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True Skin Serum Foundation Bimini SF14 dupes and alternatives ILIA

Very deep · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: NARS Pure Radiant Tinted Moisturizer SPF 30 Granada

The equivalent shade: scored on colour, depth and undertone only.

Shade match
99out of 100
Colour
99
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$50Ulta BeautyUlta Beauty
$6 less (11%)

Your shade $56 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25 Deep Golden

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
92out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
79
Wear (Wear & performance)
100
Skin (Skin suitability)
84
Match price
$41Ulta BeautyUlta Beauty
$15 less (27%)

Your shade $56 at Sephora · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Tarte

    Timeless Hydrating Foundation

    60H Mahogany Honey
    Shade match 96
    $42Ulta BeautyUlta Beauty(product price)$14 less (25%)

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Buildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    96
    Finish & visual result
    79
    Wear & performance
    80
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Buildable rather than medium coverage · No skin-like finish claimed

    Medium confidence· Digital match

    View match
  2. #4 · Hourglass

    Ambient Soft Glow Foundation

    16
    Shade match 96
    $60SephoraSephoraCosts $4 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: No skin-like finish claimed

    Score details
    Shade match
    96
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: No skin-like finish claimed

    Retailer shade note: deep with warm undertones

    Medium confidence· Digital match

    View match
  3. Shade match 96
    $38SephoraSephora$18 less (32%)

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: No skin-like finish claimedNot marketed for dry/sensitive skin

    Score details
    Shade match
    96
    Finish & visual result
    86
    Wear & performance
    82
    Skin suitability
    28

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: No skin-like finish claimed · Not marketed for dry/sensitive skin

    Retailer shade note: rich (warm)

    Medium confidence· Digital match

    View match
  4. Shade match 96
    $47SephoraSephora$9 less (16%)

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Full rather than medium coverageNot marketed for normal/dry skinContains drying alcohol

    Score details
    Shade match
    96
    Finish & visual result
    85
    Wear & performance
    80
    Skin suitability
    28

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Full rather than medium coverage · Not marketed for normal/dry skin · Contains drying alcohol

    Retailer shade note: ultra deep with deep-warm undertones

    High confidence· Digital match

    View match
  5. #7 · Tarte

    Timeless Hydrating Foundation

    57H Rich Honey
    Shade match 93
    $42Ulta BeautyUlta Beauty$14 less (25%)

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Buildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    93
    Finish & visual result
    79
    Wear & performance
    80
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Buildable rather than medium coverage · No skin-like finish claimed

    Medium confidence· Digital match

    View match
  6. Shade match 94
    $47SephoraSephora$9 less (16%)

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Full rather than medium coverageNot marketed for normal/dry skinContains drying alcohol

    Score details
    Shade match
    94
    Finish & visual result
    85
    Wear & performance
    80
    Skin suitability
    28

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Full rather than medium coverage · Not marketed for normal/dry skin · Contains drying alcohol

    Retailer shade note: ultra deep with warm undertones

    High confidence· Digital match

    View match
  7. #9 · Smashbox

    Halo Healthy Glow Tinted Moisturizer SPF 25

    Deep Rich Neutral
    Shade match 86
    $41Ulta BeautyUlta Beauty(product price)$15 less (27%)

    Matches: Very close colourSame natural finishBoth claim long-wearing

    Differences: Neutral rather than warm undertoneLight rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    100
    Skin suitability
    84

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · Light rather than medium coverage · No skin-like finish claimed

    Retailer shade note: deep-rich with a neutral undertone

    Medium confidence· Digital match

    View match
  8. #10 · Makeup By Mario

    SurrealSkin Luminous Hydrating Foundation

    26N
    Shade match 87
    $48SephoraSephora$8 less (14%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than warm undertoneNo skin-like finish claimedNot marketed for sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    86
    Wear & performance
    85
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 31% ingredient overlap

    Differences: Neutral rather than warm undertone · No skin-like finish claimed · Not marketed for sensitive skin

    Retailer shade note: dark with neutral undertone

    Medium confidence· Digital match

    View match
  9. #11 · PÜR

    4-in-1 Pressed Mineral Makeup SPF 15

    Deeper DPP1
    Shade match 93
    $34Ulta BeautyUlta Beauty(product price)$22 less (39%)

