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True Skin Serum Foundation Iona SF10.25 dupes and alternatives ILIA

Medium tan · Olive · warm olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free7No drying alcohol8Vegan2Cruelty-free2Oil-free0With SPF0Mineral3

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Only showing matches without dimethicone.

  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: Glossier Stretch Fluid Foundation for Buildable Coverage Medium Tan 4

The equivalent shade and the most similar foundation overall.

Your shade
ILIA
Iona SF10.25Change shade
Depth and undertone: Medium tan · Olive · warm olive
Finish and coverage: Natural · Medium coverage
The match
Glossier
Medium Tan 4
Depth and undertone: Medium tan · Warm · peach
Finish and coverage: Natural · Medium coverage
Overall match
87out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
100
Wear (Wear & performance)
68
Skin (Skin suitability)
33
Shade match
91out of 100
Colour
94
Depth
98
Undertone
80
Medium confidence· Digital matchWhy it matches
Best price
$34SephoraSephora
$22 less (39%)

Your shade $56 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Well People

    Skinforia Serum Foundation

    26 Medium Warm
    Shade match 78
    $30TargetTarget$26 less (46%)

    Matches: Same natural finishBoth claim a skin-like finishBoth claim long-wearing

    Differences: Slightly lighterWarm rather than olive undertoneBuildable rather than medium coverage

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    100
    Skin suitability
    56

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly lighter · Warm rather than olive undertone · Buildable rather than medium coverage · Not marketed for sensitive skin

    Low confidence· Digital match

    View match
  2. #3 · Kryolan Professional Makeup

    Natural Fluid Foundation

    NY 6
    Shade match 90
    $51.50Ulta BeautyUlta Beauty(product price)$4.50 less (8%)

    Matches: Very close colourSame natural finishBoth claim a skin-like finish

    Differences: Warm rather than olive undertoneLight rather than medium coverageNo long-wear claim

    Score details
    Shade match
    90
    Finish & visual result
    93
    Wear & performance
    60
    Skin suitability
    84

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Warm rather than olive undertone · Light rather than medium coverage · No long-wear claim

    Retailer shade note: Yellow

    Medium confidence· Digital match

    View match
  3. #4 · Lancôme

    Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    440 Bisque (C)
    Shade match 88
    $53Ulta BeautyUlta Beauty(product price)$3 less (5%)

    Matches: Very close colourSame medium coverageClaims a blurring effect

    Differences: Matte rather than natural finishNo skin-like finish claimedContains listed fragrance

    Score details
    Shade match
    88
    Finish & visual result
    64
    Wear & performance
    82
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed · Contains listed fragrance

    Medium confidence· Digital match

    View match
  4. #5 · Revolution Beauty

    Superdewy Cushion Foundation

    Tan Warm
    Shade match 89
    $14Ulta BeautyUlta Beauty(product price)$42 less (75%)

    Matches: Very close colourBoth claim a skin-like finishBoth claim a lightweight feel

    Differences: Warm rather than olive undertoneRadiant rather than natural finishLight rather than medium coverage

    Score details
    Shade match
    89
    Finish & visual result
    75
    Wear & performance
    60
    Skin suitability
    84

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Warm rather than olive undertone · Radiant rather than natural finish · Light rather than medium coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  5. #6 · L'Oréal Paris

    Lumi Le Glow Skin Tint

    220 Warm
    Shade match 89
    $16.99Ulta BeautyUlta Beauty$39.01 less (70%)

    Matches: Very close colourBoth claim a skin-like finishClaims a blurring effect

    Differences: Warm rather than olive undertoneRadiant rather than natural finishLight rather than medium coverage

    Score details
    Shade match
    89
    Finish & visual result
    70
    Wear & performance
    60
    Skin suitability
    84

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Warm rather than olive undertone · Radiant rather than natural finish · Light rather than medium coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  6. #7 · LYS Beauty

    Triple Fix Blurring and Hydrating Skin Tint Foundation Stick

    DN3
    Shade match 85
    $28SephoraSephora$28 less (50%)

    Matches: Very close colourSame medium coverageBoth claim a skin-like finish

    Differences: Neutral rather than olive undertoneRadiant rather than natural finishNot marketed for normal/sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    76
    Wear & performance
    82
    Skin suitability
    28

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than olive undertone · Radiant rather than natural finish · Not marketed for normal/sensitive skin

    Retailer shade note: caramel - brown skin with neutral undertones

    Medium confidence· Digital match

    View match
  7. #8 · Well People

    Bio Powder Foundation

    9W
    Shade match 89
    $19.60$28Ulta BeautyUlta Beauty$36.40 less (65%)

    Matches: Very close colourClaims not settling into linesBoth claim a lightweight feel

    Differences: Warm rather than olive undertoneMatte rather than natural finishLight rather than medium coverage

    Score details
    Shade match
    89
    Finish & visual result
    61
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Matte · Light coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Warm rather than olive undertone · Matte rather than natural finish · Light rather than medium coverage · No skin-like finish claimed · No long-wear claim

    Retailer shade note: rich tan w/warm peach undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to ILIA True Skin Serum Foundation Iona SF10.25 (Medium tan · Olive · warm olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    11

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 11

    • Very close colour
    • Medium tan · Olive · neutral olive undertone

    $42

    SephoraView at Sephora
  2. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    445

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 445

    • Close colour
    • Tan · Olive · warm olive undertone

    $30

    SephoraView at Sephora
  3. Glossier Stretch Concealer for Dewy Buildable Coverage

    Deep 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Deep 1

    • Very close colour
    • Tan · Warm · golden undertone

    $22

    SephoraView at Sephora
  4. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    405 Toffee

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 405 Toffee

    • Very close colour
    • Medium tan

    $15.99

    Ulta BeautyView at Ulta Beauty
  5. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    34.5 Rich Golden

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 34.5 Rich Golden

    • Close colour
    • Medium tan · Warm undertone

    $30

    Ulta BeautyView at Ulta Beauty
  6. Maybelline Fit Me Natural Finish Concealer

    045 Tan

    Maybelline Fit Me Natural Finish Concealer, shade 045 Tan

    • Close colour
    • Medium tan

    $10.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Glossier Stretch Fluid Foundation for Buildable Coverage in Medium Tan 4, against ILIA True Skin Serum Foundation in Iona SF10.25. Every attribute compared, with its share of the score.

ComparedYour shadeIona SF10.25Closest matchMedium Tan 4Score
Shade match55% of overall91
Colour94#c5824f#c48652Very close colourColour difference 1.6 (0 is identical)
Depth98Medium tanMedium tanSameDepth difference: 1.3
Retailer descriptionVery deepNot statedNo depth word in one descriptionNot compared
Undertone80Olive · warm oliveWarm · peachSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall33
Skin type33Normal, dry, sensitiveSensitiveBoth marketed for sensitive skin
Overall match 87/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Glossier Stretch Fluid Foundation for Buildable Coverage in Medium Tan 4.

Same or better

  • $22 less
  • Very close colour
  • Same natural finish
  • Same medium coverage
  • Both claim a skin-like finish
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Warm rather than olive undertone
  • Not marketed for normal/dry skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Basehigh siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth unknown-based; silicone high vs none
View full match

Where to buy Medium Tan 4

Best price
$34SephoraSephora
$22 less (39%)

Your shade $56 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.