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Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 30.5 Tan dupes and alternatives IT Cosmetics

Light · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches in liquid form.

  • 3 matches have no formulation listed and are not shown.

Closest shade match: Hourglass Vanish Airbrush Full Coverage Longwear Concealer Crème 1.5

The equivalent shade: scored on colour, depth and undertone only.

Shade match
94out of 100
Colour
90
Depth
99
Undertone
100
Best price
$39SephoraSephora
Costs $9 more

Your shade $30 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Too Faced Born This Way Super Coverage Multi-Use Concealer Taffy

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
91out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
100
Wear (Wear & performance)
86
Skin (Skin suitability)
60
Best price
$36SephoraSephora
Costs $6 more

Your shade $30 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 85
    $36SephoraSephoraCosts $6 more

    Matches: Same cool undertoneSame natural finishSame full coverage

    Differences: Slightly lighterNot marketed for oily/sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Not marketed for oily/sensitive skin

    Retailer shade note: very light with rosy undertones

    Medium confidence· Digital match

    View match
  2. Shade match 91
    $34SephoraSephoraCosts $4 more

    Matches: Very close colourSimilar undertone (neutral vs cool)Same natural finish

    Differences: Medium rather than full coverage

    Score details
    Shade match
    91
    Finish & visual result
    82
    Wear & performance
    72
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Medium rather than full coverage

    Retailer shade note: fair with cool neutral undertones

    Medium confidence· Digital match

    View match
  3. Shade match 94
    $38SephoraSephoraCosts $8 more

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: Does not claim not settling into linesNot marketed for combination/sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Does not claim not settling into lines · Not marketed for combination/sensitive skin

    Retailer shade note: light medium with cool peachy undertones

    High confidence· Digital match

    View match
  4. Shade match 87
    $34SephoraSephoraCosts $4 more

    Matches: Same cool undertoneSame natural finishBoth claim not settling into lines

    Differences: Slightly lighterMedium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    82
    Wear & performance
    72
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Medium rather than full coverage

    Retailer shade note: fair with cool undertones

    High confidence· Digital match

    View match
  5. #7 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Fair Rose
    Shade match 84
    $8Ulta BeautyUlta Beauty$22 less (73%)

    Matches: Same cool undertoneSame full coverageBoth claim long-wearing

    Differences: Satin rather than natural finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    88
    Wear & performance
    86
    Skin suitability
    60

    Close colour · Satin · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Satin rather than natural finish · Not marketed for oily/sensitive skin

    Retailer shade note: fair with pink undertones

    Medium confidence· Digital match

    View match
  6. Shade match 91
    $39SephoraSephoraCosts $9 more

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: Not marketed for oily/sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Not marketed for oily/sensitive skin

    Retailer shade note: Light, Cool Pink

    Medium confidence· Digital match

    View match
  7. Shade match 87
    $42Ulta BeautyUlta Beauty(product price)Costs $12 more

    Matches: Same cool undertoneSame natural finishSame full coverage

    Differences: Does not claim not settling into linesNot marketed for dry/combination/oily/sensitive skinContains listed fragrance

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    53
    Skin suitability
    20

    Close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Does not claim not settling into lines · Not marketed for dry/combination/oily/sensitive skin · Contains listed fragrance

    Retailer shade note: light medium skin with cool pink undertones

    Medium confidence· Digital match

    View match
  8. Shade match 74
    $36SephoraSephoraCosts $6 more

    Matches: Same natural finishSame full coverageBoth claim long-wearing

    Differences: Neutral rather than cool undertoneNot marketed for oily/sensitive skin

    Score details
    Shade match
    74
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Not marketed for oily/sensitive skin

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  9. Shade match 88
    $38SephoraSephoraCosts $8 more

    Matches: Same cool undertoneSame natural finishSame full coverage

    Differences: Slightly lighterDoes not claim not settling into linesNot marketed for combination/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly lighter · Does not claim not settling into lines · Not marketed for combination/sensitive skin

    Retailer shade note: light medium with cool pinky undertones

    High confidence· Digital match

    View match
  10. Shade match 87
    $38SephoraSephoraCosts $8 more

    Matches: Same cool undertoneSame natural finishSame full coverage

    Differences: Does not claim not settling into linesNot marketed for combination/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Does not claim not settling into lines · Not marketed for combination/sensitive skin

    Retailer shade note: medium with cool rosy undertones

    Medium confidence· Digital match

    View match
  11. Shade match 84
    $42SephoraSephoraCosts $12 more

    Matches: Same cool undertoneSame natural finishSame full coverage

    Differences: Slightly deeperDoes not claim not settling into linesNot marketed for dry/combination/oily/sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    53
    Skin suitability
    20

    Close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Does not claim not settling into lines · Not marketed for dry/combination/oily/sensitive skin · Contains listed fragrance

    Retailer shade note: light medium skin with cool rosy undertones

    Medium confidence· Digital match

    View match
  12. Shade match 83
    $42Ulta BeautyUlta Beauty(product price)Costs $12 more