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: No skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    93
    Finish & visual result
    86
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: No skin-like finish claimed · No long-wear claim

    Retailer shade note: brown with golden undertones

    Medium confidence· Digital match

    View match
  10. Shade match 83
    $40SephoraSephora$16 less (29%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly deeperOlive rather than warm undertoneNo long-wear claim

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    90

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Olive rather than warm undertone · No long-wear claim

    Retailer shade note: deep skin tones with olive undertones

    Medium confidence· Digital match

    View match
  11. #13 · Ogee

    Complexion Perfecting Serum Foundation

    Sequoia 13.00C
    Shade match 88
    $49Ulta BeautyUlta Beauty(product price)$7 less (13%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: No long-wear claimNot marketed for normal/dry skin

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    33

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: No long-wear claim · Not marketed for normal/dry skin

    Retailer shade note: deep auburn, copper undertones

    Medium confidence· Digital match

    View match
  12. Shade match 95
    $14.95Ulta BeautyUlta Beauty$41.05 less (73%)

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Light rather than medium coverageNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    95
    Finish & visual result
    73
    Wear & performance
    60
    Skin suitability
    84

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Light rather than medium coverage · No skin-like finish claimed · No long-wear claim

    Retailer shade note: dark with warm undertones

    Medium confidence· Digital match

    View match
  13. #15 · L'Oréal Paris

    True Match Super-Blendable Foundation

    N10 Neutral Deep
    Shade match 87
    $13.99Ulta BeautyUlta Beauty(product price)$42.01 less (75%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than warm undertoneNo long-wear claimDoes not claim a lightweight feel

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than warm undertone · No long-wear claim · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  14. #16 · Tower 28 Beauty

    SunnyDays Skin Tint

    60 Third St.
    Shade match 85
    $32SephoraSephora$24 less (43%)

    Matches: Very close colourSame natural finishBoth claim a skin-like finish

    Differences: Neutral rather than warm undertoneLight rather than medium coverageNo long-wear claim

    Score details
    Shade match
    85
    Finish & visual result
    93
    Wear & performance
    55
    Skin suitability
    100

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than warm undertone · Light rather than medium coverage · No long-wear claim

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  15. Shade match 86
    $50SephoraSephora$6 less (11%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than warm undertoneNo skin-like finish claimedNot marketed for dry skin

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than warm undertone · No skin-like finish claimed · Not marketed for dry skin

    Retailer shade note: Very deep with neutral undertones

    Medium confidence· Digital match

    View match
  16. #18 · Tarte

    Babassu Foundcealer Dewy Foundation SPF 20

    58S Rich Sand
    Shade match 92
    $42Ulta BeautyUlta Beauty(product price)$14 less (25%)

    Matches: Very close colourSame warm undertoneClaims not settling into lines

    Differences: Radiant rather than natural finishBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    92
    Finish & visual result
    68
    Wear & performance
    68
    Skin suitability
    84

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Radiant rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed

    Retailer shade note: deeper skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  17. #19 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    37N Brilliant
    Shade match 88
    $47SephoraSephora$9 less (16%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than warm undertoneNo skin-like finish claimedNot marketed for dry/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    80
    Skin suitability
    28

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than warm undertone · No skin-like finish claimed · Not marketed for dry/sensitive skin

    Retailer shade note: rich neutral

    Medium confidence· Digital match

    View match
  18. #20 · Juvia's Place

    I Am My Skin Hydra-Tint Foundation Stick

    6 Namibia
    Shade match 85
    $20Ulta BeautyUlta Beauty(product price)$36 less (64%)

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    85
    Finish & visual result
    73
    Wear & performance
    100
    Skin suitability
    30

    Very close colour · Natural · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than warm undertone · Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin

    Retailer shade note: balanced deep brown with a soft golden shift

    Medium confidence· Digital match

    View match
  19. #21 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    420 Deep Neutral
    Shade match 86
    $18.99Ulta BeautyUlta Beauty(product price)$37.01 less (66%)

    Matches: Very close colourSame medium coverageBoth claim a skin-like finish

    Differences: Neutral rather than warm undertoneMatte rather than natural finishContains drying alcohol

    Score details
    Shade match
    86
    Finish & visual result
    82
    Wear & performance
    61
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than natural finish · Contains drying alcohol

