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True Skin Serum Foundation Sardinia SF10.5 dupes and alternatives ILIA

Tan · Olive · neutral olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with medium coverage, in liquid form, without talc or silicones.

  • 11 matches have no formulation listed and are not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade match: RMS Beauty ReEvolve Natural Finish Foundation 77

The equivalent shade: scored on colour, depth and undertone only.

The match
RMS Beauty
77
Depth and undertone: Tan · Neutral · neutral golden
Finish and coverage: Natural · Medium coverage
Shade match
86out of 100
Colour
90
Depth
99
Undertone
70
Medium confidence· Digital matchWhy it matches
Match price
$59Ulta BeautyUlta Beauty
Costs $3 more

Your shade $56 at Sephora · product price; shade not separately priced

Closest overall alternative: Glossier Stretch Fluid Foundation for Buildable Coverage Medium Tan 5

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
82out of 100
Shade (Shade match)
83
Finish (Finish & visual result)
100
Wear (Wear & performance)
68
Skin (Skin suitability)
33
Best price
$34SephoraSephora
$22 less (39%)

Your shade $56 at Sephora

Looking for a concealer in your shade?

The closest shade to ILIA True Skin Serum Foundation Sardinia SF10.5 (Tan · Olive · neutral olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    5C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 5C

    • Very close colour
    • Tan · Neutral undertone

    $38

  2. L'Oréal Paris True Match Radiant Serum Concealer

    N10

    L'Oréal Paris True Match Radiant Serum Concealer, shade N10

    • Very close colour
    • Deep tan · Neutral undertone

    $16.99

  3. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Dark 5N

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Dark 5N

    • Very close colour
    • Tan · Neutral undertone

    $31

  4. Maybelline Fit Me Natural Finish Concealer

    050 Café

    Maybelline Fit Me Natural Finish Concealer, shade 050 Café

    • Very close colour
    • Tan

    $10.99

  5. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Deep Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Deep Golden

    • Very close colour
    • Tan · Warm · golden undertone

    $12

  6. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 4

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 4

    • Very close colour
    • Tan · Warm · peach undertone

    $22

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

RMS Beauty ReEvolve Natural Finish Foundation in 77, against ILIA True Skin Serum Foundation in Sardinia SF10.5. Every attribute compared, with its share of the score.

ComparedYour shadeSardinia SF10.5Closest shade match77Score
Shade match55% of overall86
Colour90#b27145#b4723dVery close colourColour difference 2.3 (0 is identical)
Depth99TanTanSameDepth difference: 0.5
Retailer descriptionVery deepDeepSome differenceRetailer descriptions one depth band apart
Undertone70Olive · neutral oliveNeutral · neutral goldenSome differencecandidate undertone inferred
Finish & visual result25% of overall79
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared60
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall84
Skin type84Normal, dry, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​sensitive skin
Overall match 80/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To RMS Beauty ReEvolve Natural Finish Foundation in 77.

Same or better

  • Very close colour
  • Same natural finish
  • Same medium coverage
  • Claims a blurring effect

Different

  • Slightly warmer undertone
  • No skin-like finish claimed
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Basehigh siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth unknown-based; silicone high vs none

Why the closest overall alternative works

Glossier Stretch Fluid Foundation for Buildable Coverage in Medium Tan 5, against ILIA True Skin Serum Foundation in Sardinia SF10.5. Every attribute compared, with its share of the score.

ComparedYour shadeSardinia SF10.5Closest overall alternativeMedium Tan 5Score
Shade match55% of overall83
Colour97#b27145#ae7047Looks identicalColour difference 1.1 (0 is identical)
Depth98TanTanSameDepth difference: 1.1
Retailer descriptionVery deepNot statedNo depth word in one descriptionNot compared
Undertone40Olive · neutral oliveCoolDifferentfrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall33
Skin type33Normal, dry, sensitiveSensitiveBoth marketed for sensitive skin
Overall match 82/100Shade match 83/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Glossier Stretch Fluid Foundation for Buildable Coverage in Medium Tan 5.

Same or better

  • $22 less
  • Near-identical swatch colour
  • Same natural finish
  • Same medium coverage
  • Both claim a skin-like finish
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Slightly cooler undertone
  • Not marketed for normal/dry skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Basehigh siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth unknown-based; silicone high vs none

Where to buy

Closest shade match

RMS Beauty ReEvolve Natural Finish Foundation 77

Match price
$59Ulta BeautyUlta Beauty
Costs $3 more

Your shade $56 at Sephora · product price; shade not separately priced

Closest overall alternative

Glossier Stretch Fluid Foundation for Buildable Coverage Medium Tan 5

Best price
$34SephoraSephora
$22 less (39%)

Your shade $56 at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.