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Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 43.0 Deep Honey dupes and alternatives IT Cosmetics

Deep tan · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer 10

The equivalent shade: scored on colour, depth and undertone only.

Shade match
94out of 100
Colour
90
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$42SephoraSephora
Costs $12 more

Your shade $30 at Ulta Beauty

Closest overall alternative: Too Faced Born This Way Super Coverage Multi-Use Concealer Butterscotch

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
87out of 100
Shade (Shade match)
84
Finish (Finish & visual result)
100
Wear (Wear & performance)
86
Skin (Skin suitability)
60
Best price
$36SephoraSephora
Costs $6 more

Your shade $30 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Rich Cocoa
    Shade match 84
    $8Ulta BeautyUlta Beauty(product price)$22 less (73%)

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Neutral rather than warm undertoneSatin rather than natural finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    88
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Satin · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · Satin rather than natural finish · Not marketed for oily/sensitive skin

    Retailer shade note: rich with neutral undertones

    Medium confidence· Digital match

    View match
  2. Shade match 78
    $36SephoraSephoraCosts $6 more

    Matches: Same natural finishSame full coverageBoth claim long-wearing

    Differences: Neutral rather than warm undertoneNot marketed for oily/sensitive skin

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · Not marketed for oily/sensitive skin

    Retailer shade note: rich tan with neutral undertones

    Medium confidence· Digital match

    View match
  3. Shade match 77
    $36SephoraSephoraCosts $6 more

    Matches: Very close colourSame natural finishSame full coverage

    Differences: Slightly cooler undertoneNot marketed for oily/sensitive skin

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly cooler undertone · Not marketed for oily/sensitive skin

    Retailer shade note: rich tan with rosy undertones

    Medium confidence· Digital match

    View match
  4. #6 · Clinique

    Even Better All-Over Concealer + Eraser

    WN 125 Mahogany
    Shade match 93
    $22$32SephoraSephora$8 less (27%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Medium rather than full coverageDoes not claim not settling into linesNot marketed for combination/sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    74
    Wear & performance
    68
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination/sensitive skin

    Retailer shade note: deep, warm-neutral undertones

    Medium confidence· Digital match

    View match
  5. #7 · e.l.f. Cosmetics

    16HR Camo Concealer

    Rich Chocolate
    Shade match 89
    $8Ulta BeautyUlta Beauty$22 less (73%)

    Matches: Same warm undertoneSame full coverageBoth claim not settling into lines

    Differences: Matte rather than natural finishNot marketed for dry/sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    76
    Wear & performance
    72
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than natural finish · Not marketed for dry/sensitive skin

    Retailer shade note: rich w/ warm undertone

    Medium confidence· Digital match

    View match
  6. #8 · Rare Beauty

    Liquid Touch Brightening Concealer

    480W
    Shade match 88
    $24SephoraSephora$6 less (20%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Claims a skin-like finish

    Differences: Radiant rather than natural finishMedium rather than full coverageNot marketed for sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    61
    Wear & performance
    86
    Skin suitability
    80

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Radiant rather than natural finish · Medium rather than full coverage · Not marketed for sensitive skin

    Retailer shade note: medium deep with warm neutral undertones

    Medium confidence· Digital match

    View match
  7. #9 · Tarte

    Shape Tape Full Coverage Matte Concealer

    49W tan-deep warm
    Shade match 86
    $32SephoraSephoraCosts $2 more

    Matches: Same warm undertoneSame full coverageClaims a blurring effect

    Differences: Matte rather than natural finishNot marketed for dry/sensitive skinContains listed fragrance

    Score details
    Shade match
    86
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than natural finish · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: tan to deep skin with very warm, rosy undertones

    Medium confidence· Digital match

    View match
  8. #10 · Clinique

    Even Better All-Over Concealer + Eraser

    WN 124 Sienna
    Shade match 87
    $22$32SephoraSephora$8 less (27%)

    Matches: Similar undertone (neutral vs warm)Same natural finishClaims a blurring effect

    Differences: Medium rather than full coverageDoes not claim not settling into linesNot marketed for combination/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    74
    Wear & performance
    68
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination/sensitive skin

    Retailer shade note: deep, warm-neutral undertones

    Medium confidence· Digital match

    View match
  9. Shade match 68
    $36SephoraSephoraCosts $6 more

    Matches: Same natural finishSame full coverageBoth claim long-wearing

    Differences: Slightly deeperNeutral rather than warm undertoneNot marketed for oily/sensitive skin

    Score details
    Shade match
    68
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    60

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone · Not marketed for oily/sensitive skin

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  10. #12 · NARS

    Radiant Creamy Concealer

    Café
    Shade match 89
    $36SephoraSephoraCosts $6 more

    Matches: Near-identical swatch colourClaims a blurring effectClaims transfer resistance

    Differences: Neutral rather than warm undertoneRadiant rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    89
    Finish & visual result
    62
    Wear & performance
    70
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than natural finish · Medium rather than full coverage · Not marketed for oily/sensitive skin

