Medium tan · Olive · warm olive undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $56 at Sephora
Jane Iredale Beyond Matte Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$54View at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $56 at Sephora
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$21 less (38%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Warm rather than olive undertone
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Warm rather than olive undertone
Medium confidence· Digital match
Iconic London Super Smoother Blurring Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$35View at Ulta BeautySephora$22 less (39%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Warm rather than olive undertoneNot marketed for normal/dry skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Warm rather than olive undertone · Not marketed for normal/dry skin
Retailer shade note: peach undertone
Medium confidence· Digital match
Glossier Stretch Fluid Foundation for Buildable Coverage
Every store that sells this shade · prices as last checked
Sephora$34View at Sephora
Target$26 less (46%)Matches: Same natural finishBoth claim a skin-like finishBoth claim long-wearing
Differences: Slightly lighterWarm rather than olive undertoneBuildable rather than medium coverage
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly lighter · Warm rather than olive undertone · Buildable rather than medium coverage · Not marketed for sensitive skin
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetUlta Beauty(product price)$4.50 less (8%)Matches: Very close colourSame natural finishBoth claim a skin-like finish
Differences: Warm rather than olive undertoneLight rather than medium coverageNo long-wear claim
Very close colour · Natural · Light coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Warm rather than olive undertone · Light rather than medium coverage · No long-wear claim
Retailer shade note: Yellow
Medium confidence· Digital match
Kryolan Professional Makeup Natural Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $51.50 · product priceView at Ulta BeautySephora$18 less (32%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Warm rather than olive undertoneNo skin-like finish claimedNot marketed for dry/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Warm rather than olive undertone · No skin-like finish claimed · Not marketed for dry/sensitive skin
Retailer shade note: deep (warm)
Medium confidence· Digital match
MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beauty(product price)$9.10 less (16%)Matches: Near-identical swatch colourClaims a blurring effectBoth claim long-wearing
Differences: Matte rather than natural finishBuildable rather than medium coverageNo skin-like finish claimed
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · Contains drying alcohol
Medium confidence· Digital match
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $46.90 · product priceView at Ulta BeautyUlta Beauty(product price)$37.01 less (66%)Matches: Near-identical swatch colourSame natural finishClaims transfer resistance
Differences: Full rather than medium coverageNo skin-like finish claimedContains listed fragrance
Looks identical · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Contains listed fragrance · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta Beauty
CVS$19.69View at CVS
Walgreens$19.99View at Walgreens
AmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $13 moreMatches: Very close colourBoth claim long-wearing
Differences: Warm rather than olive undertoneRadiant rather than natural finishLight rather than medium coverage
Very close colour · Radiant · Light coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Warm rather than olive undertone · Radiant rather than natural finish · Light rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: deep shade, golden undertone
Medium confidence· Digital match
Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautyUlta Beauty(product price)$32 less (57%)Matches: Very close colourSame medium coverageBoth claim long-wearing
Differences: Neutral rather than olive undertoneRadiant rather than natural finishNo skin-like finish claimed
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than olive undertone · Radiant rather than natural finish · No skin-like finish claimed · Does not claim a lightweight feel · Contains listed fragrance
Medium confidence· Digital match
Juvia's Place I am Magic Natural Radiance Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyUlta Beauty(product price)$42.01 less (75%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than olive undertoneNo long-wear claimDoes not claim a lightweight feel
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than olive undertone · No long-wear claim · Does not claim a lightweight feel
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at WalmartUlta Beautyfrom $13.99 · product priceView at Ulta BeautyCVS$14.79View at CVSWalgreens$14.99View at WalgreensWalmart$19.94View at WalmartAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$3 less (5%)Matches: Very close colourSame medium coverageClaims a blurring effect
Differences: Matte rather than natural finishNo skin-like finish claimedContains listed fragrance
