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Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 20.0 Medium dupes and alternatives IT Cosmetics

Light · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free13No drying alcohol12Vegan9Cruelty-free, applied. RemoveOil-free0With SPF0Mineral0

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14 of 30

Only showing matches cruelty-free.

  • 16 matches have no cruelty-free claim listed and are not shown.

Closest shade match: CoverGirl TruBlend Undercover Concealer Natural Ivory

The equivalent shade: scored on colour, depth and undertone only.

Your shade
IT Cosmetics
20.0 MediumChange shade
Depth and undertone: Light · Neutral
Finish and coverage: Natural · Full coverage
The match
CoverGirl
Natural Ivory
Depth and undertone: Light medium · Neutral
Finish and coverage: Matte · Full coverage
Shade match
91out of 100
Colour
86
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$11.99Ulta BeautyUlta Beauty
$18.01 less (60%)

Your shade $30 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Too Faced Born This Way Super Coverage Multi-Use Concealer Light Beige

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
IT Cosmetics
20.0 MediumChange shade
Depth and undertone: Light · Neutral
Finish and coverage: Natural · Full coverage
The match
Too Faced
Light Beige
Depth and undertone: Light medium · Neutral
Finish and coverage: Natural · Full coverage
Overall match
91out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
100
Wear (Wear & performance)
86
Skin (Skin suitability)
60
Medium confidence· Digital matchWhy it matches
Best price
$36SephoraSephora
Costs $6 more

Your shade $30 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Too Faced

    Born This Way Super Coverage Multi-Use Concealer

    Natural Beige
    Shade match 84
    $36SephoraSephoraCosts $6 more

    Matches: Same neutral undertoneSame natural finishSame full coverage

    Differences: Slightly deeperNot marketed for oily/sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Not marketed for oily/sensitive skin

    Retailer shade note: light medium with neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · Too Faced

    Born This Way Super Coverage Multi-Use Concealer

    Taffy
    Shade match 83
    $36SephoraSephoraCosts $6 more

    Matches: Very close colourSame natural finishSame full coverage

    Differences: Slightly cooler undertoneNot marketed for oily/sensitive skin

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly cooler undertone · Not marketed for oily/sensitive skin

    Retailer shade note: light medium with rosy undertones

    Medium confidence· Digital match

    View match
  3. #5 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Fair Beige
    Shade match 84
    $8Ulta BeautyUlta Beauty(product price)$22 less (73%)

    Matches: Same neutral undertoneSame full coverageBoth claim long-wearing

    Differences: Slightly lighterSatin rather than natural finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    88
    Wear & performance
    86
    Skin suitability
    60

    Close colour · Satin · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Satin rather than natural finish · Not marketed for oily/sensitive skin

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · Too Faced

    Born This Way Super Coverage Multi-Use Concealer

    Golden Beige
    Shade match 76
    $36SephoraSephoraCosts $6 more

    Matches: Same natural finishSame full coverageBoth claim long-wearing

    Differences: Slightly lighterSlightly warmer undertoneNot marketed for oily/sensitive skin

    Score details
    Shade match
    76
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · Not marketed for oily/sensitive skin

    Retailer shade note: light with golden undertones

    High confidence· Digital match

    View match
  5. #7 · CoverGirl

    TruBlend Undercover Concealer

    Classic Ivory
    Shade match 90
    $12.99Ulta BeautyUlta Beauty(product price)$17.01 less (57%)

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Matte rather than natural finishDoes not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    90
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim not settling into lines · Contains drying alcohol

    Medium confidence· Digital match

    View match
  6. #8 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Fair Rose
    Shade match 79
    $8Ulta BeautyUlta Beauty$22 less (73%)

    Matches: Same full coverageBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly cooler undertoneSatin rather than natural finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    79
    Finish & visual result
    88
    Wear & performance
    86
    Skin suitability
    60

    Close colour · Satin · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly cooler undertone · Satin rather than natural finish · Not marketed for oily/sensitive skin

    Retailer shade note: fair with pink undertones

    Medium confidence· Digital match

    View match
  7. #9 · Hourglass

    Vanish Airbrush Full Coverage Longwear Concealer

    Cedar 3.5
    Shade match 87
    $39SephoraSephoraCosts $9 more

    Matches: Same neutral undertoneSame natural finishSame full coverage

    Differences: Not marketed for oily/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Not marketed for oily/sensitive skin

    Retailer shade note: Light, Neutral

    High confidence· Digital match

    View match
  8. #10 · Hourglass

    Vanish Airbrush Full Coverage Longwear Concealer

    Sand 1.45
    Shade match 86
    $39SephoraSephoraCosts $9 more

    Matches: Same neutral undertoneSame natural finishSame full coverage

    Differences: Slightly lighterNot marketed for oily/sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Not marketed for oily/sensitive skin

    Retailer shade note: Fair, Neutral

    High confidence· Digital match

    View match
  9. #11 · Hourglass

    Vanish Airbrush Full Coverage Longwear Concealer

    Willow 2.3
    Shade match 86
    $39SephoraSephoraCosts $9 more

    Matches: Same neutral undertoneSame natural finishSame full coverage

    Differences: Slightly lighterNot marketed for oily/sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Not marketed for oily/sensitive skin

