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True Skin Serum Foundation Iona SF10.25 dupes and alternatives ILIA

Medium tan · Olive · warm olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free4No drying alcohol5Vegan1Cruelty-free1Oil-free0With SPF0Mineral1

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Only showing matches with light coverage, without talc.

  • 1 match has no ingredient list listed and is not shown.

Closest shade match: Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear BD111

The equivalent shade: scored on colour, depth and undertone only.

Your shade
ILIA
Iona SF10.25Change shade
Depth and undertone: Medium tan · Olive · warm olive
Finish and coverage: Natural · Medium coverage
The match
Chanel
BD111
Depth and undertone: Medium tan · Warm · golden
Finish and coverage: Radiant · Light coverage
Shade match
92out of 100
Colour
94
Depth
100
Undertone
80
Medium confidence· Digital matchWhy it matches
Match price
$69Ulta BeautyUlta Beauty
Costs $13 more

Your shade $56 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Kryolan Professional Makeup Natural Fluid Foundation NY 6

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
ILIA
Iona SF10.25Change shade
Depth and undertone: Medium tan · Olive · warm olive
Finish and coverage: Natural · Medium coverage
The match
Kryolan Professional Makeup
NY 6
Depth and undertone: Medium tan · Warm · yellow
Finish and coverage: Natural · Light coverage
Overall match
86out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
93
Wear (Wear & performance)
60
Skin (Skin suitability)
84
Medium confidence· Digital matchWhy it matches
Match price
$51.50Ulta BeautyUlta Beauty
$4.50 less (8%)

Your shade $56 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Revolution Beauty

    Superdewy Cushion Foundation

    Tan Warm
    Shade match 89
    $14Ulta BeautyUlta Beauty(product price)$42 less (75%)

    Matches: Very close colourBoth claim a skin-like finishBoth claim a lightweight feel

    Differences: Warm rather than olive undertoneRadiant rather than natural finishLight rather than medium coverage

    Score details
    Shade match
    89
    Finish & visual result
    75
    Wear & performance
    60
    Skin suitability
    84

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Warm rather than olive undertone · Radiant rather than natural finish · Light rather than medium coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  2. #4 · L'Oréal Paris

    Lumi Le Glow Skin Tint

    220 Warm
    Shade match 89
    $16.99Ulta BeautyUlta Beauty$39.01 less (70%)

    Matches: Very close colourBoth claim a skin-like finishClaims a blurring effect

    Differences: Warm rather than olive undertoneRadiant rather than natural finishLight rather than medium coverage

    Score details
    Shade match
    89
    Finish & visual result
    70
    Wear & performance
    60
    Skin suitability
    84

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Warm rather than olive undertone · Radiant rather than natural finish · Light rather than medium coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  3. #5 · Well People

    Bio Powder Foundation

    9W
    Shade match 89
    $19.60$28Ulta BeautyUlta Beauty$36.40 less (65%)

    Matches: Very close colourClaims not settling into linesBoth claim a lightweight feel

    Differences: Warm rather than olive undertoneMatte rather than natural finishLight rather than medium coverage

    Score details
    Shade match
    89
    Finish & visual result
    61
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Matte · Light coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Warm rather than olive undertone · Matte rather than natural finish · Light rather than medium coverage · No skin-like finish claimed · No long-wear claim

    Retailer shade note: rich tan w/warm peach undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to ILIA True Skin Serum Foundation Iona SF10.25 (Medium tan · Olive · warm olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    11

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 11

    • Very close colour
    • Medium tan · Olive · neutral olive undertone

    $42

    SephoraView at Sephora
  2. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    445

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 445

    • Close colour
    • Tan · Olive · warm olive undertone

    $30

    SephoraView at Sephora
  3. Glossier Stretch Concealer for Dewy Buildable Coverage

    Deep 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Deep 1

    • Very close colour
    • Tan · Warm · golden undertone

    $22

    SephoraView at Sephora
  4. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    405 Toffee

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 405 Toffee

    • Very close colour
    • Medium tan

    $15.99

    Ulta BeautyView at Ulta Beauty
  5. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    34.5 Rich Golden

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 34.5 Rich Golden

    • Close colour
    • Medium tan · Warm undertone

    $30

    Ulta BeautyView at Ulta Beauty
  6. Maybelline Fit Me Natural Finish Concealer

    045 Tan

    Maybelline Fit Me Natural Finish Concealer, shade 045 Tan

    • Close colour
    • Medium tan

    $10.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear in BD111, against ILIA True Skin Serum Foundation in Iona SF10.25. Every attribute compared, with its share of the score.

ComparedYour shadeIona SF10.25Closest shade matchBD111Score
Shade match55% of overall92
Colour94#c5824f#c3844eVery close colourColour difference 1.6 (0 is identical)
Depth100Medium tanMedium tanSameDepth difference: 0.3
Retailer descriptionVery deepDeepSome differenceRetailer descriptions one depth band apart
Undertone80Olive · warm oliveWarm · goldenSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared61
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared80
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall84
Skin type84Normal, dry, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​sensitive skin
Overall match 82/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear in BD111.

Same or better

  • Very close colour
  • Light rather than medium coverage
  • Both claim long-wearing

Different

  • Warm rather than olive undertone
  • Radiant finish instead of natural
  • No skin-like finish claimed
  • Does not claim a lightweight feel
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Basehigh siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone high vs high
View full match

Why the closest overall alternative works

Kryolan Professional Makeup Natural Fluid Foundation in NY 6, against ILIA True Skin Serum Foundation in Iona SF10.25. Every attribute compared, with its share of the score.

ComparedYour shadeIona SF10.25Closest overall alternativeNY 6Score
Shade match55% of overall90
Colour92#c5824f#c57c47Very close colourColour difference 2.0 (0 is identical)
Depth96Medium tanMedium tanSameDepth difference: 2.2
Retailer descriptionVery deepNot statedNo depth word in one descriptionNot compared
Undertone80Olive · warm oliveWarm · yellowSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100NaturalNaturalSameSame natural finish
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​sensitive skin
Overall match 86/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kryolan Professional Makeup Natural Fluid Foundation in NY 6.

Same or better

  • $4.50 less
  • Very close colour
  • Same natural finish
  • Light rather than medium coverage
  • Both claim a skin-like finish
  • Both claim a lightweight feel

Different

  • Warm rather than olive undertone
  • No long-wear claim

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Basehigh siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone high vs none
View full match

Where to buy

Closest shade match

Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear BD111

Match price
$69Ulta BeautyUlta Beauty
Costs $13 more

Your shade $56 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Kryolan Professional Makeup Natural Fluid Foundation NY 6

Match price
$51.50Ulta BeautyUlta Beauty
$4.50 less (8%)

Your shade $56 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.