Beautler.Your beauty butler

True Skin Serum Foundation Montserrat SF10 dupes and alternatives ILIA

Medium tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 1 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free8No drying alcohol9Vegan3Cruelty-free4Oil-free0With SPF1Mineral2

Avoid an ingredient

Sort

11 of 30

Only showing matches with medium coverage.

Closest shade matchClosest overall alternative: Hung Vanngo Beauty Red Carpet Skin Luminous Longwear Serum Foundation 14

The equivalent shade and the most similar foundation overall.

Your shade
ILIA
Montserrat SF10Change shade
Depth and undertone: Medium tan · Neutral
Finish and coverage: Natural · Medium coverage
The match
Hung Vanngo Beauty
14
Depth and undertone: Medium tan · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
92out of 100
Shade (Shade match)
99
Finish (Finish & visual result)
79
Wear (Wear & performance)
100
Skin (Skin suitability)
60
Shade match
99out of 100
Colour
99
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$46SephoraSephora
$10 less (18%)

Your shade $56 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Maybelline

    Fit Me Matte + Poreless Foundation

    Classic Tan 335
    Shade match 95
    $11.99Ulta BeautyUlta Beauty$44.01 less (79%)

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Matte rather than natural finishNo skin-like finish claimedNot marketed for dry/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    68
    Wear & performance
    80
    Skin suitability
    30

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed · Not marketed for dry/sensitive skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  2. #3 · L'Oréal Paris

    True Match Super-Blendable Foundation

    W8 Warm Medium Deep
    Shade match 87
    $13.99Ulta BeautyUlta Beauty(product price)$42.01 less (75%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneNo long-wear claimDoes not claim a lightweight feel

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly warmer undertone · No long-wear claim · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  3. #4 · Maybelline

    Fit Me Matte + Poreless Foundation

    Cappuccino 340
    Shade match 94
    $11.99Ulta BeautyUlta Beauty(product price)$44.01 less (79%)

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Matte rather than natural finishNo skin-like finish claimedNot marketed for dry/sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    68
    Wear & performance
    80
    Skin suitability
    30

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed · Not marketed for dry/sensitive skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  4. #5 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Tan Neutral
    Shade match 94
    $16Ulta BeautyUlta Beauty(product price)$40 less (71%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: No skin-like finish claimedNo long-wear claimDoes not claim a lightweight feel

    Score details
    Shade match
    94
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  5. #6 · L'Oréal Paris

    True Match Super-Blendable Foundation

    C6 Cool Medium
    Shade match 84
    $13.99Ulta BeautyUlta Beauty(product price)$42.01 less (75%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly cooler undertoneNo long-wear claimDoes not claim a lightweight feel

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly cooler undertone · No long-wear claim · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  6. #7 · Lancôme

    Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    440 Bisque (C)
    Shade match 86
    $53Ulta BeautyUlta Beauty(product price)$3 less (5%)

    Matches: Very close colourSame medium coverageClaims a blurring effect

    Differences: Matte rather than natural finishNo skin-like finish claimedContains listed fragrance

    Score details
    Shade match
    86
    Finish & visual result
    64
    Wear & performance
    82
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed · Contains listed fragrance

    Medium confidence· Digital match

    View match
  7. #8 · Lancôme

    Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    460 Suede (C)
    Shade match 86
    $53Ulta BeautyUlta Beauty(product price)$3 less (5%)

    Matches: Very close colourSame medium coverageClaims a blurring effect

    Differences: Matte rather than natural finishNo skin-like finish claimedContains listed fragrance

    Score details
    Shade match
    86
    Finish & visual result
    64
    Wear & performance
    82
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed · Contains listed fragrance

    Medium confidence· Digital match

    View match
  8. #9 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    35 Medium Deep Cool
    Shade match 86
    $38SephoraSephora$18 less (32%)

    Matches: Very close colourSame medium coverageBoth claim a skin-like finish

    Differences: Slightly cooler undertoneMatte rather than natural finishNot marketed for dry skin

    Score details
    Shade match
    86
    Finish & visual result
    76
    Wear & performance
    63
    Skin suitability
    56

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish · Not marketed for dry skin

    Retailer shade note: cool rose

    Medium confidence· Digital match

    View match
  9. #10 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Tan Warm
    Shade match 85
    $16Ulta BeautyUlta Beauty(product price)$40 less (71%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    85
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  10. #11 · Estée Lauder

    Futurist Hydra Rescue Moisturizing Foundation SPF 45

    5W1 Bronze
    Shade match 90
    $55SephoraSephora$1 less (2%)

    Matches: Near-identical swatch colourSame medium coverageAdds SPF 45

    Differences: Slightly warmer undertoneRadiant rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    90
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than natural finish · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: deep with warm golden undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to ILIA True Skin Serum Foundation Montserrat SF10 (Medium tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Crumble 7.1 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Crumble 7.1 Neutral

    • Very close colour
    • Medium tan · Neutral undertone

    $31

    SephoraView at Sephora
  2. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Caramel

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Caramel

    • Close colour
    • Medium tan · Neutral undertone

    $12

    Ulta BeautyView at Ulta Beauty
  3. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    440

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 440

    • Looks identical
    • Medium tan · Warm undertone

    $30

    SephoraView at Sephora
  4. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Teak 9.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Teak 9.5

    • Close colour
    • Tan · Neutral undertone

    $39

    SephoraView at Sephora
  5. Maybelline Fit Me Natural Finish Concealer

    045 Tan

    Maybelline Fit Me Natural Finish Concealer, shade 045 Tan

    • Very close colour
    • Medium tan

    $10.99

    Ulta BeautyView at Ulta Beauty
  6. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    5N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 5N

    • Close colour
    • Tan · Neutral · neutral golden undertone

    $38

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Hung Vanngo Beauty Red Carpet Skin Luminous Longwear Serum Foundation in 14, against ILIA True Skin Serum Foundation in Montserrat SF10. Every attribute compared, with its share of the score.

ComparedYour shadeMontserrat SF10Closest match14Score
Shade match55% of overall99
Colour99#c37f55#c37e55Looks identicalColour difference 0.5 (0 is identical)
Depth99Medium tanMedium tanSameDepth difference: 0.4
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, dry, sensitiveNormal, dry, combinationBoth marketed for normal/​dry skin
Overall match 92/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Hung Vanngo Beauty Red Carpet Skin Luminous Longwear Serum Foundation in 14.

Same or better

  • $10 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Same natural finish
  • Same medium coverage
  • Claims a blurring effect
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • No skin-like finish claimed
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Basehigh siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs silicone-based; silicone high vs high
View full match

Where to buy 14

Best price
$46SephoraSephora
$10 less (18%)

Your shade $56 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.