Beautler.Your beauty butler

Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 21.5 Medium Nude dupes and alternatives IT Cosmetics

Light medium · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free4No drying alcohol4Vegan1Cruelty-free1Oil-free0With SPF0Mineral0

Avoid an ingredient

Sort

4 of 32

Only showing matches with full coverage, with a matte finish, in liquid form.

  • 1 match has no formulation listed and is not shown.

Closest shade match: Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer Cookie Dough 4.3 Neutral

The equivalent shade: scored on colour, depth and undertone only.

Your shade
IT Cosmetics
21.5 Medium NudeChange shade
Depth and undertone: Light medium · Neutral
Finish and coverage: Natural · Full coverage
The match
Huda Beauty
Cookie Dough 4.3 Neutral
Depth and undertone: Light medium · Neutral
Finish and coverage: Matte · Full coverage
Shade match
91out of 100
Colour
86
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$31SephoraSephora
Costs $1 more

Your shade $30 at Sephora

SephoraView at Sephora

Closest overall alternative: e.l.f. Cosmetics 16HR Camo Concealer Tan Latte

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
IT Cosmetics
21.5 Medium NudeChange shade
Depth and undertone: Light medium · Neutral
Finish and coverage: Natural · Full coverage
The match
e.l.f. Cosmetics
Tan Latte
Depth and undertone: Medium light · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
Overall match
82out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
76
Wear (Wear & performance)
72
Skin (Skin suitability)
60
Medium confidence· Digital matchWhy it matches
Match price
$8Ulta BeautyUlta Beauty
$22 less (73%)

Your shade $30 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Huda Beauty

    #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Sugar Biscuit 3.5 Neutral
    Shade match 88
    $31SephoraSephoraCosts $1 more

    Matches: Same neutral undertoneSame full coverageClaims a skin-like finish

    Differences: Slightly lighterMatte rather than natural finishNot marketed for combination/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    64
    Wear & performance
    83
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly lighter · Matte rather than natural finish · Not marketed for combination/sensitive skin

    Retailer shade note: light-medium skin tones with neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    8 Medium-Tan
    Shade match 88
    $36Ulta BeautyUlta BeautyCosts $6 more

    Matches: Same neutral undertoneSame full coverageClaims a blurring effect

    Differences: Matte rather than natural finishNot marketed for combination/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    70
    Wear & performance
    70
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than natural finish · Not marketed for combination/sensitive skin

    Retailer shade note: Medium Tan with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 21.5 Medium Nude (Light medium · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Well People Skinforia Serum Foundation

    24 Light Medium Neutral

    Well People Skinforia Serum Foundation, shade 24 Light Medium Neutral

    • Same depth, colour not measured
    • Light medium · Neutral undertone

    $30

    TargetView at Target
  2. Live Tinted HUESTICK Complexion Stick

    15 Light/Medium

    Live Tinted HUESTICK Complexion Stick, shade 15 Light/Medium

    • Looks identical
    • Light medium · Neutral undertone

    $42

    Ulta BeautyView at Ulta Beauty
  3. TIRTIR Mask Fit Red Cushion

    24N LATTE

    TIRTIR Mask Fit Red Cushion, shade 24N LATTE

    • Looks identical
    • Light medium · Neutral undertone

    $25

    Ulta BeautyView at Ulta Beauty
  4. MAC Cosmetics Studio Radiance Serum Powered Foundation

    NC17

    MAC Cosmetics Studio Radiance Serum Powered Foundation, shade NC17

    • Looks identical
    • Light medium · Neutral undertone

    $46

    Ulta BeautyView at Ulta Beauty
  5. KimChi Chic Beauty A Really Good Foundation

    106L

    KimChi Chic Beauty A Really Good Foundation, shade 106L

    • Looks identical
    • Light medium · Neutral undertone

    $29

    Ulta BeautyView at Ulta Beauty
  6. PÜR 4-in-1 Pressed Mineral Makeup SPF 15

    Golden Medium MN5

    PÜR 4-in-1 Pressed Mineral Makeup SPF 15, shade Golden Medium MN5

    • Looks identical
    • Light medium · Neutral undertone

    $34

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer in Cookie Dough 4.3 Neutral, against IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 21.5 Medium Nude. Every attribute compared, with its share of the score.

ComparedYour shade21.5 Medium NudeClosest shade matchCookie Dough 4.3 NeutralScore
Shade match55% of overall91
Colour86#d7b28f#e2b58aVery close colourColour difference 2.8 (0 is identical)
Depth96Light mediumLight mediumSameDepth difference: 2.4
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall64
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared83
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, dry, combination, oily, sensitiveNormal, dry, oilyBoth marketed for normal/​dry/​oily skin
Overall match 81/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer in Cookie Dough 4.3 Neutral.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same full coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim long-wearing
  • Claims transfer resistance
  • Both claim not settling into lines

Different

  • Matte finish instead of natural
  • Not marketed for combination/sensitive skin

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone high vs high
View full match

Why the closest overall alternative works

e.l.f. Cosmetics 16HR Camo Concealer in Tan Latte, against IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 21.5 Medium Nude. Every attribute compared, with its share of the score.

ComparedYour shade21.5 Medium NudeClosest overall alternativeTan LatteScore
Shade match55% of overall88
Colour89#d7b28f#ceab8dVery close colourColour difference 2.5 (0 is identical)
Depth92Light mediumMedium lightCloseDepth difference: 3.8
Retailer descriptionNot statedTanNo depth word in one descriptionNot compared
Undertone85NeutralNeutral · neutral goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared72
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Normal, dry, combination, oily, sensitiveOily, combination, normalBoth marketed for normal/​combination/​oily skin
Overall match 82/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics 16HR Camo Concealer in Tan Latte.

Same or better

  • $22 less
  • Very close colour
  • Same neutral undertone
  • Same full coverage
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Matte finish instead of natural
  • Not marketed for dry/sensitive skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseOil-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone high vs high
View full match

Where to buy

Closest shade match

Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer Cookie Dough 4.3 Neutral

Best price
$31SephoraSephora
Costs $1 more

Your shade $30 at Sephora

SephoraView at Sephora

Closest overall alternative

e.l.f. Cosmetics 16HR Camo Concealer Tan Latte

Match price
$8Ulta BeautyUlta Beauty
$22 less (73%)

Your shade $30 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.