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True Skin Serum Foundation Montserrat SF10 dupes and alternatives ILIA

Medium tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 4 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol2Vegan1Cruelty-free1Oil-free0With SPF1Mineral0

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Only showing matches with medium coverage, in liquid form, without talc or alcohol denat.

  • 7 matches have no formulation listed and are not shown.
  • 4 matches have no ingredient list listed and are not shown.

Closest shade match: Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45 5W1 Bronze

The equivalent shade: scored on colour, depth and undertone only.

Your shade
ILIA
Montserrat SF10Change shade
Depth and undertone: Medium tan · Neutral
Finish and coverage: Natural · Medium coverage
The match
Estée Lauder
5W1 Bronze
Depth and undertone: Medium tan · Warm · golden
Finish and coverage: Radiant · Medium coverage
Shade match
90out of 100
Colour
99
Depth
99
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$55SephoraSephora
$1 less (2%)

Your shade $56 at Sephora

SephoraView at Sephora

Closest overall alternative: Rare Beauty True to Myself Natural Matte Longwear Foundation 35 Medium Deep Cool

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
ILIA
Montserrat SF10Change shade
Depth and undertone: Medium tan · Neutral
Finish and coverage: Natural · Medium coverage
The match
Rare Beauty
35 Medium Deep Cool
Depth and undertone: Medium tan · Cool · rosy
Finish and coverage: Matte · Medium coverage
Overall match
78out of 100
Shade (Shade match)
86
Finish (Finish & visual result)
76
Wear (Wear & performance)
63
Skin (Skin suitability)
56
Medium confidence· Digital matchWhy it matches
Best price
$38SephoraSephora
$18 less (32%)

Your shade $56 at Sephora

SephoraView at Sephora

Looking for a concealer in your shade?

The closest shade to ILIA True Skin Serum Foundation Montserrat SF10 (Medium tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Crumble 7.1 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Crumble 7.1 Neutral

    • Very close colour
    • Medium tan · Neutral undertone

    $31

    SephoraView at Sephora
  2. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Caramel

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Caramel

    • Close colour
    • Medium tan · Neutral undertone

    $12

    Ulta BeautyView at Ulta Beauty
  3. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    440

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 440

    • Looks identical
    • Medium tan · Warm undertone

    $30

    SephoraView at Sephora
  4. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Teak 9.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Teak 9.5

    • Close colour
    • Tan · Neutral undertone

    $39

    SephoraView at Sephora
  5. Maybelline Fit Me Natural Finish Concealer

    045 Tan

    Maybelline Fit Me Natural Finish Concealer, shade 045 Tan

    • Very close colour
    • Medium tan

    $10.99

    Ulta BeautyView at Ulta Beauty
  6. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    5N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 5N

    • Close colour
    • Tan · Neutral · neutral golden undertone

    $38

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45 in 5W1 Bronze, against ILIA True Skin Serum Foundation in Montserrat SF10. Every attribute compared, with its share of the score.

ComparedYour shadeMontserrat SF10Closest shade match5W1 BronzeScore
Shade match55% of overall90
Colour99#c37f55#c58056Looks identicalColour difference 0.5 (0 is identical)
Depth99Medium tanMedium tanSameDepth difference: 0.7
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone65NeutralWarm · goldenSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared68
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type60Normal, dry, sensitiveNormal, dry, oilyBoth marketed for normal/​dry skin
Overall match 76/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45 in 5W1 Bronze.

Same or better

  • $1 less
  • Near-identical swatch colour
  • Same medium coverage
  • Adds SPF 45

Different

  • Slightly warmer undertone
  • Radiant finish instead of natural
  • No skin-like finish claimed
  • No long-wear claim
  • Does not claim a lightweight feel
  • Not marketed for sensitive skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Basehigh siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedSPF 45
OverlapUnknown-based vs water-based; silicone high vs high
View full match

Why the closest overall alternative works

Rare Beauty True to Myself Natural Matte Longwear Foundation in 35 Medium Deep Cool, against ILIA True Skin Serum Foundation in Montserrat SF10. Every attribute compared, with its share of the score.

ComparedYour shadeMontserrat SF10Closest overall alternative35 Medium Deep CoolScore
Shade match55% of overall86
Colour92#c37f55#cc7f51Very close colourColour difference 2.0 (0 is identical)
Depth98Medium tanMedium tanSameDepth difference: 1.5
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone65NeutralCool · rosySome differencefrom retailer shade descriptions
Finish & visual result25% of overall76
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared63
Longevity70Long-wearing8-hour wearSome differenceThe match claims 8-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall56
Skin type56Normal, dry, sensitiveCombination, normal, oily, sensitiveBoth marketed for normal/​sensitive skin
Overall match 78/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty True to Myself Natural Matte Longwear Foundation in 35 Medium Deep Cool.

Same or better

  • $18 less
  • Very close colour
  • Same medium coverage
  • Both claim a skin-like finish
  • Claims a blurring effect
  • Claims transfer resistance
  • Claims colour stability
  • Both claim a lightweight feel

Different

  • Slightly cooler undertone
  • Matte finish instead of natural
  • Not marketed for dry skin

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Basehigh siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs silicone-based; silicone high vs high
View full match

Where to buy

Closest shade match

Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45 5W1 Bronze

Best price
$55SephoraSephora
$1 less (2%)

Your shade $56 at Sephora

SephoraView at Sephora

Closest overall alternative

Rare Beauty True to Myself Natural Matte Longwear Foundation 35 Medium Deep Cool

Best price
$38SephoraSephora
$18 less (32%)

Your shade $56 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.