Beautler.Your beauty butler

True Skin Serum Foundation Senja SF9.25 dupes and alternatives ILIA

Medium · Olive · warm olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free21No drying alcohol22Vegan7Cruelty-free10Oil-free0With SPF5Mineral7

Avoid an ingredient

Sort

30 matches

Closest shade match: Ulta Beauty Collection Complexion Crush Foundation Medium To Tan Olive

The equivalent shade: scored on colour, depth and undertone only.

Your shade
ILIA
Senja SF9.25Change shade
Depth and undertone: Medium · Olive · warm olive
Finish and coverage: Natural · Medium coverage
The match
Ulta Beauty Collection
Medium To Tan Olive
Depth and undertone: Medium · Olive
Finish and coverage: Matte · Medium coverage
Shade match
96out of 100
Colour
98
Depth
100
Undertone
90
Medium confidence· Digital matchWhy it matches
Match price
$16Ulta BeautyUlta Beauty
$40 less (71%)

Your shade $56 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Well People Skinforia Serum Foundation 30 Medium Tan Warm

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
ILIA
Senja SF9.25Change shade
Depth and undertone: Medium · Olive · warm olive
Finish and coverage: Natural · Medium coverage
The match
Well People
30 Medium Tan Warm
Depth and undertone: Medium · Warm
Finish and coverage: Natural · Buildable coverage
Overall match
94out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
100
Wear (Wear & performance)
100
Skin (Skin suitability)
56
Medium confidence· Digital matchWhy it matches
Best price
$21Ulta BeautyUlta Beauty
$35 less (63%)

Your shade $56 at Sephora

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Well People

    Skinforia Serum Foundation

    26 Medium Warm
    Shade match 80
    $30TargetTarget$26 less (46%)

    Matches: Same natural finishBoth claim a skin-like finishBoth claim long-wearing

    Differences: Warm rather than olive undertoneBuildable rather than medium coverageNot marketed for sensitive skin

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    100
    Skin suitability
    56

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Warm rather than olive undertone · Buildable rather than medium coverage · Not marketed for sensitive skin

    Low confidence· Digital match

    View match
  2. #4 · Rabanne

    Fresh Touch 24H Radiant Foundation

    70W
    Shade match 93
    $42Ulta BeautyUlta Beauty(product price)$14 less (25%)

    Matches: Near-identical swatch colourSame medium coverageBoth claim a skin-like finish

    Differences: Warm rather than olive undertoneRadiant rather than natural finishContains listed fragrance

    Score details
    Shade match
    93
    Finish & visual result
    76
    Wear & performance
    80
    Skin suitability
    84

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Warm rather than olive undertone · Radiant rather than natural finish · Contains listed fragrance

    Retailer shade note: dark with warm undertone

    Medium confidence· Digital match

    View match
  3. #5 · L'Oréal Paris

    True Match Super-Blendable Foundation

    W7 Warm Medium Deep
    Shade match 93
    $13.99Ulta BeautyUlta Beauty$42.01 less (75%)

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Warm rather than olive undertoneNo long-wear claimDoes not claim a lightweight feel

    Score details
    Shade match
    93
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Warm rather than olive undertone · No long-wear claim · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  4. #6 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    290 Medium Warm
    Shade match 93
    $18.99Ulta BeautyUlta Beauty(product price)$37.01 less (66%)

    Matches: Near-identical swatch colourSame medium coverageBoth claim a skin-like finish

    Differences: Warm rather than olive undertoneMatte rather than natural finishContains drying alcohol

    Score details
    Shade match
    93
    Finish & visual result
    82
    Wear & performance
    61
    Skin suitability
    84

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Warm rather than olive undertone · Matte rather than natural finish · Contains drying alcohol

    Medium confidence· Digital match

    View match
  5. #7 · Well People

    Supernatural Complexion Stick

    30 Medium Tan Warm
    Shade match 91
    $18.20$26Ulta BeautyUlta Beauty$37.80 less (68%)

    Matches: Very close colourSame natural finishBoth claim a lightweight feel

    Differences: Warm rather than olive undertoneLight rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    91
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    84

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Warm rather than olive undertone · Light rather than medium coverage · No skin-like finish claimed · No long-wear claim

    Medium confidence· Digital match

    View match
  6. #8 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    495 Amber
    Shade match 90
    $18.99Ulta BeautyUlta Beauty(product price)$37.01 less (66%)

    Matches: Near-identical swatch colourSame natural finishClaims transfer resistance

    Differences: Full rather than medium coverageNo skin-like finish claimedContains listed fragrance

    Score details
    Shade match
    90
    Finish & visual result
    79
    Wear & performance
    63
    Skin suitability
    84