    Retailer shade note: Fair, Neutral

    High confidence· Digital match

    View match
  10. #12 · Tarte

    Shape Tape Full Coverage Matte Concealer

    29N light-medium
    Shade match 86
    $32SephoraSephoraCosts $2 more

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Slightly cooler undertoneMatte rather than natural finishNot marketed for dry/sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: light to medium skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  11. #13 · Hourglass

    Vanish Airbrush Full Coverage Longwear Concealer

    Ecru 3.3
    Shade match 83
    $39SephoraSephoraCosts $9 more

    Matches: Very close colourSame natural finishSame full coverage

    Differences: Slightly cooler undertoneNot marketed for oily/sensitive skin

    Score details
    Shade match
    83
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly cooler undertone · Not marketed for oily/sensitive skin

    Retailer shade note: Light, Cool Rosy

    High confidence· Digital match

    View match
  12. #14 · Hourglass

    Vanish Airbrush Full Coverage Longwear Concealer

    Silk 2.5
    Shade match 83
    $39SephoraSephoraCosts $9 more

    Matches: Very close colourSame natural finishSame full coverage

    Differences: Slightly cooler undertoneNot marketed for oily/sensitive skin

    Score details
    Shade match
    83
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly cooler undertone · Not marketed for oily/sensitive skin

    Retailer shade note: Light, Cool Pink

    High confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 20.0 Medium (Light · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation

    125

    Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation, shade 125

    • Looks identical
    • Light · Neutral undertone

    $44

    SephoraView at Sephora
  2. Ulta Beauty Collection Moisturizing Complexion Stick

    Light Neutral

    Ulta Beauty Collection Moisturizing Complexion Stick, shade Light Neutral

    • Looks identical
    • Light · Neutral undertone

    $16

    Ulta BeautyView at Ulta Beauty
  3. Givenchy Prisme Libre Glow Serum Blurring Foundation

    4N

    Givenchy Prisme Libre Glow Serum Blurring Foundation, shade 4N

    • Looks identical
    • Light · Neutral undertone

    $63

    SephoraView at Sephora
  4. MAC Cosmetics Studio Radiance Serum Powered Foundation

    N18

    MAC Cosmetics Studio Radiance Serum Powered Foundation, shade N18

    • Looks identical
    • Light · Neutral undertone

    $46

    Ulta BeautyView at Ulta Beauty
  5. PÜR 4-in-1 Tinted Moisturizer SPF 20

    Fair Ivory LN2

    PÜR 4-in-1 Tinted Moisturizer SPF 20, shade Fair Ivory LN2

    • Looks identical
    • Light · Neutral undertone

    $38

    Ulta BeautyView at Ulta Beauty
  6. Well People Skinforia Serum Foundation

    16 Light Neutral

    Well People Skinforia Serum Foundation, shade 16 Light Neutral

    • Close depth, colour not measured
    • Light · Neutral undertone

    $30

    TargetView at Target

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

CoverGirl TruBlend Undercover Concealer in Natural Ivory, against IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 20.0 Medium. Every attribute compared, with its share of the score.

ComparedYour shade20.0 MediumClosest shade matchNatural IvoryScore
Shade match55% of overall91
Colour86#dbb79d#ddb5a0Very close colourColour difference 2.9 (0 is identical)
Depth99LightLight mediumCloseDepth difference: 0.4
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared76
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared76
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Normal, dry, combination, oily, sensitiveNot publishedSkin-type suitability not published for one product
Overall match 83/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To CoverGirl TruBlend Undercover Concealer in Natural Ivory.

Same or better

  • $18.01 less
  • Very close colour
  • Same neutral undertone
  • Same full coverage
  • Both claim long-wearing

Different

  • Matte finish instead of natural
  • Does not claim not settling into lines
  • Contains alcohol denat.

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone high vs high
View full match

Why the closest overall alternative works

Too Faced Born This Way Super Coverage Multi-Use Concealer in Light Beige, against IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 20.0 Medium. Every attribute compared, with its share of the score.

ComparedYour shade20.0 MediumClosest overall alternativeLight BeigeScore
Shade match55% of overall91
Colour85#dbb79d#e1b393Very close colourColour difference 3.0 (0 is identical)
Depth99LightLight mediumCloseDepth difference: 0.9
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Normal, dry, combination, oily, sensitiveNormal, dry, combinationBoth marketed for normal/​dry/​combination skin
Overall match 91/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Too Faced Born This Way Super Coverage Multi-Use Concealer in Light Beige.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same natural finish
  • Same full coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Not marketed for oily/sensitive skin

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseOil-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone high vs high
View full match

Where to buy

Closest shade match

CoverGirl TruBlend Undercover Concealer Natural Ivory

Best price
$11.99Ulta BeautyUlta Beauty
$18.01 less (60%)

Your shade $30 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Too Faced Born This Way Super Coverage Multi-Use Concealer Light Beige

Best price
$36SephoraSephora
Costs $6 more

Your shade $30 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.