True Skin Serum Foundation Sardinia SF10.5 dupes and alternatives ILIA
4.2 (2,657)·Tan · Olive · neutral olive undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$11.99Ulta Beauty(product price)$44.01 less (79%)4.4 (182,841)
Matches: Near-identical swatch colour· Same medium coverage· Both claim a lightweight feel
Differences: Neutral rather than olive undertone· Matte rather than natural finish· No skin-like finish claimed
Score details
Shade match
89
Finish & visual result
68
Wear & performance
80
Skin suitability
30
Looks identical · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than olive undertone · Matte rather than natural finish · No skin-like finish claimed · Not marketed for dry/sensitive skin · Contains drying alcohol
$11.99Ulta Beauty(product price)$44.01 less (79%)4.4 (182,841)
Matches: Near-identical swatch colour· Same medium coverage· Both claim a lightweight feel
Differences: Slightly warmer undertone· Matte rather than natural finish· No skin-like finish claimed
Score details
Shade match
89
Finish & visual result
68
Wear & performance
80
Skin suitability
30
Looks identical · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · No skin-like finish claimed · Not marketed for dry/sensitive skin · Contains drying alcohol
$15.99Ulta Beauty(product price)$40.01 less (71%)4.1 (9,493)
Matches: Near-identical swatch colour· Claims transfer resistance· Both claim a lightweight feel
Differences: Neutral rather than olive undertone· Matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
90
Finish & visual result
61
Wear & performance
68
Skin suitability
84
Looks identical · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than olive undertone · Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Contains drying alcohol
$50Ulta Beauty(product price)$6 less (11%)4.8 (79)
Matches: Very close colour· Both claim a lightweight feel
Differences: Neutral rather than olive undertone· Buildable rather than medium coverage· No skin-like finish claimed
Score details
Shade match
89
Finish & visual result
76
Wear & performance
60
Skin suitability
33
Very close colour · Buildable coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Neutral rather than olive undertone · Buildable rather than medium coverage · No skin-like finish claimed · No long-wear claim · Not marketed for normal/dry skin
Retailer shade note: dark shade, neutral undertone
Matches: Near-identical swatch colour· Same medium coverage· Claims a blurring effect
Differences: Neutral rather than olive undertone· Radiant rather than natural finish· No skin-like finish claimed
Score details
Shade match
90
Finish & visual result
64
Wear & performance
54
Skin suitability
100
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than olive undertone · Radiant rather than natural finish · No skin-like finish claimed · Does not claim a lightweight feel · Contains drying alcohol
Matches: Very close colour· Claims a blurring effect
Differences: Neutral rather than olive undertone· Natural matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
86
Finish & visual result
65
Wear & performance
60
Skin suitability
84
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than olive undertone · Natural matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel
Matches: Near-identical swatch colour· Both claim a lightweight feel
Differences: Neutral rather than olive undertone· Radiant rather than natural finish· Light rather than medium coverage
Score details
Shade match
89
Finish & visual result
61
Wear & performance
60
Skin suitability
60
Looks identical · Radiant · Light coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than olive undertone · Radiant rather than natural finish · Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: for deep skin with neutral undertones
$52Ulta Beauty(product price)$4 less (7%)4.1 (305)
Matches: Near-identical swatch colour· Claims not settling into lines· Claims colour stability
Differences: Neutral rather than olive undertone· Matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
91
Finish & visual result
61
Wear & performance
63
Skin suitability
28
Looks identical · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than olive undertone · Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin
Retailer shade note: extra deep with neutral brown undertones
Matches: Very close colour· Claims colour stability· Adds SPF 25
Differences: Slightly warmer undertone· Matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
88
Finish & visual result
61
Wear & performance
55
Skin suitability
60
Very close colour · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for sensitive skin
Matches: Very close colour· Claims a blurring effect· Claims transfer resistance
Differences: Slightly warmer undertone· Matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
88
Finish & visual result
58
Wear & performance
68
Skin suitability
30
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin
Differences: Slightly warmer undertone· Matte rather than natural finish· Buildable rather than medium coverage
Score details
Shade match
91
Finish & visual result
68
Wear & performance
40
Skin suitability
28
Looks identical · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly warmer undertone · Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel · Not marketed for dry/sensitive skin
The closest shade to ILIA True Skin Serum Foundation Sardinia SF10.5 (Tan · Olive · neutral olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
ILIA Super Serum Skin Tint SPF 40 in Honopu ST14.5, against ILIA True Skin Serum Foundation in Sardinia SF10.5. Every attribute compared, with its share of the score.
ComparedYour shadeSardinia SF10.5Closest shade matchHonopu ST14.5How they compareScore
Shade match55% of overall94
Colour60%91#b27145#ae6b3eVery close colourColour difference 2.1 (0 is identical)
Depth15%95TanDeep tanCloseDepth difference: 2.9
Retailer descriptionVery deepDeepSome differenceRetailer descriptions one depth band apart
Finish35%56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage30%80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevity30%40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100%100Normal, dry, sensitiveNormal, dry, sensitiveBoth marketed for normal/dry/sensitive skin
Overall match 77/100Shade match 94/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Well People Skinforia Serum Foundation in 36 Tan Warm, against ILIA True Skin Serum Foundation in Sardinia SF10.5. Every attribute compared, with its share of the score.
ComparedYour shadeSardinia SF10.5Closest overall alternative36 Tan WarmHow they compareScore
Shade match55% of overall90
Colour60%97#b27145#b07249Looks identicalColour difference 0.9 (0 is identical)
Depth15%100TanTanSameDepth difference: 0.0
Retailer descriptionVery deepNot statedNo depth word in one descriptionNot compared
Overall match 92/100Shade match 90/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty$15 less (27%)
