Beautler.Your beauty butler

True Skin Serum Foundation Montserrat SF10 dupes and alternatives ILIA

Medium tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 1 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free11No drying alcohol11Vegan5Cruelty-free6Oil-free0With SPF1Mineral2

Avoid an ingredient

Sort

15 of 30

Only showing matches made for sensitive skin.

  • 1 match has no skin type listed and is not shown.

Closest shade matchClosest overall alternative: Tarte Timeless Hydrating Foundation 44N Tan Neutral

The equivalent shade and the most similar foundation overall.

Your shade
ILIA
Montserrat SF10Change shade
Depth and undertone: Medium tan · Neutral
Finish and coverage: Natural · Medium coverage
The match
Tarte
44N Tan Neutral
Depth and undertone: Medium tan · Neutral
Finish and coverage: Natural · Buildable coverage
Overall match
90out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
79
Wear (Wear & performance)
80
Skin (Skin suitability)
84
Shade match
98out of 100
Colour
98
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$42Ulta BeautyUlta Beauty
$14 less (25%)

Your shade $56 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Maybelline

    Super Stay 24H Skin Tint + Vitamin C

    338
    Shade match 98
    $17.99Ulta BeautyUlta Beauty(product price)$38.01 less (68%)

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim a skin-like finish

    Differences: Radiant rather than natural finishFull rather than medium coverageContains drying alcohol

    Score details
    Shade match
    98
    Finish & visual result
    75
    Wear & performance
    80
    Skin suitability
    84

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Radiant rather than natural finish · Full rather than medium coverage · Contains drying alcohol

    Medium confidence· Digital match

    View match
  2. #3 · J.Cat Beauty

    Perfextion Long Wearing Foundation

    Cappuccino
    Shade match 97
    $3.89$5.99Ulta BeautyUlta Beauty$52.11 less (93%)

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: Full rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    97
    Finish & visual result
    73
    Wear & performance
    72
    Skin suitability
    84

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed

    Medium confidence· Digital match

    View match
  3. #4 · Juvia's Place

    I am Magic Powder Foundation

    Burkina - Tan 3
    Shade match 94
    $20Ulta BeautyUlta Beauty(product price)$36 less (64%)

    Matches: Very close colourSame neutral undertoneBoth claim long-wearing

    Differences: Matte rather than natural finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    94
    Finish & visual result
    61
    Wear & performance
    100
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed

    Medium confidence· Digital match

    View match
  4. #5 · Lawless

    Forget The Filler Skin-Plumping Line-Smoothing Foundation

    18T
    Shade match 88
    $47SephoraSephora$9 less (16%)

    Matches: Near-identical swatch colourSame natural finishBoth claim a skin-like finish

    Differences: Slightly warmer undertoneFull rather than medium coverageNot marketed for normal/dry skin

    Score details
    Shade match
    88
    Finish & visual result
    85
    Wear & performance
    80
    Skin suitability
    28

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · Not marketed for normal/dry skin · Contains drying alcohol

    Retailer shade note: tan deep with warm undertones

    Medium confidence· Digital match

    View match
  5. #6 · L'Oréal Paris

    True Match Super-Blendable Foundation

    W8 Warm Medium Deep
    Shade match 87
    $13.99Ulta BeautyUlta Beauty(product price)$42.01 less (75%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneNo long-wear claimDoes not claim a lightweight feel

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly warmer undertone · No long-wear claim · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  6. #7 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Tan Neutral
    Shade match 94
    $16Ulta BeautyUlta Beauty(product price)$40 less (71%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: No skin-like finish claimedNo long-wear claimDoes not claim a lightweight feel

    Score details
    Shade match
    94
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  7. #8 · L'Oréal Paris

    True Match Super-Blendable Foundation

    C6 Cool Medium
    Shade match 84
    $13.99Ulta BeautyUlta Beauty(product price)$42.01 less (75%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly cooler undertoneNo long-wear claimDoes not claim a lightweight feel

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly cooler undertone · No long-wear claim · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  8. #9 · Lancôme

    Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    440 Bisque (C)
    Shade match 86
    $53Ulta BeautyUlta Beauty(product price)$3 less (5%)

    Matches: Very close colourSame medium coverageClaims a blurring effect

    Differences: Matte rather than natural finishNo skin-like finish claimedContains listed fragrance

    Score details
    Shade match
    86
    Finish & visual result
    64
    Wear & performance
    82
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed · Contains listed fragrance

    Medium confidence· Digital match

    View match
  9. #10 · Lancôme

    Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    460 Suede (C)
    Shade match 86
    $53Ulta BeautyUlta Beauty(product price)$3 less (5%)