    Matches: Same cool undertoneSame natural finishSame full coverage

    Differences: Slightly deeperDoes not claim not settling into linesNot marketed for dry/combination/oily/sensitive skin

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    53
    Skin suitability
    20

    Close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Does not claim not settling into lines · Not marketed for dry/combination/oily/sensitive skin · Contains listed fragrance

    Retailer shade note: light skin with cool pink undertones

    Medium confidence· Digital match

    View match
  13. Shade match 83
    $42Ulta BeautyUlta Beauty(product price)Costs $12 more

    Matches: Same cool undertoneSame natural finishSame full coverage

    Differences: Does not claim not settling into linesNot marketed for dry/combination/oily/sensitive skinContains listed fragrance

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    53
    Skin suitability
    20

    Close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Does not claim not settling into lines · Not marketed for dry/combination/oily/sensitive skin · Contains listed fragrance

    Retailer shade note: fair skin with cool pink undertones

    Medium confidence· Digital match

    View match
  14. #16 · Tarte

    Shape Tape Full Coverage Matte Concealer

    27B light-medium beige
    Shade match 86
    $32SephoraSephoraCosts $2 more

    Matches: Same cool undertoneSame full coverageClaims a blurring effect

    Differences: Slightly lighterMatte rather than natural finishNot marketed for dry/sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Matte rather than natural finish · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: light to medium skin with cool, pink undertones

    Medium confidence· Digital match

    View match
  15. Shade match 88
    $30SephoraSephoraSame price

    Matches: Same cool undertoneSame full coverageClaims a blurring effect

    Differences: Matte rather than natural finishNot marketed for sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    70
    Wear & performance
    65
    Skin suitability
    80

    Close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Matte rather than natural finish · Not marketed for sensitive skin

    Retailer shade note: fair with pink undertones

    Medium confidence· Digital match

    View match
  16. Shade match 87
    $32SephoraSephoraCosts $2 more

    Matches: Same cool undertoneSame natural finishClaims a blurring effect

    Differences: Medium rather than full coverageDoes not claim not settling into linesNot marketed for combination/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    74
    Wear & performance
    68
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination/sensitive skin

    Retailer shade note: fair with rosy undertones

    Medium confidence· Digital match

    View match
  17. #19 · Rare Beauty

    Liquid Touch Brightening Concealer

    220C
    Shade match 85
    $24SephoraSephora$6 less (20%)

    Matches: Same cool undertoneClaims a skin-like finishBoth claim long-wearing

    Differences: Radiant rather than natural finishMedium rather than full coverageNot marketed for sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    61
    Wear & performance
    86
    Skin suitability
    80

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Radiant rather than natural finish · Medium rather than full coverage · Not marketed for sensitive skin

    Retailer shade note: light medium with cool peach undertones

    Medium confidence· Digital match

    View match
  18. #20 · Too Faced

    Born This Way Super Coverage Multi-Use Concealer

    Natural Beige
    Shade match 69
    $36SephoraSephoraCosts $6 more

    Matches: Same natural finishSame full coverageBoth claim long-wearing

    Differences: Slightly deeperNeutral rather than cool undertoneNot marketed for oily/sensitive skin

    Score details
    Shade match
    69
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    60

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Not marketed for oily/sensitive skin

    Retailer shade note: light medium with neutral undertones

    Medium confidence· Digital match

    View match
  19. Shade match 77
    $34SephoraSephoraCosts $4 more

    Matches: Same cool undertoneSame natural finishBoth claim not settling into lines

    Differences: Slightly deeperMedium rather than full coverage

    Score details
    Shade match
    77
    Finish & visual result
    82
    Wear & performance
    72
    Skin suitability
    100

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Medium rather than full coverage

    Retailer shade note: light with cool undertones

    Medium confidence· Digital match

    View match
  20. Shade match 68
    $36SephoraSephoraCosts $6 more

    Matches: Same natural finishSame full coverageBoth claim long-wearing

    Differences: Slightly deeperOlive rather than cool undertoneNot marketed for oily/sensitive skin

    Score details
    Shade match
    68
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Olive rather than cool undertone · Not marketed for oily/sensitive skin

    Retailer shade note: medium with golden to olive undertones

    Medium confidence· Digital match

    View match
  21. Shade match 82
    $38SephoraSephoraCosts $8 more

    Matches: Same cool undertoneSame natural finishSame full coverage

    Differences: Slightly deeperDoes not claim not settling into linesNot marketed for combination/sensitive skin

    Score details
    Shade match
    82
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly deeper · Does not claim not settling into lines · Not marketed for combination/sensitive skin

    Retailer shade note: medium with cool peachy undertones

    Medium confidence· Digital match

    View match
  22. #24 · Rare Beauty

    Liquid Touch Brightening Concealer

    300C
    Shade match 83
    $24SephoraSephora$6 less (20%)