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  7. #9 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    487 Warm Almond
    Shade match 90
    $14.97WalmartWalmart$41.03 less (73%)

    Matches: Very close colourSame natural finishClaims transfer resistance

    Differences: Warm rather than olive undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    90
    Finish & visual result
    79
    Wear & performance
    63
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Warm rather than olive undertone · Full rather than medium coverage · No skin-like finish claimed · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  8. #10 · Maybelline

    Super Stay 24H Skin Tint + Vitamin C

    330
    Shade match 87
    $12.59$17.99Ulta BeautyUlta Beauty$43.41 less (78%)

    Matches: Very close colourBoth claim a skin-like finishBoth claim a lightweight feel

    Differences: Neutral rather than olive undertoneRadiant rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    87
    Finish & visual result
    75
    Wear & performance
    80
    Skin suitability
    84

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than olive undertone · Radiant rather than natural finish · Full rather than medium coverage · Contains drying alcohol

    Medium confidence· Digital match

    View match
  9. #11 · Tarte

    Babassu Foundcealer Dewy Foundation SPF 20

    48S Tan-Deep Sand
    Shade match 92
    $42Ulta BeautyUlta Beauty(product price)$14 less (25%)

    Matches: Near-identical swatch colourClaims not settling into linesBoth claim a lightweight feel

    Differences: Warm rather than olive undertoneRadiant rather than natural finishBuildable rather than medium coverage

    Score details
    Shade match
    92
    Finish & visual result
    68
    Wear & performance
    68
    Skin suitability
    84

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Warm rather than olive undertone · Radiant rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed

    Retailer shade note: tan to deep skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  10. #12 · Lancôme

    Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    420 Bisque (N)
    Shade match 88
    $53Ulta BeautyUlta Beauty$3 less (5%)

    Matches: Very close colourSame medium coverageClaims a blurring effect

    Differences: Matte rather than natural finishNo skin-like finish claimedContains listed fragrance

    Score details
    Shade match
    88
    Finish & visual result
    64
    Wear & performance
    82
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed · Contains listed fragrance

    Medium confidence· Digital match

    View match
  11. #13 · Clinique

    Daily Calm Makeup Balm Foundation

    Medium
    Shade match 87
    $49Ulta BeautyUlta Beauty$7 less (13%)

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Neutral rather than olive undertoneBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    55
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than olive undertone · Buildable rather than medium coverage · No skin-like finish claimed · No long-wear claim

    Medium confidence· Digital match

    View match
  12. #14 · bareMinerals

    ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15

    Warm Tan 22
    Shade match 86
    $39.50SephoraSephora$16.50 less (29%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than olive undertoneNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    90

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than olive undertone · No skin-like finish claimed · No long-wear claim

    Retailer shade note: tan-dark neutral skin with peach undertones

    Medium confidence· Digital match

    View match
  13. #15 · L'Oréal Paris

    Lumi Le Glow Skin Tint

    Medium N230
    Shade match 89
    $16.99CVSCVS$39.01 less (70%)

    Matches: Very close colourBoth claim a skin-like finishClaims a blurring effect

    Differences: Neutral rather than olive undertoneRadiant rather than natural finishLight rather than medium coverage

    Score details
    Shade match
    89
    Finish & visual result
    70
    Wear & performance
    60
    Skin suitability
    84

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than olive undertone · Radiant rather than natural finish · Light rather than medium coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  14. #16 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Warm Sand
    Shade match 90
    $12.99Ulta BeautyUlta Beauty(product price)$43.01 less (77%)

    Matches: Very close colourBoth claim long-wearing

    Differences: Warm rather than olive undertoneMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    90
    Finish & visual result
    61
    Wear & performance
    80
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Warm rather than olive undertone · Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  15. #17 · Live Tinted

    HUESTICK Complexion Stick

    10 Medium
    Shade match 87
    $42Ulta BeautyUlta Beauty(product price)$14 less (25%)

    Matches: Very close colourBoth claim a skin-like finishClaims a blurring effect

    Differences: Neutral rather than olive undertoneMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    60
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than olive undertone · Matte rather than natural finish · Full rather than medium coverage · No long-wear claim

    Retailer shade note: neutral undertone

    Medium confidence· Digital match

    View match
  16. #18 · L'Oréal Paris

    Infallible 24H Fresh Wear Foundation In A Powder

    260 Golden Sun
    Shade match 89
    $18.99Ulta BeautyUlta Beauty(product price)$37.01 less (66%)

    Matches: Very close colourClaims transfer resistanceClaims not settling into lines

