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True Skin Serum Foundation Flores SF13.5 dupes and alternatives ILIA

Very deep · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Tarte Maracuja Juicy Glow Tint 55H Deep Honey

The equivalent shade: scored on colour, depth and undertone only.

The match
Tarte
55H Deep Honey
Depth and undertone: Deep · Warm · peach
Finish and coverage: Radiant · Medium coverage
Shade match
95out of 100
Colour
93
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$42Ulta BeautyUlta Beauty
$14 less (25%)

Your shade $56 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative: MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick Umber

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
86out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
86
Wear (Wear & performance)
82
Skin (Skin suitability)
28
Best price
$38SephoraSephora
$18 less (32%)

Your shade $56 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Makeup By Mario

    SurrealSkin Luminous Hydrating Foundation

    29.5N
    Shade match 88
    $48SephoraSephora$8 less (14%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than warm undertoneNo skin-like finish claimedNot marketed for sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    86
    Wear & performance
    85
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 31% ingredient overlap

    Differences: Neutral rather than warm undertone · No skin-like finish claimed · Not marketed for sensitive skin

    Retailer shade note: dark deep with neutral undertone

    Medium confidence· Digital match

    View match
  2. #4 · PÜR

    4-in-1 Pressed Mineral Makeup SPF 15

    Deeper DPP1
    Shade match 91
    $34Ulta BeautyUlta Beauty(product price)$22 less (39%)

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: No skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    91
    Finish & visual result
    86
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: No skin-like finish claimed · No long-wear claim

    Retailer shade note: brown with golden undertones

    Medium confidence· Digital match

    View match
  3. #5 · L'Oréal Paris

    True Match Super-Blendable Foundation

    N10 Neutral Deep
    Shade match 86
    $13.99Ulta BeautyUlta Beauty(product price)$42.01 less (75%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than warm undertoneNo long-wear claimDoes not claim a lightweight feel

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than warm undertone · No long-wear claim · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  4. #6 · Ogee

    Complexion Perfecting Serum Foundation

    Sequoia 13.00C
    Shade match 84
    $49Ulta BeautyUlta Beauty(product price)$7 less (13%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: No long-wear claimNot marketed for normal/dry skin

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    33

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: No long-wear claim · Not marketed for normal/dry skin

    Retailer shade note: deep auburn, copper undertones

    Medium confidence· Digital match

    View match
  5. #7 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    420 Deep Neutral
    Shade match 87
    $18.99Ulta BeautyUlta Beauty(product price)$37.01 less (66%)

    Matches: Very close colourSame medium coverageBoth claim a skin-like finish

    Differences: Neutral rather than warm undertoneMatte rather than natural finishContains drying alcohol

    Score details
    Shade match
    87
    Finish & visual result
    82
    Wear & performance
    61
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than natural finish · Contains drying alcohol

    Medium confidence· Digital match

    View match
  6. Shade match 83
    $50SephoraSephora$6 less (11%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than warm undertoneNo skin-like finish claimedNot marketed for dry skin

    Score details
    Shade match
    83
    Finish & visual result
    79
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than warm undertone · No skin-like finish claimed · Not marketed for dry skin

    Retailer shade note: Very deep with neutral undertones

    Medium confidence· Digital match

    View match
  7. #9 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Dark Warm
    Shade match 91
    $16Ulta BeautyUlta Beauty(product price)$40 less (71%)

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: No skin-like finish claimedNo long-wear claimDoes not claim a lightweight feel

    Score details
    Shade match
    91
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  8. Shade match 71
    $52SephoraSephora$4 less (7%)

    Matches: Same natural finishSame medium coverageClaims a blurring effect

    Differences: Slightly cooler undertoneNo skin-like finish claimedContains drying alcohol

    Score details
    Shade match
    71
    Finish & visual result
    79
    Wear & performance
    100
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly cooler undertone · No skin-like finish claimed · Contains drying alcohol

    Retailer shade note: with rosy undertones

    Medium confidence· Digital match

    View match
  9. Shade match 79
    $42Ulta BeautyUlta Beauty(product price)$14 less (25%)

    Matches: Near-identical swatch colourSame medium coverageBoth claim a skin-like finish

    Differences: Slightly cooler undertoneRadiant rather than natural finishContains listed fragrance

    Score details
    Shade match
    79
    Finish & visual result
    76
    Wear & performance
    80
    Skin suitability
    84

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly cooler undertone · Radiant rather than natural finish · Contains listed fragrance

    Retailer shade note: deep with cool undertone

    Medium confidence· Digital match

    View match
  10. #12 · Estée Lauder

    Futurist Hydra Rescue Moisturizing Foundation SPF 45

    7N2 Rich Amber
    Shade match 95
    $55SephoraSephora$1 less (2%)

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Radiant rather than natural finishNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    95
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Radiant rather than natural finish · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: extra deep with warm golden undertones

