True Skin Serum Foundation Sardinia SF10.5 dupes and alternatives ILIA
4.2 (2,657)·Tan · Olive · neutral olive undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$11.99Ulta Beauty(product price)$44.01 less (79%)4.4 (182,841)
Matches: Near-identical swatch colour· Same medium coverage· Both claim a lightweight feel
Differences: Neutral rather than olive undertone· Matte rather than natural finish· No skin-like finish claimed
Score details
Shade match
89
Finish & visual result
68
Wear & performance
80
Skin suitability
30
Looks identical · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than olive undertone · Matte rather than natural finish · No skin-like finish claimed · Not marketed for dry/sensitive skin · Contains drying alcohol
$11.99Ulta Beauty(product price)$44.01 less (79%)4.4 (182,841)
Matches: Near-identical swatch colour· Same medium coverage· Both claim a lightweight feel
Differences: Slightly warmer undertone· Matte rather than natural finish· No skin-like finish claimed
Score details
Shade match
89
Finish & visual result
68
Wear & performance
80
Skin suitability
30
Looks identical · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · No skin-like finish claimed · Not marketed for dry/sensitive skin · Contains drying alcohol
The closest shade to ILIA True Skin Serum Foundation Sardinia SF10.5 (Tan · Olive · neutral olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in NY12, against ILIA True Skin Serum Foundation in Sardinia SF10.5. Every attribute compared, with its share of the score.
ComparedYour shadeSardinia SF10.5Closest shade matchNY12How they compareScore
Shade match55% of overall90
Colour60%95#b27145#b17242Looks identicalColour difference 1.4 (0 is identical)
Depth15%100TanTanSameDepth difference: 0.1
Retailer descriptionVery deepDeepSome differenceRetailer descriptions one depth band apart
Finish35%56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared54
Longevity30%70Long-wearing18-hour wearSome differenceThe match claims 18-hour wear; your product says long-wearing without hours
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100%100Normal, dry, sensitiveNormal, dry, sensitiveBoth marketed for normal/dry/sensitive skin
Overall match 78/100Shade match 90/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Haus Labs Triclone Skin Tech Medium Coverage Foundation in 470 Medium Deep, against ILIA True Skin Serum Foundation in Sardinia SF10.5. Every attribute compared, with its share of the score.
ComparedYour shadeSardinia SF10.5Closest overall alternative470 Medium DeepHow they compareScore
Shade match55% of overall87
Colour60%93#b27145#b46e3bVery close colourColour difference 1.9 (0 is identical)
Depth15%99TanTanSameDepth difference: 0.9
Retailer descriptionVery deepNot statedNo depth word in one descriptionNot compared
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared100
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100%100Normal, dry, sensitiveNormal, dry, sensitiveBoth marketed for normal/dry/sensitive skin
Overall match 87/100Shade match 87/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora$4 less (7%)