Very close colour · Matte · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Matte rather than natural finish · No skin-like finish claimed · Contains listed fragrance
Medium confidence· Digital match
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta BeautyUlta Beauty(product price)$42 less (75%)Matches: Very close colourBoth claim a skin-like finishBoth claim a lightweight feel
Differences: Warm rather than olive undertoneRadiant rather than natural finishLight rather than medium coverage
Very close colour · Radiant · Light coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Warm rather than olive undertone · Radiant rather than natural finish · Light rather than medium coverage · No long-wear claim
Medium confidence· Digital match
Revolution Beauty Superdewy Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautyUlta Beauty$44.81 less (80%)Matches: Near-identical swatch colourClaims transfer resistanceBoth claim a lightweight feel
Differences: Warm rather than olive undertoneMatte rather than natural finishFull rather than medium coverage
Looks identical · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Warm rather than olive undertone · Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Contains drying alcohol
Retailer shade note: warm undertones
Medium confidence· Digital match
Maybelline Super Stay Lumi-Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$11.19View at Ulta BeautyWalmart$11.97View at WalmartTarget$11.99View at TargetCVS$16.99View at CVSAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$14 less (25%)Matches: Very close colourBoth claim a skin-like finishClaims a blurring effect
Differences: Warm rather than olive undertoneMatte rather than natural finishFull rather than medium coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Warm rather than olive undertone · Matte rather than natural finish · Full rather than medium coverage · No long-wear claim
Retailer shade note: warm undertone
Medium confidence· Digital match
Live Tinted HUESTICK Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty$39.01 less (70%)Matches: Very close colourBoth claim a skin-like finishClaims a blurring effect
Differences: Warm rather than olive undertoneRadiant rather than natural finishLight rather than medium coverage
Very close colour · Radiant · Light coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Warm rather than olive undertone · Radiant rather than natural finish · Light rather than medium coverage · No long-wear claim
Medium confidence· Digital match
L'Oréal Paris Lumi Le Glow Skin Tint
Every store that sells this shade · prices as last checked
Sephora$28 less (50%)Matches: Very close colourSame medium coverageBoth claim a skin-like finish
Differences: Neutral rather than olive undertoneRadiant rather than natural finishNot marketed for normal/sensitive skin
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Neutral rather than olive undertone · Radiant rather than natural finish · Not marketed for normal/sensitive skin
Retailer shade note: caramel - brown skin with neutral undertones
Medium confidence· Digital match
LYS Beauty Triple Fix Blurring and Hydrating Skin Tint Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beauty$40 less (71%)Matches: Very close colourSame medium coverageBoth claim a skin-like finish
Differences: Neutral rather than olive undertoneMatte rather than natural finishNo long-wear claim
Very close colour · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than olive undertone · Matte rather than natural finish · No long-wear claim
Medium confidence· Digital match
Ulta Beauty Collection Complexion Crush Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta BeautyUlta Beauty(product price)$40 less (71%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Warm rather than olive undertoneNo skin-like finish claimedNo long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Warm rather than olive undertone · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel
Medium confidence· Digital match
Ulta Beauty Collection Moisturizing Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyWalmart$43.02 less (77%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than olive undertoneNo skin-like finish claimedNo long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than olive undertone · No skin-like finish claimed · No long-wear claim · Not marketed for normal/dry skin
Medium confidence· Digital match
Maybelline Instant Age Rewind Eraser Treatment Foundation
Every store that sells this shade · prices as last checked
Walmart$12.98View at WalmartWalgreens$17.99View at WalgreensSephoraCosts $2 moreMatches: Very close colourSame medium coverageBoth claim long-wearing
Differences: Neutral rather than olive undertoneMatte rather than natural finishNo skin-like finish claimed
Very close colour · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than olive undertone · Matte rather than natural finish · No skin-like finish claimed · Not marketed for dry/sensitive skin · Contains listed fragrance
Retailer shade note: Dark, warm neutral undertones
Medium confidence· Digital match
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautyUlta Beauty$46 less (82%)Matches: Very close colourBoth claim long-wearing
Differences: Radiant rather than natural finishFull rather than medium coverageNo skin-like finish claimed
