: warm undertone

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to ILIA True Skin Serum Foundation Catalina SF7 (Medium light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    21.0 Medium Tan

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 21.0 Medium Tan

    • Looks identical
    • Medium light · Warm undertone

    $30

  2. e.l.f. Cosmetics 16HR Camo Concealer

    Medium Neutral

    e.l.f. Cosmetics 16HR Camo Concealer, shade Medium Neutral

    • Looks identical
    • Medium light · Warm undertone

    $8

  3. NARS Radiant Creamy Concealer

    Biscuit

    NARS Radiant Creamy Concealer, shade Biscuit

    • Looks identical
    • Medium light · Warm · golden undertone

    $36

  4. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Khaki 6.25

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Khaki 6.25

    • Looks identical
    • Medium light · Warm · peach undertone

    $39

  5. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    5.5

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5.5

    • Very close colour
    • Medium light · Warm · peach undertone

    $42

  6. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    435 Bisque W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 435 Bisque W

    • Very close colour
    • Medium · Warm · golden undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F9W, against ILIA True Skin Serum Foundation in Catalina SF7. Every attribute compared, with its share of the score.

ComparedYour shadeCatalina SF7Closest shade matchF9WScore
Shade match55% of overall99
Colour99#d39f74#d39e72Looks identicalColour difference 0.4 (0 is identical)
Depth99Medium lightMedium lightSameDepth difference: 0.4
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone100WarmWarm · yellowClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared61
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall84
Skin type84Normal, dry, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​sensitive skin
Overall match 80/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F9W.

Same or better

  • $48 less
  • Near-identical swatch colour
  • Same warm undertone
  • Full rather than medium coverage

Different

  • Matte finish instead of natural
  • No skin-like finish claimed
  • No long-wear claim
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Basehigh siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

Unleashia Satin Wear Healthy-Green Cushion Foundation in 27W Peach Tan, against ILIA True Skin Serum Foundation in Catalina SF7. Every attribute compared, with its share of the score.

ComparedYour shadeCatalina SF7Closest overall alternative27W Peach TanScore
Shade match55% of overall97
Colour95#d39f74#d69d6eLooks identicalColour difference 1.4 (0 is identical)
Depth99Medium lightMedium lightSameDepth difference: 0.4
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone100WarmWarm · yellowClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared79
Finish100NaturalNaturalSameSame natural finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​sensitive skin
Overall match 86/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Unleashia Satin Wear Healthy-Green Cushion Foundation in 27W Peach Tan.

Same or better

  • $32 less
  • Near-identical swatch colour
  • Same warm undertone
  • Same natural finish
  • Full rather than medium coverage
  • Both claim a lightweight feel
  • Adds SPF 30

Different

  • No skin-like finish claimed
  • No long-wear claim

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Basehigh siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 30
OverlapUnknown-based vs water-based; silicone high vs high

Where to buy

Closest shade match

Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation F9W

Match price
$8Ulta BeautyUlta Beauty
$48 less (86%)

Your shade $56 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative

Unleashia Satin Wear Healthy-Green Cushion Foundation 27W Peach Tan

Best price
$24Ulta BeautyUlta Beauty
$32 less (57%)

Your shade $56 at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.