    Retailer shade note: D1 - medium-deep to deep with neutral undertones

    Medium confidence· Digital match

    View match
  11. #13 · Haus Labs

    Triclone Skin Tech Hydrating + De-puffing Concealer

    32 Medium Golden
    Shade match 84
    $32SephoraSephoraCosts $2 more

    Matches: Same warm undertoneSame natural finishClaims a blurring effect

    Differences: Medium rather than full coverageDoes not claim not settling into linesNot marketed for combination/sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    74
    Wear & performance
    68
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination/sensitive skin

    Retailer shade note: medium with golden undertones

    Medium confidence· Digital match

    View match
  12. #14 · Rare Beauty

    Liquid Touch Brightening Concealer

    450N
    Shade match 82
    $24SephoraSephora$6 less (20%)

    Matches: Similar undertone (neutral vs warm)Claims a skin-like finishBoth claim long-wearing

    Differences: Radiant rather than natural finishMedium rather than full coverageNot marketed for sensitive skin

    Score details
    Shade match
    82
    Finish & visual result
    61
    Wear & performance
    86
    Skin suitability
    80

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Radiant rather than natural finish · Medium rather than full coverage · Not marketed for sensitive skin

    Retailer shade note: medium deep with neutral peach undertones

    Medium confidence· Digital match

    View match
  13. #15 · Tarte

    Shape Tape Full Coverage Matte Concealer

    53S deep sand
    Shade match 80
    $32SephoraSephoraCosts $2 more

    Matches: Same warm undertoneSame full coverageClaims a blurring effect

    Differences: Slightly lighterMatte rather than natural finishNot marketed for dry/sensitive skin

    Score details
    Shade match
    80
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Matte rather than natural finish · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: deep skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  14. #16 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Rich Chocolate
    Shade match 68
    $8Ulta BeautyUlta Beauty(product price)$22 less (73%)

    Matches: Same warm undertoneSame full coverageBoth claim long-wearing

    Differences: Noticeably different swatch colourSlightly lighterSatin rather than natural finish

    Score details
    Shade match
    68
    Finish & visual result
    88
    Wear & performance
    86
    Skin suitability
    60

    Slight colour difference · Satin · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Satin rather than natural finish · Not marketed for oily/sensitive skin

    Retailer shade note: rich with warm undertones

    Medium confidence· Digital match

    View match
  15. #17 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Deep Golden
    Shade match 81
    $12Ulta BeautyUlta Beauty(product price)$18 less (60%)

    Matches: Same warm undertoneSame natural finishClaims a skin-like finish

    Differences: Medium rather than full coverageNo long-wear claim

    Score details
    Shade match
    81
    Finish & visual result
    72
    Wear & performance
    59
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  16. #18 · Tarte

    Shape Tape Full Coverage Matte Concealer

    53H deep honey
    Shade match 74
    $32SephoraSephoraCosts $2 more

    Matches: Same warm undertoneSame full coverageClaims a blurring effect

    Differences: Slightly lighterMatte rather than natural finishNot marketed for dry/sensitive skin

    Score details
    Shade match
    74
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    60

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Matte rather than natural finish · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: deep skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  17. Shade match 74
    $38SephoraSephoraCosts $8 more

    Matches: Same warm undertoneSame natural finishSame full coverage

    Differences: Noticeably different swatch colourSlightly deeperDoes not claim not settling into lines

    Score details
    Shade match
    74
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    60

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Does not claim not settling into lines · Not marketed for combination/sensitive skin

    Retailer shade note: extra deep with warm golden undertones

    Medium confidence· Digital match

    View match
  18. #20 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    12.5 Tan-Deep
    Shade match 77
    $36Ulta BeautyUlta BeautyCosts $6 more

    Matches: Similar undertone (neutral vs warm)Same full coverageClaims a blurring effect

    Differences: Slightly lighterMatte rather than natural finishNot marketed for combination/sensitive skin

    Score details
    Shade match
    77
    Finish & visual result
    70
    Wear & performance
    70
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Matte rather than natural finish · Not marketed for combination/sensitive skin

    Retailer shade note: Tan-Deep with neutral warm undertones

    Medium confidence· Digital match

    View match
  19. #21 · Tarte

    Shape Tape Full Coverage Matte Concealer

    51H deep honey
    Shade match 73
    $32SephoraSephoraCosts $2 more

    Matches: Same warm undertoneSame full coverageClaims a blurring effect

    Differences: Noticeably different swatch colourSlightly deeperMatte rather than natural finish

    Score details
    Shade match
    73
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    60

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Matte rather than natural finish · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: deep skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  20. Shade match 75
    $32SephoraSephoraCosts $2 more

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Slightly cooler undertoneMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    75
    Finish & visual result
    74
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination/sensitive skin

    Retailer shade note: medium with rosy undertones

    Medium confidence· Digital match

    View match
  21. #23 · Clinique

    Even Better All-Over Concealer + Eraser

    CN 126 Espresso
    Shade match 74
    $22$32SephoraSephora$8 less (27%)

    Matches: Same natural finishClaims a blurring effectBoth claim long-wearing

    Differences: Slightly cooler undertoneMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    74
    Finish & visual result
    74
    Wear & performance
    68
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination/sensitive skin

