Beautler.Your beauty butler

True Skin Serum Foundation Kunoy SF4.5 dupes and alternatives ILIA

Light medium · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with light coverage, without silicones.

Closest shade matchClosest overall alternative: Revolution Beauty Superdewy Cushion Foundation Medium Neutral Warm

The equivalent shade and the most similar foundation overall.

The match
Revolution Beauty
Medium Neutral Warm
Depth and undertone: Light medium · Neutral · neutral golden
Finish and coverage: Radiant · Light coverage
Overall match
85out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
75
Wear (Wear & performance)
60
Skin (Skin suitability)
84
Shade match
96out of 100
Colour
99
Depth
99
Undertone
85
Medium confidence· Digital matchWhy it matches
Match price
$14Ulta BeautyUlta Beauty
$42 less (75%)

Your shade $56 at Sephora · product price; shade not separately priced

Looking for a concealer in your shade?

The closest shade to ILIA True Skin Serum Foundation Kunoy SF4.5 (Light medium · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Light/Medium 2.5W

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Light/Medium 2.5W

    • Looks identical
    • Light medium · Warm · yellow undertone

    $31

  2. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    4

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 4

    • Looks identical
    • Light medium · Warm · golden undertone

    $42

  3. Rare Beauty Liquid Touch Brightening Concealer

    250W

    Rare Beauty Liquid Touch Brightening Concealer, shade 250W

    • Very close colour
    • Light medium · Warm · peach undertone

    $24

  4. Dior Forever Skin Correct Full-Coverage Concealer

    2W Warm

    Dior Forever Skin Correct Full-Coverage Concealer, shade 2W Warm

    • Very close colour
    • Light medium · Warm undertone

    $42

  5. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    10 Light Golden

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 10 Light Golden

    • Very close colour
    • Light medium · Warm · golden undertone

    $32

  6. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium 3

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium 3

    • Very close colour
    • Light medium · Warm · golden undertone

    $22

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Revolution Beauty Superdewy Cushion Foundation in Medium Neutral Warm, against ILIA True Skin Serum Foundation in Kunoy SF4.5. Every attribute compared, with its share of the score.

ComparedYour shadeKunoy SF4.5Closest matchMedium Neutral WarmScore
Shade match55% of overall96
Colour99#e1b284#e0b183Looks identicalColour difference 0.3 (0 is identical)
Depth99Light mediumLight mediumSameDepth difference: 0.5
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Undertone85Warm · goldenNeutral · neutral goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared75
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​sensitive skin
Overall match 85/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Revolution Beauty Superdewy Cushion Foundation in Medium Neutral Warm.

Same or better

  • $42 less
  • Near-identical swatch colour
  • Similar undertone (neutral vs warm)
  • Light rather than medium coverage
  • Both claim a skin-like finish
  • Both claim a lightweight feel

Different

  • Radiant finish instead of natural
  • No long-wear claim

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Basehigh siliconemoderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth unknown-based; silicone high vs moderate

Where to buy Medium Neutral Warm

Match price
$14Ulta BeautyUlta Beauty
$42 less (75%)

Your shade $56 at Sephora · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.