    Differences: Warm rather than olive undertoneMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    89
    Finish & visual result
    61
    Wear & performance
    61
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Warm rather than olive undertone · Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Contains listed fragrance

    Medium confidence· Digital match

    View match
  17. #19 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NW22
    Shade match 91
    $46Ulta BeautyUlta Beauty(product price)$10 less (18%)

    Matches: Very close colourClaims a blurring effectClaims transfer resistance

    Differences: Warm rather than olive undertoneRadiant rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    91
    Finish & visual result
    58
    Wear & performance
    61
    Skin suitability
    84

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Warm rather than olive undertone · Radiant rather than natural finish · Full rather than medium coverage · No skin-like finish claimed

    Retailer shade note: warm beige with rosy undertone for light to medium skin

    Medium confidence· Digital match

    View match
  18. #20 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Tan
    Shade match 87
    $12.99Ulta BeautyUlta Beauty(product price)$43.01 less (77%)

    Matches: Very close colourBoth claim long-wearing

    Differences: Neutral rather than olive undertoneMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    87
    Finish & visual result
    61
    Wear & performance
    80
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than olive undertone · Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  19. #21 · Tarte

    Face Tape Full Coverage Foundation

    47S Tan-Deep Sand
    Shade match 91
    $42SephoraSephora$14 less (25%)

    Matches: Very close colourClaims a blurring effectClaims transfer resistance

    Differences: Warm rather than olive undertoneMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    91
    Finish & visual result
    58
    Wear & performance
    61
    Skin suitability
    28

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Warm rather than olive undertone · Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: tan to deep skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  20. #22 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Medium Tones
    Shade match 80
    $14.59TargetTarget$41.41 less (74%)

    Matches: Claims a blurring effectBoth claim long-wearingAdds SPF 15

    Differences: Matte rather than natural finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    80
    Finish & visual result
    58
    Wear & performance
    80
    Skin suitability
    84

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  21. #23 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    19 Warm Beige
    Shade match 91
    $14.99TargetTarget$41.01 less (73%)

    Matches: Very close colour

    Differences: Warm rather than olive undertoneMatte rather than natural finishBuildable rather than medium coverage

    Score details
    Shade match
    91
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    28

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Warm rather than olive undertone · Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel · Not marketed for dry/sensitive skin

    Medium confidence· Digital match

    View match
  22. #24 · Estée Lauder

    Double Wear Stay-in-Place Matte Powder Foundation

    6N1 Mocha
    Shade match 88
    $52Ulta BeautyUlta Beauty(product price)$4 less (7%)

    Matches: Very close colourClaims not settling into linesClaims colour stability

    Differences: Neutral rather than olive undertoneMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    88
    Finish & visual result
    61
    Wear & performance
    63
    Skin suitability
    28

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than olive undertone · Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin

    Retailer shade note: very deep with neutral undertones

    Medium confidence· Digital match

    View match
  23. #25 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC47
    Shade match 88
    $39SephoraSephora$17 less (30%)

    Matches: Very close colourClaims a blurring effectClaims not settling into lines

    Differences: Neutral rather than olive undertoneMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    88
    Finish & visual result
    58
    Wear & performance
    63
    Skin suitability
    28

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than olive undertone · Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin

    Retailer shade note: deepest neutral with golden undertone for deep dark skin

    Medium confidence· Digital match

    View match
  24. #26 · Well People

    Skinforia Serum Foundation

    24 Light Medium Neutral
    Shade match 54
    $30TargetTarget$26 less (46%)

    Matches: Same natural finishBoth claim a skin-like finishBoth claim long-wearing

    Differences: Slightly lighterNeutral rather than olive undertoneBuildable rather than medium coverage

    Score details
    Shade match
    54
    Finish & visual result
    100
    Wear & performance
    100
    Skin suitability
    56

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly lighter · Neutral rather than olive undertone · Buildable rather than medium coverage · Not marketed for sensitive skin

    Low confidence· Digital match

    View match
  25. #27 · CoverGirl

    Olay Simply Ageless 3-in-1 Liquid Foundation

    235 Medium Light
    Shade match 71
    $14.99TargetTarget$41.01 less (73%)

    Matches: Same natural finishSame medium coverage

    Differences: Slightly lighterNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    71
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    56

    Colour not compared · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly lighter · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance

    Low confidence· Digital match

    View match
  26. #28 · Palladio Beauty

    Powder Finish Liquid Foundation

    Sandy Beige
    Shade match 88
    $14.99Ulta BeautyUlta Beauty$41.01 less (73%)

    Matches: Very close colour

    Differences: No skin-like finish claimedNo long-wear claimDoes not claim a lightweight feel

