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Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 21.5 Medium Nude dupes and alternatives IT Cosmetics

Light medium · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with medium coverage, cruelty-free, without alcohol denat.

  • 20 matches have no cruelty-free claim listed and are not shown.

Closest shade match: Kosas Revealer Super Creamy + Brightening Concealer Tone 5.8

The equivalent shade: scored on colour, depth and undertone only.

Shade match
99out of 100
Colour
98
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$17SephoraSephora
$13 less (43%)

Your shade $30 at Sephora

Closest overall alternative: Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer 10 Light Golden

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
80out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
74
Wear (Wear & performance)
68
Skin (Skin suitability)
60
Best price
$32SephoraSephora
Costs $2 more

Your shade $30 at Sephora

Looking for a foundation in your shade?

The closest shade to IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 21.5 Medium Nude (Light medium · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Well People Skinforia Serum Foundation

    24 Light Medium Neutral

    Well People Skinforia Serum Foundation, shade 24 Light Medium Neutral

    • Same depth, colour not measured
    • Light medium · Neutral undertone

    $30

  2. Live Tinted HUESTICK Complexion Stick

    15 Light/Medium

    Live Tinted HUESTICK Complexion Stick, shade 15 Light/Medium

    • Looks identical
    • Light medium · Neutral undertone

    $42

  3. TIRTIR Mask Fit Red Cushion

    24N LATTE

    TIRTIR Mask Fit Red Cushion, shade 24N LATTE

    • Looks identical
    • Light medium · Neutral undertone

    $25

  4. MAC Cosmetics Studio Radiance Serum Powered Foundation

    NC17

    MAC Cosmetics Studio Radiance Serum Powered Foundation, shade NC17

    • Looks identical
    • Light medium · Neutral undertone

    $46

  5. KimChi Chic Beauty A Really Good Foundation

    106L

    KimChi Chic Beauty A Really Good Foundation, shade 106L

    • Looks identical
    • Light medium · Neutral undertone

    $29

  6. PÜR 4-in-1 Pressed Mineral Makeup SPF 15

    Golden Medium MN5

    PÜR 4-in-1 Pressed Mineral Makeup SPF 15, shade Golden Medium MN5

    • Looks identical
    • Light medium · Neutral undertone

    $34

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Kosas Revealer Super Creamy + Brightening Concealer in Tone 5.8, against IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 21.5 Medium Nude. Every attribute compared, with its share of the score.

ComparedYour shade21.5 Medium NudeClosest shade matchTone 5.8Score
Shade match55% of overall99
Colour98#d7b28f#d9b28dLooks identicalColour difference 0.7 (0 is identical)
Depth100Light mediumLight mediumSameDepth difference: 0.2
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared61
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, dry, combination, oily, sensitiveNormal, dry, combinationBoth marketed for normal/​dry/​combination skin
Overall match 79/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kosas Revealer Super Creamy + Brightening Concealer in Tone 5.8.

Same or better

  • $13 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Medium rather than full coverage
  • Claims a skin-like finish

Different

  • Radiant finish instead of natural
  • No long-wear claim
  • Does not claim not settling into lines
  • Not marketed for oily/sensitive skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone high vs none

Why the closest overall alternative works

Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer in 10 Light Golden, against IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 21.5 Medium Nude. Every attribute compared, with its share of the score.

ComparedYour shade21.5 Medium NudeClosest overall alternative10 Light GoldenScore
Shade match55% of overall88
Colour94#d7b28f#d8b088Very close colourColour difference 1.5 (0 is identical)
Depth99Light mediumLight mediumSameDepth difference: 0.8
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone65NeutralWarm · goldenSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared74
Finish100NaturalNaturalSameSame natural finish
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared68
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Normal, dry, combination, oily, sensitiveNormal, dry, oilyBoth marketed for normal/​dry/​oily skin
Overall match 80/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer in 10 Light Golden.

Same or better

  • Very close colour
  • Same natural finish
  • Claims a blurring effect
  • Both claim long-wearing
  • Claims a lightweight feel

Different

  • Slightly warmer undertone
  • Medium rather than full coverage
  • Does not claim not settling into lines
  • Not marketed for combination/sensitive skin

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseOil-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs silicone-based; silicone high vs high

Where to buy

Closest shade match

Kosas Revealer Super Creamy + Brightening Concealer Tone 5.8

Best price
$17SephoraSephora
$13 less (43%)

Your shade $30 at Sephora

Closest overall alternative

Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer 10 Light Golden

Best price
$32SephoraSephora
Costs $2 more

Your shade $30 at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.