    Medium confidence· Digital match

    View match
  20. #22 · Naked Sundays

    BeautyScreen Peptide Foundation Tint SPF 50

    Shade 10
    Shade match 78
    $38Ulta BeautyUlta Beauty(product price)$18 less (32%)

    Matches: Very close colourBoth claim a skin-like finishBoth claim a lightweight feel

    Differences: Slightly deeperSlightly cooler undertoneLight-medium rather than medium coverage

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    84

    Very close colour · Light-medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Light-medium rather than medium coverage · No long-wear claim

    Retailer shade note: deep

    Medium confidence· Digital match

    View match
  21. Shade match 74
    $52SephoraSephora$4 less (7%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly cooler undertoneNo skin-like finish claimedContains drying alcohol

    Score details
    Shade match
    74
    Finish & visual result
    79
    Wear & performance
    100
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly cooler undertone · No skin-like finish claimed · Contains drying alcohol

    Retailer shade note: with rosy undertones

    Medium confidence· Digital match

    View match
  22. Shade match 85
    $42.50Ulta BeautyUlta Beauty$13.50 less (24%)

    Matches: Very close colourBoth claim a skin-like finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    85
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than natural finish · Full rather than medium coverage

    Retailer shade note: for very deep skin with neutral bronze undertones

    Medium confidence· Digital match

    View match
  23. Shade match 79
    $41Ulta BeautyUlta Beauty(product price)$15 less (27%)

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Slightly cooler undertone

    Score details
    Shade match
    79
    Finish & visual result
    91
    Wear & performance
    68
    Skin suitability
    84

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly cooler undertone

    Retailer shade note: deep cool

    Medium confidence· Digital match

    View match
  24. Shade match 92
    $53SephoraSephora$3 less (5%)

    Matches: Very close colourSame warm undertoneBoth claim a skin-like finish

    Differences: Matte rather than natural finishFull rather than medium coverageNot marketed for dry skin

    Score details
    Shade match
    92
    Finish & visual result
    70
    Wear & performance
    61
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: Deep with Peachy Undertones

    High confidence· Digital match

    View match
  25. #27 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    39N Winner
    Shade match 86
    $47SephoraSephora$9 less (16%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than warm undertoneNo skin-like finish claimedNot marketed for dry/sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    80
    Skin suitability
    28

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than warm undertone · No skin-like finish claimed · Not marketed for dry/sensitive skin

    Retailer shade note: rich neutral

    Medium confidence· Digital match

    View match
  26. #28 · Doll 10

    Doll Skin Genius Serum Skin Tint

    Deep/Rich
    Shade match 86
    $46Ulta BeautyUlta Beauty$10 less (18%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than warm undertoneNo long-wear claimNot marketed for normal/sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    91
    Wear & performance
    54
    Skin suitability
    33

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · No long-wear claim · Not marketed for normal/sensitive skin

    Retailer shade note: Rich with neutral red undertones

    Medium confidence· Digital match

    View match
  27. Shade match 89
    $14.50Ulta BeautyUlta Beauty(product price)$41.50 less (74%)

    Matches: Very close colourClaims a blurring effectBoth claim long-wearing

    Differences: Matte rather than natural finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    89
    Finish & visual result
    58
    Wear & performance
    80
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel

    Retailer shade note: deep shade

    Medium confidence· Digital match

    View match
  28. Shade match 86
    $14.95Ulta BeautyUlta Beauty$41.05 less (73%)

    Matches: Very close colourSame medium coverageBoth claim long-wearing

    Differences: Matte rather than natural finishNo skin-like finish claimedDoes not claim a lightweight feel

    Score details
    Shade match
    86
    Finish & visual result
    68
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for dry skin

    Medium confidence· Digital match

    View match
  29. #31 · ILIA

    Super Serum Skin Tint SPF 40

    Perissa ST17.5
    Shade match 97
    $48SephoraSephora$8 less (14%)

    Matches: Near-identical swatch colourSame warm undertoneClaims a blurring effect

    Differences: Radiant rather than natural finishLight rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    97
    Finish & visual result
    58
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Radiant rather than natural finish · Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel

    Retailer shade note: Extra deep with golden undertones

    Medium confidence· Digital match

    View match
  30. #32 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    36 Warm Rich
    Shade match 97
    $14.97WalmartWalmart$41.03 less (73%)