    Matches: Same cool undertoneClaims a skin-like finishBoth claim long-wearing

    Differences: Slightly deeperRadiant rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    83
    Finish & visual result
    61
    Wear & performance
    86
    Skin suitability
    80

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Radiant rather than natural finish · Medium rather than full coverage · Not marketed for sensitive skin

    Retailer shade note: medium with cool beige undertones

    Medium confidence· Digital match

    View match
  23. Shade match 80
    $42SephoraSephoraCosts $12 more

    Matches: Same cool undertoneSame natural finishSame full coverage

    Differences: Does not claim not settling into linesNot marketed for dry/combination/oily/sensitive skinContains listed fragrance

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    53
    Skin suitability
    20

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Does not claim not settling into lines · Not marketed for dry/combination/oily/sensitive skin · Contains listed fragrance

    Retailer shade note: light skin with cool rosy undertones

    Medium confidence· Digital match

    View match
  24. Shade match 94
    $42SephoraSephoraCosts $12 more

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Radiant rather than natural finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    52
    Wear & performance
    68
    Skin suitability
    50

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Radiant rather than natural finish · Medium rather than full coverage · Does not claim not settling into lines

    Retailer shade note: very fair with a pink undertone

    Medium confidence· Digital match

    View match

Showing 12 of 24 matches

Looking for a foundation in your shade?

The closest shade to IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 30.5 Tan (Light · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation

    Light 20 Cool

    bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation, shade Light 20 Cool

    • Looks identical
    • Light · Cool · pink undertone

    $42

  2. Laura Mercier Real Flawless Feather Matte Powder Foundation

    2C Madeleine

    Laura Mercier Real Flawless Feather Matte Powder Foundation, shade 2C Madeleine

    • Same depth, colour not measured
    • Light · Cool undertone

    $54

  3. Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation

    2C2 Soft Sand

    Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation, shade 2C2 Soft Sand

    • Looks identical
    • Light medium · Cool undertone

    $54

  4. Temptu Perfect Canvas Foundation

    2.5C Cream

    Temptu Perfect Canvas Foundation, shade 2.5C Cream

    • Very close colour
    • Light · Cool undertone

    $34

  5. Estée Lauder Double Wear Stay-in-Place Foundation

    1C1 Cool Bone

    Estée Lauder Double Wear Stay-in-Place Foundation, shade 1C1 Cool Bone

    • Very close colour
    • Light · Cool · rosy undertone

    $52

  6. bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15

    Medium 10

    bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15, shade Medium 10

    • Very close colour
    • Light medium · Cool undertone

    $39.50

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Hourglass Vanish Airbrush Full Coverage Longwear Concealer in Crème 1.5, against IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 30.5 Tan. Every attribute compared, with its share of the score.

ComparedYour shade30.5 TanClosest shade matchCrème 1.5Score
Shade match55% of overall94
Colour90#e7b5a0#e5b79eVery close colourColour difference 2.3 (0 is identical)
Depth99LightLightSameDepth difference: 0.4
Retailer descriptionNot statedFairNo depth word in one descriptionNot compared
Undertone100CoolCool · pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100NaturalNaturalSameSame natural finish
Coverage100FullFullSameSame full coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared72
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Normal, dry, combination, oily, sensitiveNormal, dry, combinationBoth marketed for normal/​dry/​combination skin
Overall match 85/100Shade match 94/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Hourglass Vanish Airbrush Full Coverage Longwear Concealer in Crème 1.5.

Same or better

  • Very close colour
  • Same cool undertone
  • Same natural finish
  • Same full coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Not marketed for oily/sensitive skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone high vs high

Why the closest overall alternative works

Too Faced Born This Way Super Coverage Multi-Use Concealer in Taffy, against IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 30.5 Tan. Every attribute compared, with its share of the score.

ComparedYour shade30.5 TanClosest overall alternativeTaffyScore
Shade match55% of overall90
Colour84#e7b5a0#e4baa2Close colourColour difference 3.1 (0 is identical)
Depth98LightLightSameDepth difference: 1.4
Retailer descriptionNot statedLight mediumNo depth word in one descriptionNot compared
Undertone100CoolCool · rosyClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Normal, dry, combination, oily, sensitiveNormal, dry, combinationBoth marketed for normal/​dry/​combination skin
Overall match 91/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Too Faced Born This Way Super Coverage Multi-Use Concealer in Taffy.

Same or better

  • Same cool undertone
  • Same natural finish
  • Same full coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • Not marketed for oily/sensitive skin

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseOil-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone high vs high

Where to buy

Closest shade match

Hourglass Vanish Airbrush Full Coverage Longwear Concealer Crème 1.5

Best price
$39SephoraSephora
Costs $9 more

Your shade $30 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Too Faced Born This Way Super Coverage Multi-Use Concealer Taffy

Best price
$36SephoraSephora
Costs $6 more

Your shade $30 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.