Light medium · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Formulation
Skin type
Preferences
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4 of 32 matches
Only showing matches with full coverage, vegan.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $30 at Sephora · product price; shade not separately priced
e.l.f. Cosmetics 16HR Camo Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyThe most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $30 at Sephora
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautyRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $6 moreMatches: Same neutral undertoneSame natural finishSame full coverage
Differences: Not marketed for oily/sensitive skin
Close colour · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Not marketed for oily/sensitive skin
Retailer shade note: light medium with neutral undertones
Medium confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautyUlta Beauty(product price)$22 less (73%)Matches: Same neutral undertoneSame full coverageBoth claim long-wearing
Differences: Satin rather than natural finishNot marketed for oily/sensitive skin
Close colour · Satin · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Satin rather than natural finish · Not marketed for oily/sensitive skin
Retailer shade note: medium light with neutral undertones
Medium confidence· Digital match
e.l.f. Cosmetics Hydrating Camo Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyThe closest shade to IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 21.5 Medium Nude (Light medium · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
24 Light Medium Neutral
$30
15 Light/Medium
$42
24N LATTE
NC17
$46
106L
$29
Golden Medium MN5
$34
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
e.l.f. Cosmetics 16HR Camo Concealer in Tan Latte, against IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 21.5 Medium Nude. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To e.l.f. Cosmetics 16HR Camo Concealer in Tan Latte.
3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.
Too Faced Born This Way Super Coverage Multi-Use Concealer in Light Beige, against IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 21.5 Medium Nude. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Too Faced Born This Way Super Coverage Multi-Use Concealer in Light Beige.
4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.
e.l.f. Cosmetics 16HR Camo Concealer Tan Latte
Ulta BeautyYour shade $30 at Sephora · product price; shade not separately priced
Too Faced Born This Way Super Coverage Multi-Use Concealer Light Beige
SephoraYour shade $30 at Sephora
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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