    Retailer shade note: deep, cool-neutral undertones

    Medium confidence· Digital match

    View match
  22. #24 · Haus Labs

    Triclone Skin Tech Hydrating + De-puffing Concealer

    34 Medium Golden
    Shade match 74
    $32SephoraSephoraCosts $2 more

    Matches: Same natural finishClaims a blurring effectBoth claim long-wearing

    Differences: Slightly deeperOlive rather than warm undertoneMedium rather than full coverage

    Score details
    Shade match
    74
    Finish & visual result
    74
    Wear & performance
    68
    Skin suitability
    60

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Olive rather than warm undertone · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination/sensitive skin

    Retailer shade note: medium with golden-olive undertones

    Medium confidence· Digital match

    View match
  23. Shade match 77
    $31Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Same warm undertoneBoth claim long-wearingBoth claim not settling into lines

    Differences: Luminous rather than natural finishBuildable rather than full coverage

    Score details
    Shade match
    77
    Finish & visual result
    55
    Wear & performance
    86
    Skin suitability
    50

    Slight colour difference · Luminous · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Luminous rather than natural finish · Buildable rather than full coverage

    Retailer shade note: for dark warm skin with golden undertones

    Medium confidence· Digital match

    View match
  24. #26 · Rare Beauty

    Liquid Touch Brightening Concealer

    470C
    Shade match 72
    $24SephoraSephora$6 less (20%)

    Matches: Very close colourClaims a skin-like finishBoth claim long-wearing

    Differences: Slightly cooler undertoneRadiant rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    72
    Finish & visual result
    61
    Wear & performance
    86
    Skin suitability
    80

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly cooler undertone · Radiant rather than natural finish · Medium rather than full coverage · Not marketed for sensitive skin

    Retailer shade note: medium deep with cool red undertones

    Medium confidence· Digital match

    View match

Showing 12 of 24 matches

Looking for a foundation in your shade?

The closest shade to IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 43.0 Deep Honey (Deep tan · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Essence Foundation Stick

    210

    Essence Foundation Stick, shade 210

    • Very close colour
    • Deep tan · Warm · golden undertone

    $6.99

  2. Hourglass Vanish Seamless Finish Foundation Stick

    14.5 Golden Almond

    Hourglass Vanish Seamless Finish Foundation Stick, shade 14.5 Golden Almond

    • Very close colour
    • Tan · Warm undertone

    $49

  3. Yepoda The Dewy Day

    6W

    Yepoda The Dewy Day, shade 6W

    • Very close colour
    • Deep tan · Warm undertone

    $39

  4. Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25

    Dark Warm

    Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25, shade Dark Warm

    • Close colour
    • Deep tan · Warm undertone

    $41

  5. Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation

    26D

    Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation, shade 26D

    • Very close colour
    • Deep tan · Neutral · neutral golden undertone

    $47

  6. Maybelline Fit Me Matte + Poreless Foundation

    Latte 358

    Maybelline Fit Me Matte + Poreless Foundation, shade Latte 358

    • Looks identical
    • Deep tan · Neutral undertone

    $11.99

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer in 10, against IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 43.0 Deep Honey. Every attribute compared, with its share of the score.

ComparedYour shade43.0 Deep HoneyClosest shade match10Score
Shade match55% of overall94
Colour90#a16e55#a56b4cVery close colourColour difference 2.4 (0 is identical)
Depth99Deep tanDeep tanSameDepth difference: 0.6
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall52
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared68
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50Normal, dry, combination, oily, sensitiveNot publishedSkin-type suitability not published for one product
Overall match 77/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer in 10.

Same or better

  • Very close colour
  • Same warm undertone
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim long-wearing
  • Claims a lightweight feel

Different

  • Radiant finish instead of natural
  • Medium rather than full coverage
  • Does not claim not settling into lines

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, high siliconelow silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs unknown-based; silicone high vs low

Why the closest overall alternative works

Too Faced Born This Way Super Coverage Multi-Use Concealer in Butterscotch, against IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 43.0 Deep Honey. Every attribute compared, with its share of the score.

ComparedYour shade43.0 Deep HoneyClosest overall alternativeButterscotchScore
Shade match55% of overall84
Colour74#a16e55#aa734eClose colourColour difference 4.4 (0 is identical)
Depth95Deep tanTanCloseDepth difference: 3.1
Retailer descriptionNot statedRich deepNo depth word in one descriptionNot compared
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Normal, dry, combination, oily, sensitiveNormal, dry, combinationBoth marketed for normal/​dry/​combination skin
Overall match 87/100Shade match 84/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Too Faced Born This Way Super Coverage Multi-Use Concealer in Butterscotch.

Same or better

  • Same warm undertone
  • Same natural finish
  • Same full coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • Not marketed for oily/sensitive skin

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseOil-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone high vs high

Where to buy

Closest shade match

Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer 10

Best price
$42SephoraSephora
Costs $12 more

Your shade $30 at Ulta Beauty

Closest overall alternative

Too Faced Born This Way Super Coverage Multi-Use Concealer Butterscotch

Best price
$36SephoraSephora
Costs $6 more

Your shade $30 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.