Very close colour · Radiant · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Radiant rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance
Medium confidence· Digital match
L.A. Girl Pro Coverage Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$10View at Ulta BeautyUlta Beauty(product price)Costs $7 moreMatches: Very close colourBoth claim long-wearingClaims transfer resistance
Differences: Luminous rather than natural finishFull rather than medium coverageNo skin-like finish claimed
Very close colour · Luminous · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Luminous rather than natural finish · Full rather than medium coverage · No skin-like finish claimed
Medium confidence· Digital match
Lancôme Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27
Every store that sells this shade · prices as last checked
Macy's$63View at Macy'sUlta Beautyfrom $63 · product priceView at Ulta BeautyWalmart$43.02 less (77%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than olive undertoneNo skin-like finish claimedNo long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than olive undertone · No skin-like finish claimed · No long-wear claim · Not marketed for normal/dry skin
Medium confidence· Digital match
Maybelline Instant Age Rewind Eraser Treatment Foundation
Every store that sells this shade · prices as last checked
Walmart$12.98View at WalmartWalgreens$17.99View at WalgreensUlta Beauty$45.61 less (81%)Matches: Very close colourSame natural finishClaims a blurring effect
Differences: Warm rather than olive undertoneFull rather than medium coverageNo skin-like finish claimed
Very close colour · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Warm rather than olive undertone · Full rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel
Medium confidence· Digital match
J.Cat Beauty Aquasurance Compact Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$10.39View at Ulta BeautyUlta Beauty$36.40 less (65%)Matches: Very close colourClaims not settling into linesBoth claim a lightweight feel
Differences: Warm rather than olive undertoneMatte rather than natural finishLight rather than medium coverage
Very close colour · Matte · Light coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Warm rather than olive undertone · Matte rather than natural finish · Light rather than medium coverage · No skin-like finish claimed · No long-wear claim
Retailer shade note: rich tan w/warm peach undertones
Medium confidence· Digital match
Well People Bio Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$19.60View at Ulta BeautySephora$17 less (30%)Matches: Near-identical swatch colourClaims a blurring effectClaims not settling into lines
Differences: Warm rather than olive undertoneMatte rather than natural finishFull rather than medium coverage
Looks identical · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Warm rather than olive undertone · Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin
Retailer shade note: deep rich brown with golden undertone for deep dark skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)$17 less (30%)Matches: Very close colourSame medium coverageClaims a blurring effect
Differences: Warm rather than olive undertoneMatte rather than natural finishNo skin-like finish claimed
Very close colour · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Warm rather than olive undertone · Matte rather than natural finish · No skin-like finish claimed · No long-wear claim · Not marketed for normal/sensitive skin · Contains drying alcohol
Medium confidence· Digital match
Clinique Acne Solutions Liquid Makeup Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephora$16 less (29%)Matches: Very close colourBoth claim long-wearingClaims not settling into lines
Differences: Neutral rather than olive undertoneMatte rather than natural finishFull rather than medium coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than olive undertone · Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for dry/sensitive skin · Contains listed fragrance
Retailer shade note: warm neutral
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraShowing 12 of 28 matches
The closest shade to ILIA True Skin Serum Foundation Iona SF10.25 (Medium tan · Olive · warm olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
11
$42
445
$30
Deep 1
$22
405 Toffee
$15.99
34.5 Rich Golden
$30
045 Tan
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Jane Iredale Beyond Matte Liquid Foundation in M12, against ILIA True Skin Serum Foundation in Iona SF10.25. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Jane Iredale Beyond Matte Liquid Foundation in M12.
6 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.
Haus Labs Triclone Skin Tech Medium Coverage Foundation in 370 Medium, against ILIA True Skin Serum Foundation in Iona SF10.25. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Haus Labs Triclone Skin Tech Medium Coverage Foundation in 370 Medium.
8 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.
Jane Iredale Beyond Matte Liquid Foundation M12
Ulta BeautyYour shade $56 at Sephora
Haus Labs Triclone Skin Tech Medium Coverage Foundation 370 Medium
SephoraYour shade $56 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
