True Skin Serum Foundation Cozumel SF1.75 dupes and alternatives ILIA
4.2 (2,657)·Light · Olive · warm olive undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same natural finish· Same medium coverage
Differences: Warm rather than olive undertone· No skin-like finish claimed· Not marketed for sensitive skin
Score details
Shade match
91
Finish & visual result
79
Wear & performance
61
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Warm rather than olive undertone · No skin-like finish claimed · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol
Matches: Near-identical swatch colour· Same natural finish· Same medium coverage
Differences: Neutral rather than olive undertone· No skin-like finish claimed· Not marketed for sensitive skin
Score details
Shade match
90
Finish & visual result
79
Wear & performance
61
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than olive undertone · No skin-like finish claimed · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol
$11.99Ulta Beauty(product price)$44.01 less (79%)4.4 (182,841)
Matches: Near-identical swatch colour· Same medium coverage· Both claim a lightweight feel
Differences: Warm rather than olive undertone· Matte rather than natural finish· No skin-like finish claimed
Score details
Shade match
92
Finish & visual result
68
Wear & performance
80
Skin suitability
30
Looks identical · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Warm rather than olive undertone · Matte rather than natural finish · No skin-like finish claimed · Not marketed for dry/sensitive skin · Contains drying alcohol
$29Ulta Beauty(product price)$27 less (48%)4.6 (558)
Matches: Very close colour· Both claim long-wearing· Claims not settling into lines
Differences: Neutral rather than olive undertone· Natural matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
87
Finish & visual result
70
Wear & performance
82
Skin suitability
56
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than olive undertone · Natural matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for sensitive skin
Matches: Near-identical swatch colour· Both claim long-wearing
Differences: Warm rather than olive undertone· Matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
92
Finish & visual result
61
Wear & performance
80
Skin suitability
50
Looks identical · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Warm rather than olive undertone · Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel
Matches: Near-identical swatch colour· Claims transfer resistance· Both claim a lightweight feel
Differences: Warm rather than olive undertone· Matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
93
Finish & visual result
61
Wear & performance
68
Skin suitability
28
Looks identical · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Warm rather than olive undertone · Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin · Contains listed fragrance
Matches: Very close colour· Claims transfer resistance· Both claim a lightweight feel
Differences: Warm rather than olive undertone· Matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
91
Finish & visual result
61
Wear & performance
68
Skin suitability
28
Very close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Warm rather than olive undertone · Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin · Contains listed fragrance
$9Ulta Beauty(product price)$47 less (84%)4.3 (644)
Matches: Very close colour· Both claim long-wearing
Differences: Matte rather than natural finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
88
Finish & visual result
61
Wear & performance
80
Skin suitability
28
Very close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for dry/sensitive skin · Contains listed fragrance
The closest shade to ILIA True Skin Serum Foundation Cozumel SF1.75 (Light · Olive · warm olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
m.ph by Mary Phillips Le Skin Weightless Serum Foundation in Fair 10 G, against ILIA True Skin Serum Foundation in Cozumel SF1.75. Every attribute compared, with its share of the score.
ComparedYour shadeCozumel SF1.75Closest shade matchFair 10 GHow they compareScore
Shade match55% of overall94
Colour60%98#e7be94#e9bd91Looks identicalColour difference 0.8 (0 is identical)
Depth15%100LightLightSameDepth difference: 0.1
Retailer descriptionVery fairFairSome differenceRetailer descriptions one depth band apart
Finish & visual result25% of overall · 3 of 4 compared100
Finish35%100NaturalNaturalSameSame natural finish
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared82
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, dry, sensitiveNormal, dry, combinationBoth marketed for normal/dry skin
Overall match 92/100Shade match 94/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Well People Skinforia Serum Foundation in 18 Light Warm, against ILIA True Skin Serum Foundation in Cozumel SF1.75. Every attribute compared, with its share of the score.
ComparedYour shadeCozumel SF1.75Closest overall alternative18 Light WarmHow they compareScore
Shade match55% of overall93
Colour60%96#e7be94#e7bb8eLooks identicalColour difference 1.1 (0 is identical)
Depth15%98LightLightSameDepth difference: 1.2
Retailer descriptionVery fairNot statedNo depth word in one descriptionNot compared
Overall match 94/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
Sephora$24 less (43%)
