True Skin Serum Foundation Kunoy SF4.5 dupes and alternatives ILIA
4.2 (2,657)·Light medium · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$53Ulta Beauty(product price)$3 less (5%)4.5 (10,601)
Matches: Near-identical swatch colour· Same warm undertone· Same natural finish
Differences: No skin-like finish claimed· Does not claim a lightweight feel· Not marketed for dry skin
Score details
Shade match
99
Finish & visual result
86
Wear & performance
54
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: light with warm peachy yellow undertones
$18.99Ulta Beauty(product price)$37.01 less (66%)4.2 (18,317)
Matches: Near-identical swatch colour· Same warm undertone· Same natural finish
Differences: No skin-like finish claimed· No long-wear claim· Does not claim a lightweight feel
Score details
Shade match
97
Finish & visual result
86
Wear & performance
40
Skin suitability
56
Looks identical · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance
The closest shade to ILIA True Skin Serum Foundation Kunoy SF4.5 (Light medium · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Smashbox Always On Skin-Balancing Foundation in L20W, against ILIA True Skin Serum Foundation in Kunoy SF4.5. Every attribute compared, with its share of the score.
ComparedYour shadeKunoy SF4.5Closest shade matchL20WHow they compareScore
Shade match55% of overall99
Colour60%98#e1b284#e1b181Looks identicalColour difference 0.6 (0 is identical)
Overall match 86/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
about-face THE PERFORMER Skin-Focused Foundation in LM2PEACH, against ILIA True Skin Serum Foundation in Kunoy SF4.5. Every attribute compared, with its share of the score.
ComparedYour shadeKunoy SF4.5Closest overall alternativeLM2PEACHHow they compareScore
Shade match55% of overall99
Colour60%98#e1b284#e1b081Looks identicalColour difference 0.7 (0 is identical)
Overall match 97/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
Sephora$1 less (2%)
