True Skin Serum Foundation Catalina SF7 dupes and alternatives ILIA
4.2 (2,657)·Medium light · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same warm undertone
Differences: Radiant rather than natural finish· Buildable rather than medium coverage· No skin-like finish claimed
Score details
Shade match
99
Finish & visual result
68
Wear & performance
60
Skin suitability
84
Looks identical · Radiant · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Radiant rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium skin with warm undertones
$25Ulta Beauty(product price)$31 less (55%)4.4 (33)
Matches: Near-identical swatch colour· Both claim a skin-like finish· Claims a blurring effect
Differences: Neutral rather than warm undertone· Matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
89
Finish & visual result
70
Wear & performance
82
Skin suitability
84
Looks identical · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than natural finish · Full rather than medium coverage · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium deep with neutral undertone
Matches: Near-identical swatch colour· Similar undertone (neutral vs warm)· Same natural finish
Differences: No skin-like finish claimed· No long-wear claim· Does not claim a lightweight feel
Score details
Shade match
95
Finish & visual result
86
Wear & performance
40
Skin suitability
56
Looks identical · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance
Matches: Near-identical swatch colour· Same warm undertone
Differences: Matte rather than natural finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
99
Finish & visual result
61
Wear & performance
40
Skin suitability
84
Looks identical · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel
Retailer shade note: medium or tan skin tones with a yellow undertone
The closest shade to ILIA True Skin Serum Foundation Catalina SF7 (Medium light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Ulta Beauty Collection Moisturizing Complexion Stick in Light To Medium Warm, against ILIA True Skin Serum Foundation in Catalina SF7. Every attribute compared, with its share of the score.
ComparedYour shadeCatalina SF7Closest shade matchLight To Medium WarmHow they compareScore
Shade match55% of overall100
Colour60%99#d39f74#d39f75Looks identicalColour difference 0.3 (0 is identical)
Overall match 85/100Shade match 100/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Kosas Revealer Skin-Improving Foundation SPF 25 in Medium Warm 240, against ILIA True Skin Serum Foundation in Catalina SF7. Every attribute compared, with its share of the score.
ComparedYour shadeCatalina SF7Closest overall alternativeMedium Warm 240How they compareScore
Shade match55% of overall98
Colour60%97#d39f74#d4a278Looks identicalColour difference 0.9 (0 is identical)
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared100
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, dry, sensitiveNormal, dry, combinationBoth marketed for normal/dry skin
Overall match 95/100Shade match 98/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
Sephora$1 less (2%)
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