    Matches: Near-identical swatch colourSame warm undertone

    Differences: Matte rather than natural finishBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    97
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    28

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel · Not marketed for dry/sensitive skin

    Medium confidence· Digital match

    View match
  31. #33 · R.E.M. Beauty

    Sweetener Foundation

    rich 2 w
    Shade match 98
    $35Ulta BeautyUlta Beauty(product price)$21 less (38%)

    Matches: Near-identical swatch colourSame warm undertoneClaims a blurring effect

    Differences: Matte rather than natural finishBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    98
    Finish & visual result
    64
    Wear & performance
    40
    Skin suitability
    0

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel · Not marketed for normal/dry/sensitive skin

    Retailer shade note: rich with warm red undertones

    Medium confidence· Digital match

    View match

Showing 12 of 31 matches

Looking for a concealer in your shade?

The closest shade to ILIA True Skin Serum Foundation Bimini SF14 (Very deep · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    7W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 7W

    • Very close colour
    • Very deep · Warm · golden undertone

    $38

  2. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Chai

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Chai

    • Very close colour
    • Very deep · Warm · golden undertone

    $36

  3. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    15.5 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 15.5 Deep

    • Very close colour
    • Deep · Neutral · neutral golden undertone

    $36

  4. NARS Soft Matte Complete Concealer

    Cacao

    NARS Soft Matte Complete Concealer, shade Cacao

    • Very close colour
    • Deep · Warm undertone

    $36

  5. CoverGirl TruBlend Undercover Concealer

    Deep Golden

    CoverGirl TruBlend Undercover Concealer, shade Deep Golden

    • Close colour
    • Very deep · Warm · golden undertone

    $12.99

  6. Tarte Shape Tape Full Coverage Matte Concealer

    57H rich honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 57H rich honey

    • Close colour
    • Very deep · Warm · peach undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

NARS Pure Radiant Tinted Moisturizer SPF 30 in Granada, against ILIA True Skin Serum Foundation in Bimini SF14. Every attribute compared, with its share of the score.

ComparedYour shadeBimini SF14Closest shade matchGranadaScore
Shade match55% of overall99
Colour99#754530#754632Looks identicalColour difference 0.5 (0 is identical)
Depth99Very deepVery deepSameDepth difference: 0.4
Retailer descriptionVery deepDeepSome differenceRetailer descriptions one depth band apart
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared79
Finish100NaturalNaturalSameSame natural finish
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall67
Skin type67Normal, dry, sensitiveDry, normalBoth marketed for normal/​dry skin
Overall match 87/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Pure Radiant Tinted Moisturizer SPF 30 in Granada.

Same or better

  • $6 less
  • Near-identical swatch colour
  • Same warm undertone
  • Same natural finish
  • Light rather than medium coverage
  • Both claim a lightweight feel
  • Adds SPF 30

Different

  • No skin-like finish claimed
  • No long-wear claim
  • Not marketed for sensitive skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Basehigh siliconeSilicone-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedSPF 30
OverlapUnknown-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25 in Deep Golden, against ILIA True Skin Serum Foundation in Bimini SF14. Every attribute compared, with its share of the score.

ComparedYour shadeBimini SF14Closest overall alternativeDeep GoldenScore
Shade match55% of overall96
Colour94#754530#70432cVery close colourColour difference 1.6 (0 is identical)
Depth97Very deepVery deepSameDepth difference: 1.8
Retailer descriptionVery deepDeepSome differenceRetailer descriptions one depth band apart
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared79
Finish100NaturalNaturalSameSame natural finish
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​sensitive skin
Overall match 92/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25 in Deep Golden.

Same or better

  • $15 less
  • Very close colour
  • Same warm undertone
  • Same natural finish
  • Light rather than medium coverage
  • Both claim long-wearing
  • Both claim a lightweight feel
  • Adds SPF 25

Different

  • No skin-like finish claimed

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Basehigh siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 25
OverlapUnknown-based vs water-based; silicone high vs high

Where to buy

Closest shade match

NARS Pure Radiant Tinted Moisturizer SPF 30 Granada

Match price
$50Ulta BeautyUlta Beauty
$6 less (11%)

Your shade $56 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25 Deep Golden

Match price
$41Ulta BeautyUlta Beauty
$15 less (27%)

Your shade $56 at Sephora · product price; shade not separately priced

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.