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Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 20.0 Medium (for neutral undertones) dupes and alternatives IT Cosmetics

Fair · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free10No drying alcohol11Vegan, applied. RemoveCruelty-free12Oil-free0With SPF0Mineral1

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13 of 30

Only showing matches vegan.

  • 17 matches have no vegan claim listed and are not shown.

Closest shade match: bareMinerals ORIGINAL Liquid Mineral Brightening Concealer Very Fair 0.5N

The equivalent shade: scored on colour, depth and undertone only.

Your shade
IT Cosmetics
20.0 Medium (for neutral undertones)Change shade
Depth and undertone: Fair · Neutral
Finish and coverage: Natural · Full coverage
The match
bareMinerals
Very Fair 0.5N
Depth and undertone: Fair · Neutral
Finish and coverage: Luminous · Buildable coverage
Shade match
96out of 100
Colour
94
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$31Ulta BeautyUlta Beauty
Costs $17 more

Your shade $14 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Too Faced Born This Way Super Coverage Multi-Use Concealer Snow

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
IT Cosmetics
20.0 Medium (for neutral undertones)Change shade
Depth and undertone: Fair · Neutral
Finish and coverage: Natural · Full coverage
The match
Too Faced
Snow
Depth and undertone: Very fair · Neutral
Finish and coverage: Natural · Full coverage
Overall match
87out of 100
Shade (Shade match)
83
Finish (Finish & visual result)
100
Wear (Wear & performance)
86
Skin (Skin suitability)
60
Medium confidence· Digital matchWhy it matches
Best price
$36SephoraSephora
Costs $22 more

Your shade $14 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Too Faced

    Born This Way Super Coverage Multi-Use Concealer

    Cloud
    Shade match 83
    $36SephoraSephoraCosts $22 more

    Matches: Same neutral undertoneSame natural finishSame full coverage

    Differences: Slightly lighterNot marketed for oily/sensitive skin

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Not marketed for oily/sensitive skin

    Retailer shade note: fairest with neutral to rosy undertones

    High confidence· Digital match

    View match
  2. #4 · Too Faced

    Born This Way Super Coverage Multi-Use Concealer

    Cream Puff
    Shade match 79
    $36SephoraSephoraCosts $22 more

    Matches: Same natural finishSame full coverageBoth claim long-wearing

    Differences: Slightly lighterSlightly cooler undertoneNot marketed for oily/sensitive skin

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Slightly cooler undertone · Not marketed for oily/sensitive skin

    Retailer shade note: very fair with rosy undertones

    Medium confidence· Digital match

    View match
  3. #5 · Too Faced

    Born This Way Super Coverage Multi-Use Concealer

    Marshmallow
    Shade match 79
    $36SephoraSephoraCosts $22 more

    Matches: Same natural finishSame full coverageBoth claim long-wearing

    Differences: Slightly lighterSlightly cooler undertoneNot marketed for oily/sensitive skin

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Slightly cooler undertone · Not marketed for oily/sensitive skin

    Retailer shade note: fairest with rosy undertones

    Medium confidence· Digital match

    View match
  4. #6 · CoverGirl

    TruBlend Undercover Concealer

    Light Ivory
    Shade match 91
    $12.99Ulta BeautyUlta Beauty(product price)$1.01 less (7%)

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Matte rather than natural finishDoes not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    91
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim not settling into lines · Contains drying alcohol

    Medium confidence· Digital match

    View match
  5. #7 · Tarte

    Shape Tape Full Coverage Matte Concealer

    20B light
    Shade match 89
    $32SephoraSephoraCosts $18 more

    Matches: Near-identical swatch colourSame full coverageClaims a blurring effect

    Differences: Slightly cooler undertoneMatte rather than natural finishNot marketed for dry/sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: light skin with cool, pink undertones

    High confidence· Digital match

    View match
  6. #8 · CoverGirl

    TruBlend Undercover Concealer

    Porcelain
    Shade match 88
    $12.99Ulta BeautyUlta Beauty(product price)$1.01 less (7%)

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Matte rather than natural finishDoes not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim not settling into lines · Contains drying alcohol

    Medium confidence· Digital match

    View match
  7. #9 · Tarte

    Shape Tape Full Coverage Matte Concealer

    20S light sand
    Shade match 87
    $32SephoraSephoraCosts $18 more

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Slightly warmer undertoneMatte rather than natural finishNot marketed for dry/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: light skin with warm, golden undertones

    High confidence· Digital match

    View match
  8. #10 · Rare Beauty

    Liquid Touch Brightening Concealer

    110N
    Shade match 88
    $24SephoraSephoraCosts $10 more

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Slightly lighterRadiant rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    61
    Wear & performance
    86
    Skin suitability
    80

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Radiant rather than natural finish · Medium rather than full coverage · Not marketed for sensitive skin

