True Skin Serum Foundation Salina SF5 dupes and alternatives ILIA
4.2 (2,657)·Medium light · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$25Ulta Beauty(product price)$31 less (55%)4.4 (33)
Matches: Near-identical swatch colour· Both claim a skin-like finish· Claims a blurring effect
Differences: Slightly cooler undertone· Matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
89
Finish & visual result
70
Wear & performance
82
Skin suitability
84
Looks identical · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than natural finish · Full rather than medium coverage · Contains listed fragrance · Contains drying alcohol
Retailer shade note: light medium with cool undertone
$18.99Ulta Beauty(product price)$37.01 less (66%)4.4 (40,035)
Matches: Near-identical swatch colour· Same natural finish· Claims transfer resistance
Differences: Slightly warmer undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
90
Finish & visual result
79
Wear & performance
63
Skin suitability
84
Looks identical · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · Contains listed fragrance · Contains drying alcohol
Matches: Near-identical swatch colour· Same medium coverage· Both claim long-wearing
Differences: Slightly warmer undertone· Radiant rather than natural finish· No skin-like finish claimed
Score details
Shade match
88
Finish & visual result
68
Wear & performance
80
Skin suitability
84
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than natural finish · No skin-like finish claimed · Does not claim a lightweight feel · Contains listed fragrance
The closest shade to ILIA True Skin Serum Foundation Salina SF5 (Medium light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
L'Oréal Paris Lumi Le Glow Skin Tint in N210, against ILIA True Skin Serum Foundation in Salina SF5. Every attribute compared, with its share of the score.
ComparedYour shadeSalina SF5Closest shade matchN210How they compareScore
Shade match55% of overall99
Colour60%98#d5a580#d4a582Looks identicalColour difference 0.6 (0 is identical)
Overall match 85/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation in 216N, against ILIA True Skin Serum Foundation in Salina SF5. Every attribute compared, with its share of the score.
ComparedYour shadeSalina SF5Closest overall alternative216NHow they compareScore
Shade match55% of overall98
Colour60%97#d5a580#d5a57dLooks identicalColour difference 1.0 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared100
Finish35%100NaturalNaturalSameSame natural finish
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall67
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall28
Skin type100%28Normal, dry, sensitiveNormal, combination, oilyBoth marketed for normal skin
Overall match 91/100Shade match 98/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
CVS
Sephora$8 less (14%)
Target