    Score details
    Shade match
    88
    Finish & visual result
    40
    Wear & performance
    40
    Skin suitability
    50

    Very close colour

    Ingredients (not scored): no ingredient list for one product

    Differences: No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  27. #29 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Light 100 W
    Shade match 40
    $49SephoraSephora$7 less (13%)

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Described as light, yours as deepWarm rather than olive undertoneNot marketed for sensitive skin

    Score details
    Shade match
    40
    Finish & visual result
    100
    Wear & performance
    82
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Described as light, yours as deep · Warm rather than olive undertone · Not marketed for sensitive skin · Contains drying alcohol

    Retailer shade note: light with warm undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as light, yours as deep

    View match
  28. #30 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Medium 120 W
    Shade match 40
    $49SephoraSephora$7 less (13%)

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Described as medium, yours as deepWarm rather than olive undertoneNot marketed for sensitive skin

    Score details
    Shade match
    40
    Finish & visual result
    100
    Wear & performance
    82
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Described as medium, yours as deep · Warm rather than olive undertone · Not marketed for sensitive skin · Contains drying alcohol

    Retailer shade note: medium with warm undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as deep

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to ILIA True Skin Serum Foundation Senja SF9.25 (Medium · Olive · warm olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    11

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 11

    • Very close colour
    • Medium tan · Olive · neutral olive undertone

    $42

    SephoraView at Sephora
  2. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    400

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 400

    • Very close colour
    • Medium · Warm undertone

    $30

    SephoraView at Sephora
  3. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 3

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 3

    • Very close colour
    • Medium tan · Warm · golden undertone

    $22

    SephoraView at Sephora
  4. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    405 Toffee

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 405 Toffee

    • Looks identical
    • Medium tan

    $15.99

    Ulta BeautyView at Ulta Beauty
  5. Clinique Even Better All-Over Concealer + Eraser

    WN 114 Golden

    Clinique Even Better All-Over Concealer + Eraser, shade WN 114 Golden

    • Very close colour
    • Medium · Neutral · neutral golden undertone

    $22

    SephoraView at Sephora
  6. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    144

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 144

    • Very close colour
    • Medium · Neutral · neutral golden undertone

    $12.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Ulta Beauty Collection Complexion Crush Foundation in Medium To Tan Olive, against ILIA True Skin Serum Foundation in Senja SF9.25. Every attribute compared, with its share of the score.

ComparedYour shadeSenja SF9.25Closest shade matchMedium To Tan OliveScore
Shade match55% of overall96
Colour98#c88e5d#ca8e5dLooks identicalColour difference 0.5 (0 is identical)
Depth100MediumMediumSameDepth difference: 0.3
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone90Olive · warm oliveOliveClosefrom retailer shade descriptions
Finish & visual result25% of overall76
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​sensitive skin
Overall match 85/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ulta Beauty Collection Complexion Crush Foundation in Medium To Tan Olive.

Same or better

  • $40 less
  • Near-identical swatch colour
  • Same olive undertone
  • Same medium coverage
  • Both claim a skin-like finish
  • Claims a blurring effect
  • Both claim a lightweight feel

Different

  • Matte finish instead of natural
  • No long-wear claim

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Basehigh siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone high vs high
View full match

Why the closest overall alternative works

Well People Skinforia Serum Foundation in 30 Medium Tan Warm, against ILIA True Skin Serum Foundation in Senja SF9.25. Every attribute compared, with its share of the score.

ComparedYour shadeSenja SF9.25Closest overall alternative30 Medium Tan WarmScore
Shade match55% of overall94
Colour98#c88e5d#c78f60Looks identicalColour difference 0.6 (0 is identical)
Depth100MediumMediumSameDepth difference: 0.3
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone80Olive · warm oliveWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall56
Skin type56Normal, dry, sensitiveCombination, dry, normal, oilyBoth marketed for normal/​dry skin
Overall match 94/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Well People Skinforia Serum Foundation in 30 Medium Tan Warm.

Same or better

  • $35 less
  • Near-identical swatch colour
  • Same natural finish
  • Buildable rather than medium coverage
  • Both claim a skin-like finish
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Warm rather than olive undertone
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Basehigh siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth unknown-based; silicone high vs none
View full match

Where to buy

Closest shade match

Ulta Beauty Collection Complexion Crush Foundation Medium To Tan Olive

Match price
$16Ulta BeautyUlta Beauty
$40 less (71%)

Your shade $56 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Well People Skinforia Serum Foundation 30 Medium Tan Warm

Best price
$21Ulta BeautyUlta Beauty
$35 less (63%)

Your shade $56 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.