    Retailer shade note: light with neutral golden undertones

    Medium confidence· Digital match

    View match
  9. #11 · Haus Labs

    Triclone Skin Tech Hydrating + De-puffing Concealer

    01 Fair Neutral
    Shade match 88
    $32SephoraSephoraCosts $18 more

    Matches: Same neutral undertoneSame natural finishClaims a blurring effect

    Differences: Medium rather than full coverageDoes not claim not settling into linesNot marketed for combination/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    74
    Wear & performance
    68
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination/sensitive skin

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  10. #12 · Tarte

    Shape Tape Full Coverage Matte Concealer

    16N fair-light neutral
    Shade match 85
    $32SephoraSephoraCosts $18 more

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Slightly cooler undertoneMatte rather than natural finishNot marketed for dry/sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: fair to light skin with a balance of warm & cool undertones

    High confidence· Digital match

    View match
  11. #13 · e.l.f. Cosmetics

    16HR Camo Concealer

    Medium Peach
    Shade match 84
    $8Ulta BeautyUlta Beauty(product price)$6 less (43%)

    Matches: Very close colourSame full coverageBoth claim not settling into lines

    Differences: Slightly warmer undertoneMatte rather than natural finishNot marketed for dry/sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    76
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Not marketed for dry/sensitive skin

    Retailer shade note: medium w/ peach undertone

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 20.0 Medium (for neutral undertones) (Fair · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Refy Skin Base Hydrating Gel Skin Tint

    130N

    Refy Skin Base Hydrating Gel Skin Tint, shade 130N

    • Looks identical
    • Fair · Neutral undertone

    $40

    SephoraView at Sephora
  2. Givenchy Prisme Libre Glow Serum Blurring Foundation

    3N

    Givenchy Prisme Libre Glow Serum Blurring Foundation, shade 3N

    • Looks identical
    • Fair · Neutral undertone

    $63

    SephoraView at Sephora
  3. Kylie Cosmetics Skin Tint Blurring Elixir Foundation

    1N

    Kylie Cosmetics Skin Tint Blurring Elixir Foundation, shade 1N

    • Looks identical
    • Very fair · Neutral undertone

    $35

    Ulta BeautyView at Ulta Beauty
  4. Revolution Beauty Superfix Blur Longwear Foundation

    F1N

    Revolution Beauty Superfix Blur Longwear Foundation, shade F1N

    • Very close colour
    • Fair · Neutral undertone

    $9.80

    Ulta BeautyView at Ulta Beauty
  5. Kosas Revealer Skin-Improving Foundation SPF 25

    Very Light Neutral 100

    Kosas Revealer Skin-Improving Foundation SPF 25, shade Very Light Neutral 100

    • Very close colour
    • Fair · Neutral undertone

    $45

    SephoraView at Sephora
  6. Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint

    2

    Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint, shade 2

    • Very close colour
    • Fair · Neutral undertone

    $38

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

bareMinerals ORIGINAL Liquid Mineral Brightening Concealer in Very Fair 0.5N, against IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 20.0 Medium (for neutral undertones). Every attribute compared, with its share of the score.

ComparedYour shade20.0 Medium (for neutral undertones)Closest shade matchVery Fair 0.5NScore
Shade match55% of overall96
Colour94#e8ccb7#e6c7b2Very close colourColour difference 1.6 (0 is identical)
Depth96FairFairSameDepth difference: 2.2
Retailer descriptionNot statedVery fairNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared55
Finish34NaturalLuminousDifferentLuminous finish rather than natural
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50Normal, dry, combination, oily, sensitiveNot publishedSkin-type suitability not published for one product
Overall match 82/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals ORIGINAL Liquid Mineral Brightening Concealer in Very Fair 0.5N.

Same or better

  • Very close colour
  • Same neutral undertone
  • Buildable rather than full coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Luminous finish instead of natural

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs unknown-based; silicone high vs none
View full match

Why the closest overall alternative works

Too Faced Born This Way Super Coverage Multi-Use Concealer in Snow, against IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 20.0 Medium (for neutral undertones). Every attribute compared, with its share of the score.

ComparedYour shade20.0 Medium (for neutral undertones)Closest overall alternativeSnowScore
Shade match55% of overall83
Colour78#e8ccb7#fbdbc2Close colourColour difference 3.9 (0 is identical)
Depth78FairVery fairSome differenceDepth difference: 8.0
Retailer descriptionNot statedVery fairNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Normal, dry, combination, oily, sensitiveNormal, dry, combinationBoth marketed for normal/​dry/​combination skin
Overall match 87/100Shade match 83/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Too Faced Born This Way Super Coverage Multi-Use Concealer in Snow.

Same or better

  • Same neutral undertone
  • Same natural finish
  • Same full coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly lighter
  • Not marketed for oily/sensitive skin

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseOil-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone high vs high
View full match

Where to buy

Closest shade match

bareMinerals ORIGINAL Liquid Mineral Brightening Concealer Very Fair 0.5N

Best price
$31Ulta BeautyUlta Beauty
Costs $17 more

Your shade $14 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Too Faced Born This Way Super Coverage Multi-Use Concealer Snow

Best price
$36SephoraSephora
Costs $22 more

Your shade $14 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.