True Skin Serum Foundation Montserrat SF10 dupes and alternatives ILIA
4.2 (2,657)·Medium tan · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same neutral undertone
Differences: Matte rather than natural finish· Buildable rather than medium coverage· No skin-like finish claimed
Score details
Shade match
97
Finish & visual result
68
Wear & performance
40
Skin suitability
28
Looks identical · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel · Not marketed for dry/sensitive skin
Matches: Very close colour· Both claim long-wearing
Differences: Radiant rather than natural finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
86
Finish & visual result
61
Wear & performance
80
Skin suitability
56
Very close colour · Radiant · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Radiant rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance
Matches: Near-identical swatch colour· Same medium coverage· Adds SPF 45
Differences: Slightly warmer undertone· Radiant rather than natural finish· No skin-like finish claimed
Score details
Shade match
90
Finish & visual result
68
Wear & performance
40
Skin suitability
60
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than natural finish · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: deep with warm golden undertones
Matches: Near-identical swatch colour· Claims a blurring effect· Claims not settling into lines
Differences: Slightly cooler undertone· Matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
90
Finish & visual result
58
Wear & performance
63
Skin suitability
28
Looks identical · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin
Retailer shade note: auburn with red undertones for dark skin
Matches: Very close colour· Both claim a lightweight feel
Differences: Slightly warmer undertone· Radiant rather than natural finish· Light rather than medium coverage
Score details
Shade match
86
Finish & visual result
61
Wear & performance
60
Skin suitability
60
Very close colour · Radiant · Light coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than natural finish · Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: for deep tan skin with golden undertones
Matches: Very close colour· Claims a blurring effect· Claims not settling into lines
Differences: Olive rather than neutral undertone· Matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
87
Finish & visual result
58
Wear & performance
63
Skin suitability
28
Very close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Olive rather than neutral undertone · Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin
Retailer shade note: deep olive with golden undertone for medium to dark skin
Matches: Very close colour· Claims transfer resistance· Claims not settling into lines
Differences: Slightly warmer undertone· Matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
86
Finish & visual result
61
Wear & performance
58
Skin suitability
30
Very close colour · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin
The closest shade to ILIA True Skin Serum Foundation Montserrat SF10 (Medium tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Hung Vanngo Beauty Red Carpet Skin Luminous Longwear Serum Foundation in 14, against ILIA True Skin Serum Foundation in Montserrat SF10. Every attribute compared, with its share of the score.
ComparedYour shadeMontserrat SF10Closest match14How they compareScore
Shade match55% of overall99
Colour60%99#c37f55#c37e55Looks identicalColour difference 0.5 (0 is identical)
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared100
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, dry, sensitiveNormal, dry, combinationBoth marketed for normal/dry skin
Overall match 92/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$14 less (25%)