    Matches: Very close colourSame medium coverageClaims a blurring effect

    Differences: Matte rather than natural finishNo skin-like finish claimedContains listed fragrance

    Score details
    Shade match
    86
    Finish & visual result
    64
    Wear & performance
    82
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed · Contains listed fragrance

    Medium confidence· Digital match

    View match
  10. #11 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    35 Medium Deep Cool
    Shade match 86
    $38SephoraSephora$18 less (32%)

    Matches: Very close colourSame medium coverageBoth claim a skin-like finish

    Differences: Slightly cooler undertoneMatte rather than natural finishNot marketed for dry skin

    Score details
    Shade match
    86
    Finish & visual result
    76
    Wear & performance
    63
    Skin suitability
    56

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish · Not marketed for dry skin

    Retailer shade note: cool rose

    Medium confidence· Digital match

    View match
  11. #12 · Live Tinted

    HUESTICK Complexion Stick

    07 Medium
    Shade match 86
    $42Ulta BeautyUlta Beauty(product price)$14 less (25%)

    Matches: Very close colourBoth claim a skin-like finishClaims a blurring effect

    Differences: Slightly warmer undertoneMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    86
    Finish & visual result
    70
    Wear & performance
    60
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Full rather than medium coverage · No long-wear claim

    Retailer shade note: warm undertone

    Medium confidence· Digital match

    View match
  12. #13 · Lancôme

    Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    430 Dore 30 W
    Shade match 86
    $63Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Very close colourBoth claim long-wearingClaims transfer resistance

    Differences: Luminous rather than natural finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    86
    Finish & visual result
    52
    Wear & performance
    82
    Skin suitability
    84

    Very close colour · Luminous · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Luminous rather than natural finish · Full rather than medium coverage · No skin-like finish claimed

    Medium confidence· Digital match

    View match
  13. #14 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Tan Warm
    Shade match 85
    $16Ulta BeautyUlta Beauty(product price)$40 less (71%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    85
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  14. #15 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NW43
    Shade match 86
    $46Ulta BeautyUlta Beauty(product price)$10 less (18%)

    Matches: Very close colourClaims a blurring effectClaims transfer resistance

    Differences: Slightly cooler undertoneRadiant rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    86
    Finish & visual result
    58
    Wear & performance
    61
    Skin suitability
    84

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly cooler undertone · Radiant rather than natural finish · Full rather than medium coverage · No skin-like finish claimed

    Retailer shade note: brick beige with rosy undertone for medium to dark skin

    Medium confidence· Digital match

    View match

Showing 12 of 14 matches

Looking for a concealer in your shade?

The closest shade to ILIA True Skin Serum Foundation Montserrat SF10 (Medium tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Crumble 7.1 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Crumble 7.1 Neutral

    • Very close colour
    • Medium tan · Neutral undertone

    $31

    SephoraView at Sephora
  2. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Caramel

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Caramel

    • Close colour
    • Medium tan · Neutral undertone

    $12

    Ulta BeautyView at Ulta Beauty
  3. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    440

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 440

    • Looks identical
    • Medium tan · Warm undertone

    $30

    SephoraView at Sephora
  4. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Teak 9.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Teak 9.5

    • Close colour
    • Tan · Neutral undertone

    $39

    SephoraView at Sephora
  5. Maybelline Fit Me Natural Finish Concealer

    045 Tan

    Maybelline Fit Me Natural Finish Concealer, shade 045 Tan

    • Very close colour
    • Medium tan

    $10.99

    Ulta BeautyView at Ulta Beauty
  6. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    5N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 5N

    • Close colour
    • Tan · Neutral · neutral golden undertone

    $38

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Tarte Timeless Hydrating Foundation in 44N Tan Neutral, against ILIA True Skin Serum Foundation in Montserrat SF10. Every attribute compared, with its share of the score.

ComparedYour shadeMontserrat SF10Closest match44N Tan NeutralScore
Shade match55% of overall98
Colour98#c37f55#c68157Looks identicalColour difference 0.8 (0 is identical)
Depth98Medium tanMedium tanSameDepth difference: 1.2
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared80
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​sensitive skin
Overall match 90/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Timeless Hydrating Foundation in 44N Tan Neutral.

Same or better

  • $14 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Same natural finish
  • Buildable rather than medium coverage
  • Claims a blurring effect
  • Both claim a lightweight feel

Different

  • No skin-like finish claimed

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Basehigh siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone high vs none
View full match

Where to buy 44N Tan Neutral

Match price
$42Ulta BeautyUlta Beauty
$14 less (25%)

Your shade $56 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.