    Medium confidence· Digital match

    View match
  11. #13 · Range Beauty

    True Intentions Skin-Soothing Hydrating Foundation

    Moon Dust Island
    Shade match 86
    $16.50$33SephoraSephora$39.50 less (71%)

    Matches: Very close colourSame medium coverageBoth claim long-wearing

    Differences: Slightly deeperOlive rather than warm undertoneRadiant rather than natural finish

    Score details
    Shade match
    86
    Finish & visual result
    68
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly deeper · Olive rather than warm undertone · Radiant rather than natural finish · No skin-like finish claimed · Not marketed for normal skin

    Retailer shade note: deep warm olive

    High confidence· Digital match

    View match
  12. #14 · Doll 10

    Doll Skin Genius Serum Skin Tint

    Deep/Rich
    Shade match 82
    $46Ulta BeautyUlta Beauty$10 less (18%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than warm undertoneNo long-wear claimNot marketed for normal/sensitive skin

    Score details
    Shade match
    82
    Finish & visual result
    91
    Wear & performance
    54
    Skin suitability
    33

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · No long-wear claim · Not marketed for normal/sensitive skin

    Retailer shade note: Rich with neutral red undertones

    Medium confidence· Digital match

    View match
  13. Shade match 77
    $50SephoraSephora$6 less (11%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly cooler undertoneNo skin-like finish claimedNot marketed for dry skin

    Score details
    Shade match
    77
    Finish & visual result
    79
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly cooler undertone · No skin-like finish claimed · Not marketed for dry skin

    Retailer shade note: Extra deep with cool undertones

    Medium confidence· Digital match

    View match

Showing 12 of 13 matches

Looking for a concealer in your shade?

The closest shade to ILIA True Skin Serum Foundation Flores SF13.5 (Very deep · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Tarte Shape Tape Full Coverage Matte Concealer

    55W rich warm

    Tarte Shape Tape Full Coverage Matte Concealer, shade 55W rich warm

    • Very close colour
    • Deep · Warm undertone

    $32

  2. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    7W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 7W

    • Very close colour
    • Very deep · Warm · golden undertone

    $38

  3. NARS Soft Matte Complete Concealer

    Cacao

    NARS Soft Matte Complete Concealer, shade Cacao

    • Close colour
    • Deep · Warm undertone

    $36

  4. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6W1

    • Close colour
    • Very deep · Warm undertone

    $34

  5. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    15.5 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 15.5 Deep

    • Close colour
    • Deep · Neutral · neutral golden undertone

    $36

  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Chai

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Chai

    • Close colour
    • Very deep · Warm · golden undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Tarte Maracuja Juicy Glow Tint in 55H Deep Honey, against ILIA True Skin Serum Foundation in Flores SF13.5. Every attribute compared, with its share of the score.

ComparedYour shadeFlores SF13.5Closest shade match55H Deep HoneyScore
Shade match55% of overall95
Colour93#794534#804837Very close colourColour difference 1.7 (0 is identical)
Depth96Very deepDeepCloseDepth difference: 2.6
Retailer descriptionVery deepDeepSome differenceRetailer descriptions one depth band apart
Undertone100Warm · goldenWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall64
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared80
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​sensitive skin
Overall match 85/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Maracuja Juicy Glow Tint in 55H Deep Honey.

Same or better

  • $14 less
  • Very close colour
  • Same warm undertone
  • Same medium coverage
  • Claims a blurring effect
  • Both claim a lightweight feel

Different

  • Radiant finish instead of natural
  • No skin-like finish claimed

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Basehigh siliconeWater-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone high vs moderate

Why the closest overall alternative works

MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Umber, against ILIA True Skin Serum Foundation in Flores SF13.5. Every attribute compared, with its share of the score.

ComparedYour shadeFlores SF13.5Closest overall alternativeUmberScore
Shade match55% of overall93
Colour89#794534#704331Very close colourColour difference 2.4 (0 is identical)
Depth96Very deepVery deepSameDepth difference: 2.6
Retailer descriptionVery deepRich deepSome differenceRetailer descriptions one depth band apart
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared86
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall28
Skin type28Normal, dry, sensitiveNormal, combination, oilyBoth marketed for normal skin
Overall match 86/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Umber.

Same or better

  • $18 less
  • Very close colour
  • Same warm undertone
  • Same natural finish
  • Same medium coverage
  • Both claim long-wearing
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • No skin-like finish claimed
  • Not marketed for dry/sensitive skin

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Basehigh siliconemoderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth unknown-based; silicone high vs moderate

Where to buy

Closest shade match

Tarte Maracuja Juicy Glow Tint 55H Deep Honey

Best price
$42Ulta BeautyUlta Beauty
$14 less (25%)

Your shade $56 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative

MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick Umber

Best price
$38SephoraSephora
$18 less (32%)

Your shade $56 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.